{"id":164987,"date":"2023-10-03T12:28:59","date_gmt":"2023-10-03T11:28:59","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=164987"},"modified":"2023-10-03T12:29:53","modified_gmt":"2023-10-03T11:29:53","slug":"el-alfa-inks-multi-million-dollar-deal-with-sound-royalties","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/el-alfa-inks-multi-million-dollar-deal-with-sound-royalties\/","title":{"rendered":"Dominican superstar rapper El Alfa inks multi-million-dollar deal with Sound Royalties"},"content":{"rendered":"<p class=\"p1\">Dominican rapper El Alfa, known as \u201cThe King of Dembow\u201d has signed what is described in a press release as a \u201cmulti-million-dollar, eight-figure deal\u201d with Florida-headquartered financial services firm Sound Royalties.<\/p>\n<p>Over the weekend, citing confirmation from El Alfa&#8217;s team, <em>Complex<\/em> reported that the deal was<a href=\"https:\/\/www.complex.com\/music\/a\/markelibert\/el-alfa-70-million-deal?utm_campaign=complexmag&amp;utm_source=twitter.com&amp;utm_medium=social\" target=\"_blank\" rel=\"noopener\"> worth $70 million.<\/a><\/p>\n      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__tweeny hidden-xs hidden-ms hidden-sm\" data-loaded=\"no\" data-sizes=\"992 1200 1440\" data-name=\"628x90 Sponsor banner #5 (992+1200+1440)\" data-params=\"dfp_sponsor5_628\" id=\"dfp_sponsor5_628\"><\/div>      <div class=\"mb-advert mb-advert__banner mb-advert__banner--inline hidden-xs hidden-sm hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"480\" data-name=\"468x60 Sponsor banner #5 (480)\" data-params=\"dfp_sponsor5_468\" id=\"dfp_sponsor5_468\"><\/div>      <div class=\"mb-advert mb-advert__mobile mb-advert__mobile--inline hidden-ms hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"320 768\" data-name=\"300x50 Sponsor banner #5 (320+768)\" data-params=\"dfp_sponsor5_300\" id=\"dfp_sponsor5_300\"><\/div>      <\/div>      \n<p class=\"p1\">Established in 2014, Sound Royalties provides <a href=\"https:\/\/www.musicbusinessworldwide.com\/sound-royalties-launches-funding-program-for-independent-labels-and-distributors\/\" target=\"_blank\" rel=\"noopener\">royalty financing<\/a> for music creators, independent labels, publishers, and distributors.<\/p>\n<p>The firm offers royalty advances of anywhere from $5,000 to tens of millions. It does this by advancing artist, producer and songwriter royalties paid through music labels, distributors, publishers and PROs such as <a class=\"link-relationship\" style=\"background: 0px 0px;color: unset !important;text-decoration: none;border-bottom: 1px dashed #ff7d00\" title=\"Companies &gt; Broadcast Music, Inc (BMI) [225 articles]\" href=\"https:\/\/www.musicbusinessworldwide.com\/companies\/broadcast-music-inc-bmi\/\">BMI<\/a>,\u00a0<a class=\"link-relationship\" style=\"background: 0px 0px;color: unset !important;text-decoration: none;border-bottom: 1px dashed #ff7d00\" title=\"Companies &gt; The American Society of Composers, Authors, and Publishers (ASCAP) [274 articles]\" href=\"https:\/\/www.musicbusinessworldwide.com\/companies\/the-american-society-of-composers-authors-and-publishers-ascap\/\">ASCAP<\/a>,\u00a0<a class=\"link-relationship\" style=\"background: 0px 0px;color: unset !important;text-decoration: none;border-bottom: 1px dashed #ff7d00\" title=\"Companies &gt; SESAC [109 articles]\" href=\"https:\/\/www.musicbusinessworldwide.com\/companies\/sesac\/\">SESAC<\/a>, SoundExchange and more.<\/p>\n<p>In 2021, Sound Royalties announced that it would also\u00a0<a href=\"https:\/\/www.musicbusinessworldwide.com\/sound-royalties-launches-advances-for-artists-and-performers-seeking-tour-and-production-support\/\" target=\"_blank\" rel=\"noopener\">offer\u00a0advances<\/a> for artists and performers seeking tour and production support.<\/p>\n<p class=\"p1\">Sound Royalties has a presence in 16 countries and has notably collaborated with artists like Pitbull, Alejandra Guzman,<a href=\"https:\/\/www.musicbusinessworldwide.com\/lil-wayne-receives-backing-from-artist-finance-firm-sound-royalties\/\" target=\"_blank\" rel=\"noopener\"> Lil Wayne<\/a>, and DJ Khaled, particularly in the Latin and crossover genres.<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #1\" data-params=\"dfp_spu1\" id=\"dfp_spu1\"><\/div>      <\/div>      <\/p>\n<p class=\"p1\">According to a press release issued last week, El Alfa evaluated several offers from other industry players before picking Sound Royalties.<\/p>\n<p class=\"p1\">El Alfa, born Emanuel Herrera Batista, infuses Jamaican dancehall \u201criddims\u201d into the Dembow genre, which Sound Royalties says was popularized and brought to mainstream radio by El Alfa.<\/p>\n<p class=\"p1\">The artist&#8217;s discography includes\u00a0eight albums and <a href=\"https:\/\/open.spotify.com\/artist\/2oQX8QiMXOyuqbcZEFsZfm?si=3iEFuO2tQDK_KfMyp0I34A\" target=\"_blank\" rel=\"noopener\"><strong>22 million monthly listeners<\/strong><\/a> on Spotify. On October 19, El Alfa will release his new album, <i>El Rey Del Dembow.<\/i><\/p>\n<blockquote>\n<p class=\"p1\">&#8220;The best advice I ever received was from Alex Heiche and his team, telling me to register and organize my royalty streams and that whatever I do \u2013 don\u2019t sell.