{"id":189900,"date":"2024-02-07T16:42:27","date_gmt":"2024-02-07T16:42:27","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=189900"},"modified":"2024-02-07T18:25:32","modified_gmt":"2024-02-07T18:25:32","slug":"could-hybes-weverse-offer-a-template-for-universal-music-groups-courting-of-superfans","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/could-hybes-weverse-offer-a-template-for-universal-music-groups-courting-of-superfans\/","title":{"rendered":"Could HYBE&#8217;s Weverse offer a template for Universal Music Group&#8217;s courting of &#8216;superfans&#8217; in 2024?"},"content":{"rendered":"\r\n\r\n\r\n\r\nGet ready for the superfan goldrush.\r\nAs playlists become less infl<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><h3>Sorry, you have hit your monthly limit of MBW+ articles!<\/h3>\r\n\r\n<a href=\"https:\/\/www.musicbusinessworldwide.com\/mbw-plus\/\">Subscribe<\/a> or <a href=\"https:\/\/www.musicbusinessworldwide.com\/login\/\">log in<\/a> to gain unlimited access to all analysis and data on Music Business Worldwide, plus other member benefits.\r\n\r\n<div class=\"mbw-plus__buttons\"><a class=\"buttons__subscribe\" href=\"https:\/\/www.musicbusinessworldwide.com\/mbw-plus\/\">Subscribe<\/a>\r\n<a class=\"buttons__login\" href=\"https:\/\/www.musicbusinessworldwide.com\/login\/\">Login<\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>UMG has been experimenting with HYBE and Weverse since back in 2020. What&#8217;s it learned?<\/p>\n","protected":false},"author":15,"featured_media":192898,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[130318,131099],"class_list":["post-189900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","tag-mbw-reacts","tag-superfans"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/189900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=189900"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/189900\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/192898"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=189900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=189900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=189900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}