{"id":182064,"date":"2023-12-12T13:10:53","date_gmt":"2023-12-12T13:10:53","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=182064"},"modified":"2023-12-12T13:18:21","modified_gmt":"2023-12-12T13:18:21","slug":"karol-g-is-the-most-watched-artist-on-vevo-globally-for-the-third-consecutive-year-with-4-7bn-views-in-2023","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/karol-g-is-the-most-watched-artist-on-vevo-globally-for-the-third-consecutive-year-with-4-7bn-views-in-2023\/","title":{"rendered":"Karol G is the ‘Most Watched Artist\u2019 on Vevo globally for the third consecutive year, with 4.7bn views in 2023"},"content":{"rendered":"

Karol G is the \u2018Most Watched Artist\u2019<\/strong> globally on music video platform Vevo for the third consecutive year, attracting 4.7 billion<\/strong> global views in 2023.<\/p>\n

Shakira<\/strong> came in second with 3.2 billion<\/strong> views, Taylor Swift<\/strong> with 3 billion<\/strong> views, The Weeknd<\/strong> with 2.5 billion<\/strong>, and Feid<\/strong> with 2.2 billion<\/strong>.<\/p>\n

The runners-up include Eminem<\/strong> (1.8bn views), Romeo Santos<\/strong> (1.6bn views), Imagine Dragons<\/strong> (1.5bn views), Rihanna<\/strong> (1.4bn views), and Chris Brown<\/strong> (1.4bn views).<\/p>\n

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The \u2018Most Watched Music Video\u2019 of 2023 across the globe was Karol G & Shakira\u2019s TQG<\/strong>, <\/i>which attracted 880 million<\/strong> views. TQG <\/i>is also the most watched global premiere of the year<\/strong> with 181.9<\/strong> million<\/strong> views.<\/p>\n

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The runners up for the Most Watched Music Video globally were Miley Cyrus\u2019 Flowers<\/i><\/strong> (644.6m views), Feid & Young Miko\u2019s Classy 101 <\/i><\/strong>(336.8m views), Karol G\u2019s Mi Ex Tenia Razon <\/i><\/strong>(242.9m), and Karol G\u2019s Mientras ME Curo Del Cora <\/i><\/strong>(201.8m).<\/p>\n

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Meanwhile, Taylor Swift has claimed the title of Vevo’s \u2018Most Watched Artist\u2019 in the US for 2023 with 649.5 million<\/strong> views.<\/p>\n

This achievement follows a massive year for Swift \u2014 from releasing blockbuster rerecorded albums<\/a> to a record-breaking world tour. According to Pollstar, Swift’s Eras Tour <\/i>has become the first tour in history<\/a> to generate gross revenues of over $1 billion.<\/p>\n

Vevo noted that during the Eras Tour, <\/i>Swift fans in the US revisited her Vevo catalog including videos for All Too Well: The Short Film<\/i> <\/strong>(+333%<\/strong><\/span> lift in US views), cardigan <\/i><\/strong>(+150%<\/strong><\/span> lift in US views), and Fifteen <\/i><\/strong>(+171%<\/strong><\/span> lift in US views).<\/p>\n

Taylor Swift also ranked first in the UK and third globally in the Vevo charts, behind Reggaeton star Karol G <\/strong>and Colombian icon Shakira, respectively.<\/strong><\/p>\n

\u201cTaylor has had an outstanding year, and connected with audiences on so many levels this year,\u201d said JP Evangelista<\/strong>, Senior Vice President, Content, Programming & Marketing, Vevo.<\/p>\n

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Swift was also named Apple Music\u2019s Artist of the Year for 2023<\/a> <\/strong>after 65<\/strong> of her songs reached Apple Music\u2019s Global Daily Top 100 in the first 10 months of 2023, more than any other artist, and as Spotify\u2019s most-streamed artist globally<\/a>,<\/strong> achieving over 26 billion streams<\/strong> on the platform in 2023 alone.<\/p>\n

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\u201cTaylor has had an outstanding year, and connected with audiences on so many levels this year.”<\/p>\n

JP Evangelista, Vevo<\/span><\/p>\n<\/blockquote>\n

\u201cVevo\u2019s annual charts help us track fandoms, viewership patterns, and what\u2019s happening in the cultural zeitgeist. We love this time of year at Vevo, being able to look back and really celebrate some of the biggest music video moments of the years,\u201d added Evangelista.<\/p>\n

\u201cMusic videos stand the test of time and not only remain influential in pop culture, but are also a powerful art form for building and fostering the artist-fan connection, especially in today\u2019s competitive landscape. We see meticulous marketing and release strategies that can really make an impact with music fans around the world.\u201d<\/p>\n