&#8221;<\/p>\n<p class=\"p1\"><span style=\"color: #000000\">El Alfa<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">\u201cI\u2019ve been speaking with Sound Royalties for years, and the time finally made sense for us to work together. The best advice I ever received was from Alex Heiche and his team, telling me to register and organize my royalty streams and that whatever I do \u2013 don\u2019t sell,\u201d El Alfa said.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\">\u201cIt was because I didn\u2019t sell that I am now able to leverage my back catalog to invest in my future. This multi-million-dollar funding<span class=\"Apple-converted-space\">\u00a0<\/span>will be instrumental in continuing to build my legacy and cement my influence in the Latin music space.<\/p>\n<p class=\"p1\">&#8220;Beyond that, it is foundational for promoting and marketing my music, launching new career opportunities, and releasing more work through my own music label, El Jefe Records.\u201d<\/p>\n<blockquote><figure class=\"mbw-articlepic mbw-articlepic--right\"><img  class=\"lazyload\" data-srcset=\"https:\/\/www.musicbusinessworldwide.com\/files\/2020\/03\/Screen-Shot-2020-03-16-at-19.10.05-scaled-e1618330371618-80x45.jpg 80w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/03\/Screen-Shot-2020-03-16-at-19.10.05-scaled-e1618330371618-160x90.jpg 160w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/03\/Screen-Shot-2020-03-16-at-19.10.05-scaled-e1618330371618-320x180.jpg 320w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/03\/Screen-Shot-2020-03-16-at-19.10.05-scaled-e1618330371618-418x235.jpg 418w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/03\/Screen-Shot-2020-03-16-at-19.10.05-scaled-e1618330371618-648x365.jpg 648w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/03\/Screen-Shot-2020-03-16-at-19.10.05-scaled-e1618330371618-836x470.jpg 836w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/03\/Screen-Shot-2020-03-16-at-19.10.05-scaled-e1618330371618-1296x729.jpg 1296w\" data-sizes=\"auto\"><\/figure><p>\u201cGetting to know and working with El Alfa over the years has been incredible. His innovation and dedication to his craft is contagious.&#8221;<\/p>\n<p><span style=\"color: #000000\">Alex Heiche, Sound Royalties<\/span><\/p><\/blockquote>\n<p class=\"p1\">Alex Heiche, CEO &amp; founder of Sound Royalties, said: \u201cGetting to know and working with El Alfa over the years has been incredible. His innovation and dedication to his craft is contagious.<\/p>\n<p class=\"p1\">\u201cAlfa has carved out a legacy of his own in the Latin music community, pioneering his own style of Dembow music and building on that through collaborations with some of the industry\u2019s top artists. It\u2019s an honor to be the financial partner that he has chosen to fund his continued growth for years to come.\u201d<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #2\" data-params=\"dfp_spu2\" id=\"dfp_spu2\"><\/div>      <\/div>      <\/p>\n<p class=\"p1\">Sound Royalties says it has worked with \u201chundreds of thousands of songs and streams\u201d that include credits by artists like Selena Gomez, Ariana Grande, Bad Bunny, Alicia Keys, Don Omar, Ozuna, Nicky Jam, Eliel Lind, El Alfa, Smokey Robinson, and many more.<\/p>\n<p class=\"p1\">Sound Royalties operates as a subsidiary of GoDigital Media Group, a multinational conglomerate that owns label\/rights management firm Cinq Music Group, following a <a href=\"https:\/\/www.musicbusinessworldwide.com\/cinq-music-parent-godigital-acquires-music-finance-company-sound-royalties-in-high-eight-figure-deal\/\" target=\"_blank\" rel=\"noopener\">\u201chigh eight-figure\u201d acquisition<\/a> in 2021.<\/p>\n<p class=\"p1\">The deal with El Alfa came nearly a year after Sound Royalties carried out major expansions. In October 2022, it expanded into <a href=\"https:\/\/www.musicbusinessworldwide.com\/sound-royalties-expands-into-canada-with-vanessa-thomas-named-head-of-operations-for-the-market1\/\" target=\"_blank\" rel=\"noopener\">Canada<\/a> and a month later, it launched a <a href=\"https:\/\/www.musicbusinessworldwide.com\/sound-royalties-launches-us-west-coast-unit-led-by-stesscos-andrew-stess-and-david-blutenthal\/\" target=\"_blank\" rel=\"noopener\">US West Coast unit<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sound Royalties provides royalty financing for music creators, independent labels, publishers, and distributors<\/p>\n","protected":false},"author":38,"featured_media":165134,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[131172,4520],"class_list":["post-164987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-el-alfa","tag-sound-royalties"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/164987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=164987"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/164987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/165134"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=164987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=164987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=164987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}