Warner Music Latina (WML) has struck a global partnership with prominent Dominican artist Tokischa to launch SOL, the artist’s own record label in partnership with her manager Angelica Piche, within WML.<\/p>\n
Tokischa will release her own music through SOL and will also have the ability to sign new artists. The deal is also supported by Atlantic Records.<\/p>\n
According to Warner Music Latina, this new partnership will see it introduce Tokischa’s music to new audiences with the aim of “establishing her as a true global star”.<\/p>\n
Warner says that Tokischa “has revolutionized the music scene and challenged traditional norms and perceptions about the role of women in music”.<\/p>\n
The announcement adds that “since her debut, the artist has soared in popularity while championing an impactful message of empowerment, self-acceptance, and liberty, attracting a vast and continually growing audience”.<\/p>\n
Tokischa’s recent collaborations include the singles Ride Or Die<\/em> ft. Sevdaliza, Candy<\/em>, Daddy<\/em> ft. Sexyy Red, and Chulo pt. 2<\/em> with Bad Gyal and Young Miko.<\/p>\n The artist has also previously collaborated with superstars like Madonna, ROSAL\u00cdA, J Balvin, Ozuna, and Marshmello.<\/p>\n Outside of music, Tokischa has become a prominent figure in the fashion world, attending high-profile events such as the CFDA Fashion Awards, the Latin American Fashion Awards, and most recently starred in Jean Paul Gaultier\u2019s new TR\u00c8S GAULTIER campaign, alongside Amelia Gray.<\/p>\n “We’re excited to welcome Tokischa to the Warner Music family.”<\/p>\n Warner Music Latina<\/span><\/p><\/blockquote>\n “We’re excited to welcome Tokischa to the Warner Music family. She is an artist who takes counterculture to its highest and best expression. It is a privilege to be part of this new chapter in her career, help expand her global impact, and support her limitless creative vision,” Warner Music Latina said in a statement. (Alejandro Duque, President of Warner Music Latin America; Roberto Andrade Dirak, Managing Director of Warner Music Latina; and Natalie Cotton, A&R Director at Warner Music Latina)<\/p>\n \u201cWe are thrilled to launch SOL, a label that will be a home for misunderstood artists.”<\/p>\n Angelica Piche, SOL<\/span><\/p><\/blockquote>\n Angelica Piche, SOL\u2019s co-founder who is in charge of the project\u2019s development, said: \u201cWe are thrilled to launch SOL, a label that will be a home for misunderstood artists. It\u2019s very important for us to give a voice and a space to people who, like us, started from scratch.\u201d<\/p>\n “We could not be more excited to be part of this next chapter of her career and working alongside Angelica, Alejandro, and the entire team.\u201d<\/p>\n Julie Greenwald and Craig Kallman, Atlantic Music Group<\/span><\/p><\/blockquote>\n Atlantic Music Group Chairman & CEO Julie Greenwald and Atlantic Records Chairman & CEO Craig Kallman, said: \u201cTokischa is a one of one artist.<\/p>\n “We could not be more excited to be part of this next chapter of her career and working alongside Angelica, Alejandro, and the entire team.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" The deal is also supported by Atlantic Records<\/p>\n","protected":false},"author":38,"featured_media":202451,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-202450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/202450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=202450"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/202450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/202451"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=202450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=202450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=202450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}