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In Vevo\u2019s ranking of US Top 10 Artists in terms of views, Lil Baby<\/strong> came in at second with 612.7 million<\/strong> views, followed by Karol G<\/strong> (577.9m<\/strong> views), Morgan Wallen<\/strong> (512m<\/strong> views), Drake<\/strong> (457.7m<\/strong> views), Chris Brown<\/strong> (413.7m<\/strong> views), Future<\/strong> (395.3m<\/strong> views), SZA<\/strong> (377.9m<\/strong> views), The Weeknd<\/strong> (343.5m<\/strong> views), and Luke Comb<\/strong>s (324.2m<\/strong> views).<\/p>\n

Hip-Hop artist Toosii<\/strong>\u2019s Favorite Song<\/strong> <\/i>is the No. 1 \u2018Most Watched Music Video\u2019 in the US <\/strong>this year with 101.8 million<\/strong> views, followed by Miley Cyrus\u2019 Flowers<\/i><\/strong>, which took the second spot in the US with 97.9 million views<\/strong>. Flowers <\/i>was the biggest debut on Vevo<\/strong> in the US, receiving the most viewership in the first two weeks of its release.<\/p>\n

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In addition to Favorite Song <\/i>and Flowers, <\/i>the rest of the \u2018Most Watched Music Video\u2019 in the US for this year included Karol G & Shakira\u2019s TQG <\/i><\/strong>(84.1m), Ice Spice & Nicki Minaj\u2019s Princess Diana <\/i><\/strong>(52.3m), Becky G & Peso Pluma\u2019s CHANEL <\/i><\/strong>(38.3m), Moneybagg Yo feat. GloRilla\u2019s On Wat U On <\/i><\/strong>(37m), SZA\u2019s Kill Bill<\/strong> <\/i>(36.9m), Karol G\u2019s Mi Ex Tenia Razon <\/i><\/strong>(32m), Doja Cat\u2019s Paint The Town Red<\/strong> <\/i>(30.8m), and Metro Boomin & Future\u2019s Superhero<\/strong> (Heroes & Villains)<\/strong> <\/i>(30.2m).<\/p>\n

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\u201cVevo\u2019s annual charts help us track fandoms, viewership patterns, and what\u2019s happening in the cultural zeitgeist. We love this time of year at Vevo, being able to look back and really celebrate some of the biggest music video moments of the years.”<\/p>\n

JP Evangelista, Vevo<\/span><\/p><\/blockquote>\n

The other biggest debuts in the US this year were Karol G & Shakira\u2019s TQG<\/strong>, <\/i>Ice Spice & Nicki Minaj\u2019s Princess Diana<\/i><\/strong>, <\/i>Ice Spice\u2019s Deli<\/strong>, <\/i>Shakira and Fuerza Regida\u2019s El Jefe<\/strong>, <\/i>Karol G\u2019s Mi Ex Tenia Razon<\/strong>, <\/i>The Beatles\u2019 Now and Then<\/strong>, <\/i>Offset & Cardi B\u2019s JEALOUSY<\/strong>, <\/i>Olivia Rodrigo\u2019s vampire<\/strong>, <\/i>and SZA\u2019s Snooze<\/strong>.<\/i><\/p>\n

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Taylor Swift is also Vevo<\/span>\u2019s \u2018Most Watched Artist\u2019 in the UK, garnering 98.9 million views in 2023.<\/p>\n

The Top Music Videos of the Year in the UK this year was Miley Cyrus\u2019 Flowers<\/i><\/strong> with 26.5 million views<\/strong>.\u00a0 \u00a0The second most watched music video on Vevo in the UK was Lewis Capaldi\u2019s Wish You The Best <\/i><\/strong>with 8.9 million<\/strong> views, followed by Jazzy\u2019s Giving Me (Official Visualizer)<\/strong> <\/i>with 8.7 million<\/strong> views.<\/p>\n

\u201cVevo\u2019s annual rankings show us the power and reach of visual storytelling for artists, as well as which music videos resonated with audiences the most this year.\u201d<\/p>\n

Dot Levine, Vevo\u00a0<\/span><\/p><\/blockquote>\n

\u201cVevo\u2019s annual rankings show us the power and reach of visual storytelling for artists, as well as which music videos resonated with audiences the most this year,\u201d said Dot Levine, Senior Vice President, Vevo London.<\/p>\n

\u201cThis year’s list features a mix of artists, both new and established, from the likes of Jazzy and Libianca to Lewis Capaldi and Chase &amp; Status, across various genres, including Electronic, Hip-Hop and Pop, as well as international sounds, like Afrobeats and Latin.<\/p>\n

