{"id":163020,"date":"2023-10-04T19:06:02","date_gmt":"2023-10-04T18:06:02","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=163020"},"modified":"2023-10-04T20:45:17","modified_gmt":"2023-10-04T19:45:17","slug":"burna-boy-apple-music-rema-wiz-kid-davido-asake","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/burna-boy-apple-music-rema-wiz-kid-davido-asake\/","title":{"rendered":"Burna Boy named most-streamed Nigerian artist of all-time on Apple Music, following UK album chart success with &#8216;I Told Them&#8230;&#8217;"},"content":{"rendered":"<p>Grammy-winning Afrobeats star Burna Boy has been named as the No.1 most-streamed Nigerian artist of all time on Apple Music.<\/p>\n<p>The music streaming platform shared the news as part of its &#8216;Oshe Naija&#8217; campaign to highlight &#8220;Nigerian music\u2019s rich history&#8221;, and coincides with the country&#8217;s 63rd year of independence.<\/p>\n<p>Released on August 25, Burna Boy&#8217;s latest album<em> I Told Them..<\/em>. broke the record for first-week streams by an African album on Apple Music. He also topped Apple Music&#8217;s albums chart in 69 countries simultaneously worldwide, which, according to Apple Music, was a new record for the Afrobeats genre.<\/p>\n<p class=\"p2\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__tweeny hidden-xs hidden-ms hidden-sm\" data-loaded=\"no\" data-sizes=\"992 1200 1440\" data-name=\"628x90 Sponsor banner #5 (992+1200+1440)\" data-params=\"dfp_sponsor5_628\" id=\"dfp_sponsor5_628\"><\/div>      <div class=\"mb-advert mb-advert__banner mb-advert__banner--inline hidden-xs hidden-sm hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"480\" data-name=\"468x60 Sponsor banner #5 (480)\" data-params=\"dfp_sponsor5_468\" id=\"dfp_sponsor5_468\"><\/div>      <div class=\"mb-advert mb-advert__mobile mb-advert__mobile--inline hidden-ms hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"320 768\" data-name=\"300x50 Sponsor banner #5 (320+768)\" data-params=\"dfp_sponsor5_300\" id=\"dfp_sponsor5_300\"><\/div>      <\/div>      <\/p>\n<p>Meanwhile, Wizkid (Apple&#8217;s second most-streamed Nigerian artist) holds the record for the most-streamed African song of all time with <em>Essence (feat. Tems),<\/em> which reached the Daily Top 100 in more than 100 countries worldwide, and continues to chart three years after its release.<\/p>\n<p>At No.3 is Davido, following the success of his 2022 album <em>Timeless. <\/em>Rounding out the top five is Asake, who has seen 11 songs reach the Global Daily Top 100 on Apple Music.<\/p>\n<p class=\"p2\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #1\" data-params=\"dfp_spu1\" id=\"dfp_spu1\"><\/div>      <\/div>      <\/p>\n<p>Also on Apple Music&#8217;s list of most-streamed Nigerian artists of all time is Superstar Rema (at No.4), who has had one of the biggest songs of the summer on Apple Music worldwide with the Afrobeats hit <em>Calm Down<\/em>, which now holds the record for the African single with the longest run in the Top 15 of the Global Daily Top 100 on Apple Music.<\/p>\n<p>Rema also recently joined the &#8216;Billions Club&#8217; on Spotify with his hit <em><a href=\"https:\/\/open.spotify.com\/track\/0WtM2NBVQNNJLh6scP13H8?si=1191b9e5a1834b63\" target=\"_blank\" rel=\"noopener noreferrer\">Calm Down, <\/a><\/em>featuring <a href=\"https:\/\/open.spotify.com\/artist\/0C8ZW7ezQVs4URX5aX7Kqx?si=4ca2e6bce06c475c\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Selena Gomez<\/b><\/a>. According to Spotify, Rema&#8217;s milestone marked the first time an African artist\u2013led track has<a href=\"https:\/\/www.musicbusinessworldwide.com\/selena-gomez-rema-vmas-afrobeats-mavinrecords\/\" target=\"_blank\" rel=\"noopener\"> racked up a billion streams<\/a> on its platform.<\/p>\n<p>Spotify reported that its data shows that the highest number of streams of <em>Calm Down<\/em> are coming from the US, India, Mexico, Brazil, and the UK, which it added was &#8220;proof that the song truly transcends borders&#8221;.<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #2\" data-params=\"dfp_spu2\" id=\"dfp_spu2\"><\/div>      <\/div>      <\/p>\n<p>Further proof of Afrobeats&#8217; continued global rise can be seen in that latter market, the UK, where Rema is <a href=\"https:\/\/www.theo2.co.uk\/events\/detail\/rema#:~:text=Global%20Afrobeats%20star%20Rema%20announces,on%20Tuesday%2014%20November%202023.\" target=\"_blank\" rel=\"noopener\">scheduled to headline<\/a> London&#8217;s O2 arena in November.<\/p>\n<p>His upcoming arena appearance in the capital city of the world&#8217;s third largest recorded music follows a run of huge Afrobeats shows this summer.<\/p>\n<p>In June, for example, Burna Boy (Apple Music&#8217;s No.1 most-streamed Nigerian artist of all time) <a href=\"https:\/\/www.bbc.com\/news\/newsbeat-65810233\" target=\"_blank\" rel=\"noopener\">made history<\/a> in the UK by becoming the first-ever African artist to headline a UK stadium, performing in front of <strong>60,000<\/strong> fans. A month later, Nigerian superstar Wizkid<a href=\"https:\/\/edition.cnn.com\/2023\/08\/03\/africa\/wizkid-tottenham-stadium-uk-history-afrobeats-africa-spc\/index.html#:~:text=On%20July%2029%2C%20Nigerian%20Afrobeats,Love%2C%20Less%20Ego%E2%80%9D%20tour.