While the company did not disclose the size of its investment in KISS, the news outlets reported it to be worth more than USD $300 million<\/strong>.<\/p>\n In addition to KISS\u2019 brand name, song catalog, and intellectual property, the agreement also covers KISS\u2019 artist share of the master recordings and publishing rights.<\/p>\n Pophouse’s vision extends far beyond simply acquiring a catalog of iconic songs like Rock and Roll All Nite <\/i>and I Wanna Rock and Roll All Night. <\/i>The company also intends to preserve KISS\u2019 \u201ciconic music, enigmatic personas, and expressive imagery for generations to come.\u201d<\/p>\n The news arrives four months after KISS announced<\/a> a partnership with Sweden-headquartered Pophouse on an avatar concert featuring digital versions of themselves. Pophouse, the creator of the ABBA Voyage <\/b>virtual concert series, said in December that it will \u201ccontinue to champion the KISS legacy for fans old and new, and for all generations.\u201d<\/p>\n \u201cOur partnership will fuse the rich history and iconic status of KISS with cutting-edge technology, allowing fans \u2013 now and in the future \u2013 to experience the band like never before,\u201d Per<\/b> Sundin<\/b>, CEO of Pophouse Entertainment, said at the time.<\/p>\n Per<\/b> Sundin<\/b>, Pophouse Entertainment, speaking about KISS partnership in December<\/span><\/p>\n<\/blockquote>\n ABBA Voyage, co-founded by Pophouse’s Bjorn Ulvaeus (a member of ABBA), has become a cultural phenomenon, selling out shows in London and grossing over $1 million<\/strong> a week. Audiences flock to the custom-built arena to witness digital avatars of ABBA perform their timeless hits with uncanny realism. In its first year of operation, ABBA Voyage contributed \u00a3322.6 million<\/strong><\/a> (approx. $408m) in turnover to the London economy between May 2022 and May 2023.<\/p>\n A key aspect of the KISS deal with Pophouse involves creating digital avatars of the KISS band members. This approach will allow KISS to continue performing for years to come, even after the band members themselves retire from touring. This technology was hinted at during the final KISS concert in New York<\/a> when avatar versions of the band closed the show.<\/p>\n The first KISS digital avatar show is scheduled to arrive in 2027<\/strong>, according to a teaser clip<\/a> posted by KISS on social media in December.<\/p>\n Most recently, Pophouse announced that it also plans to produce a biopic chronicling the band’s history in addition to the avatar show and a \u201cKISS themed experience.\u201d<\/p>\n \u201cWe have always been breaking new ground in popular culture, and this partnership will\u00a0<\/span>ensure that we continue to do so for years to come. Because what Pophouse is doing, is breaking rules. We already have several plans in development,\u201d said Gene Simmons<\/b>, bassist and co-founder of KISS.<\/p>\n \u201cWe have always been breaking new ground in popular culture, and this partnership will ensure that we continue to do so for years to come… We already have several plans in development.”<\/p>\n Gene Simmons<\/b>, KISS<\/span><\/p>\n<\/blockquote>\n Pophouse says it will draw upon its \u201cworld-class, in-house creative and storytelling expertise\u201d to unlock new audiences and revenue streams and create new content and experiences to enrich the KISS catalog for old and new fans.<\/p>\n \u201cKISS is one of the most recognized and iconic bands in the history of music. They redefined the concept of rock shows and have always taken their artistry to new unchartered territories,\u201d said Johan<\/strong> Lagerl\u00f6f<\/strong>, Head of Investment at Pophouse.<\/p>\n \u201cThe band has consistently been able to appeal to new generations of fans and our\u00a0 <\/span>mission is to fulfill the band\u2019s vision to become immortal, and to let new generations discover and be part of the KISS journey and carry it forward. With the help of the fans’ energy, the\u00a0<\/span>band, our expertise, and creativity – we will make that vision happen.\u201d<\/p>\n “The band’s enigmatic personas, unparalleled band attributes, and iconic imagery have made them a cultural force and a legendary act with multigenerational appeal.\u201d<\/p>\n Per<\/b> Sundin<\/b>, Pophouse Entertainment<\/span><\/p><\/blockquote>\n Sundin added: \u201cKISS has sold more than 100 million records worldwide and has throughout their 50-year career continued to push the boundaries in popular culture. The band’s enigmatic personas, unparalleled band attributes, and iconic imagery have made them a cultural force and a legendary act with multigenerational appeal.\u201d<\/p>\n \u201cWe will safeguard and enrich this legacy through future global endeavors, by breathing new life into their characters and personas while also leveraging and elevating the visual world of KISS.\u201d<\/p>\n This deal marks Pophouse’s second major acquisition outside of Sweden in 2024, following the acquisition<\/a> of Cyndi Lauper<\/b>‘s music catalog in February.<\/p>\n In September 2022, Pophouse acquired<\/a> a 75% interest in the masters and publishing catalog of Avicii<\/b>, six months after it bought<\/a> the master recordings and publishing catalogs of electronic music stars Swedish House Mafia<\/b> (including their writer\u2019s shares).<\/p>\n","protected":false},"excerpt":{"rendered":" Pophouse announced acquisition of Cyndi Lauper catalog in February<\/p>\n","protected":false},"author":38,"featured_media":198031,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-198026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/198026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=198026"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/198026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/198031"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=198026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=198026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=198026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
![\"Per](\"https:\/\/www.musicbusinessworldwide.com\/files\/2019\/08\/Screen-Shot-2019-08-07-at-14.36.26-80x49.jpg "\\"Per")
<\/figure>\u201cOur partnership will fuse the rich history and iconic status of KISS with cutting-edge technology, allowing fans \u2013 now and in the future \u2013 to experience the band like never before.”<\/p>\n\n
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