“Vevo has also worked closely with many of these artists on various live performance videos and original content, including our annual DSCVR Artists to Watch program, all of which help build and diversify their visual catalogue, while deepening the artist-fan connection.\u201d<\/p>\n

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Vevo also recently compiled a review of some of the key trends on its platform this year ahead of the release of its annual \u201cmost watched\u201d charts.<\/p>\n

According to Vevo, social media “remained a touchstone for music discovery” in 2023, with 57%<\/strong> of people finding new music and artists on social platforms, according to the annual Vevo Media Tracker survey in the US.<\/p>\n

Additionally, Vevo says that\u00a076%<\/strong> of consumers who discover new music on social media were likely to seek out and watch the music video for that song or others from the artist\/band they discovered.<\/p>\n

Examples of new releases that gained traction on social media, according to Vevo include Tyla\u2019s Water <\/em>and Victoria Mon\u00e9t\u2019s On My Mama<\/em>.<\/p>\n

Vevo says that Victoria Mon\u00e9t’s overall catalog also saw an 810%<\/strong> increase in global viewership on the day that the video for On My Mama<\/em> was released.<\/p>\n

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In addition to social media, Vevo says that TV has also “greatly aided discovery” of music videos.<\/p>\n

In reality TV specifically,\u00a0 the use of Lee Ann Womack\u2019s 2000 hit I Hope You Dance<\/em> on Netflix’ original series Love is Blind<\/em> gave the music video a 116%<\/strong> lift in global daily views on Vevo.<\/p>\n

In sports, Rihanna\u2019s Super Bowl LVII performance boosted the star\u2019s overall music video viewership in the US 4.5x<\/strong> on Super Bowl Sunday alone.<\/p>\n

Notable videos that saw a boost in views following the super Bowl include Diamonds<\/em> ( up 327%<\/strong> in the US) and Umbrella, <\/em>which saw a 629%<\/strong> lift in US views on the Vevo platform).<\/p>\n

Vevo also noted that TV shows, films, comeback tours, anniversaries, and more drove views for<\/span> classic music videos:<\/span><\/p>\n

George Michael and Wham!\u2019s music video catalogs saw lifts following documentaries about the artists including a Channel 4 documentary in the UK about George Michael in the late \u201890s. The video for Outside<\/em> saw a 1,003%<\/strong> increase in UK daily views and 606%<\/strong> rise in global daily views.<\/p>\n

In July, following the release of the Barbie movie, Aqua\u2019s classic <\/span>Barbie<\/span> Girl <\/span><\/em>saw a <\/span>242%<\/strong> lift in global daily views. Songs featured in the movie also benefitted, like Indigo Girls\u2018 <\/span>Closer To Fine<\/span><\/em> , which rose 556%<\/strong> in global daily views. <\/span><\/p>\n

\u201cVEVO IS AT THE CENTER OF MAJOR POP CULTURE MOMENTS, FROM WHAT\u2019S GOING VIRAL ON SOCIAL MEDIA TO AWARDS SHOWS ON TV.”<\/p>\n

JP EVANGELISTA, VEVO<\/span><\/p><\/blockquote>\n

JP Evangelista, SVP, Content, Programming & Marketing, Vevo, said: \u201cVevo is at the center of major pop culture moments, from what\u2019s going viral on social media to awards shows on TV.<\/p>\n

“Additionally, our vast global distribution means we are everywhere and audiences can turn to music videos no matter the device.”<\/p>\n

Added Evangelista: \u201cMusic videos show no signs of slowing down, driving trends and acting as a cultural lexicon for consumers.<\/p>\n

“In fact, according to recent Vevo research, 84% of people say music videos play an important role in pop culture, with 63% trying to stay current with music videos to know what everyone is talking about.\u201d<\/p>\n

\u201cMusic videos bring an artist\u2019s vision to life, telling the stories of their music the way it was intended.”<\/p>\n

Julie Triolo, Vevo<\/span><\/p><\/blockquote>\n

Julie Triolo, SVP, Sales Marketing & Research, Vevo, said: \u201cMusic videos bring an artist\u2019s vision to life, telling the stories of their music the way it was intended.<\/p>\n

“At Vevo, we know the power of being able to light up sight, sound, and motion, giving audiences a place to watch culture unfold with new releases or a sense of nostalgia with our endless decade channels.<\/p>\n

\u201cFurther, music videos break barriers and provide a glimpse into other cultures and traditions around the world, leaving three-fourths of people feeling that music videos are representative of the world around them.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Taylor Swift claimed the title of Vevo’s \u2018Most Watched Artist\u2019 in the US for 2023 with 649.5m views<\/p>\n","protected":false},"author":38,"featured_media":182100,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-182064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/182064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=182064"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/182064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/182100"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=182064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=182064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=182064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}