\" target=\"_blank\" rel=\"noopener\"> performed to<strong>\u00a045,000<\/strong> fans<\/a> at London&#8217;s Tottenham Hotspur Stadium.<\/p>\n<p>Afrobeats&#8217; arrival on some of the UK&#8217;s biggest stages this year coincided with it reaching the summit of the market&#8217;s Official Albums Chart.<\/p>\n<p>That achievement arrived last month, when Burna Boy<em>\u00a0<\/em>was <a href=\"https:\/\/www.officialcharts.com\/chart-news\/sittin-on-top-of-the-world-burna-boy-becomes-first-global-afrobeats-star-to-secure-uk\/\" target=\"_blank\" rel=\"noopener\">confirmed<\/a> by the <strong>Official Charts Company<\/strong> to have become the first-ever international Afrobeats artist to secure a UK No.1 album with, <em>I Told Them&#8230; <\/em>(Atlantic Records UK\/Bad Habit)<\/p>\n<p>Speaking with MBW last month, Austin Daboh EVP, Atlantic Records UK and President, Black Music said: &#8220;Burna&#8217;s success is not an isolated incident but a crescendo in a symphony that&#8217;s been playing for a while&#8221;.<\/p>\n<p>He added: &#8220;Before this standout achievement, we&#8217;d witnessed Afrobeats steadily gaining ground, from making waves on the singles chart to resonating on platforms like radio and live shows. Burna selling out a stadium earlier this year was monumental, and it&#8217;s likely the harbinger of more such feats to come.<\/p>\n<p>&#8220;As music continues to transcend borders further, Afrobeats has the potential to become as ubiquitous as other global genres, such as Latin beats. It feels like we&#8217;re on the cusp of an exciting musical revolution.&#8217;<\/p>\n<blockquote><p>&#8220;Burna is one of the most exciting artists globally, a pioneer for modern African music.&#8221;<\/p>\n<p><span style=\"color: #000000\">Ed Howard, Atlantic Records UK<\/span><\/p><\/blockquote>\n<p style=\"font-weight: 400\">Ed Howard, Co-President of Atlantic Records UK, told us that, &#8220;The success of <em>I Told Them<\/em> is the culmination of over four years of collaboration with Burna Boy and his team, Bad Habit and Atlantic US&#8221;.<\/p>\n<p style=\"font-weight: 400\">Howard added: &#8220;Burna is one of the most exciting artists globally, a pioneer for modern African music and it\u2019s an honour to be part of his journey which shows no signs of slowing down.&#8221;<\/p>\n<blockquote><p>&#8220;As music continues to transcend borders further, Afrobeats has the potential to become as ubiquitous as other global genres.&#8221;<\/p>\n<p><span style=\"color: #000000\">Austin Daboh, Atlantic Records UK<\/span><\/p><\/blockquote>\n<p>Commenting further on the global implications of Burna Boy&#8217;s success in the UK, Austin Daboh added: &#8220;Burna&#8217;s triumph symbolises the global rise of Afrobeats \/ Afro Fusion music&#8221; and that the artist&#8217;s success with this No.1 album &#8220;isn&#8217;t just a personal achievement but a sign of what&#8217;s to come.&#8221;<\/p>\n<p>Daboh added: &#8220;At Atlantic, we&#8217;ve been seeing the signs for a while &#8211; the success of this album rubber stamps the genre&#8217;s universal appeal, cultural influence and industry acknowledgement.<\/p>\n<p>&#8220;It&#8217;s also a testament to the broader recognition of African musical talent on the global stage &#8211; don&#8217;t forget it was only a few years ago that Afrobeats was considered &#8216;niche&#8217;. The genre now has a direct line to international audiences and is breaking boundaries in the UK and worldwide.<\/p>\n<p>&#8220;Exciting collaborations, editorial support and festival line-ups point to a shift in the industry&#8217;s perception of the genre.&#8221;<\/p>\n<p>Asked if Burna Boy can replicate his UK success in the United States, Daboh said: <b>&#8220;<\/b>Burna&#8217;s success in the UK provides a promising foundation for a similar trajectory in the United States, and he&#8217;s already made significant inroads in the US market.<\/p>\n<p>&#8220;His collaborations with established artists and recognitions, such as winning a Grammy Award, demonstrate his considerable profile in the States. Although the US market has fierce and diverse competition, we&#8217;re confident that the excellent Atlantic \/ Bad Habit team in the States will continue delivering and growing his profile to create more history there.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Superstar became the first-ever international Afrobeats artist to secure a UK No.1 album<\/p>\n","protected":false},"author":15,"featured_media":165363,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[131108,131174,131187,130439,131186],"class_list":["post-163020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-afrobeats","tag-burna-boy","tag-davido","tag-rema","tag-wiz-kid"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/163020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=163020"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/163020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/165363"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=163020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=163020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=163020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}