{"id":202755,"date":"2024-05-30T15:57:21","date_gmt":"2024-05-30T14:57:21","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=202755"},"modified":"2024-05-30T20:13:09","modified_gmt":"2024-05-30T19:13:09","slug":"we-dont-look-at-metrics-we-just-look-at-talent","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/we-dont-look-at-metrics-we-just-look-at-talent\/","title":{"rendered":"‘We don’t look at metrics. We just look at talent.’"},"content":{"rendered":"

A lot can change in a year. Last summer, prominent Los Angeles-based pop publisher PULSE Music Group expanded into the record label space in partnership with Concord.<\/p>\n

Not long after launching PULSE Records, the company set up a joint venture with R&B star Brent Faiyaz to develop artists. PULSE Music Group had already been working with Faiyaz on the publishing side since 2016 and he renewed<\/a> his global publishing deal with the company in 2022.<\/p>\n

Tommy Richman was the first signing to PULSE Records in partnership with Faiyaz and Darren Xu\u2019s ISO Supremacy label. (Xu is also now Tommy Richman’s manager).<\/p>\n

PULSE Records is led by PULSE Music Group founders and co-CEOs Scott Cutler and Josh Abraham, along with Ashley Calhoun, President, PULSE Music Group.<\/p>\n

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When Tommy Richman signed with PULSE Records last summer, he was a rising LA-based artist with just over 296,000<\/strong> monthly listeners on Spotify.<\/p>\n

Today, he has 46.4 million <\/strong>monthly listeners on the platform \u2013 9.5 million more than the Beatles (36.9m) \u2013 and his new smash hit MILLION DOLLAR BABY<\/em>\u00a0<\/em>is currently spending its fourth week atop Spotify’s Weekly Top Songs Global chart.<\/p>\n

Released on April 26, Richman’s MILLION DOLLAR BABY<\/em>\u00a0blasted to No.1 on Spotify’s global chart right out of the gate and debuted at No.2 on the Billboard Hot 100.<\/p>\n

It’s also just hit No.1 on the Billboard Global 200, having already reached No.1 on the Billboard Streaming Songs chart, Billboard Hot R&B\/Hip-Hop, and the Billboard R&B chart.<\/p>\n

Oh, and it’s also currently the most Shazamed track<\/a> in the United States.<\/p>\n

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According to Chartmetric data analyzed by MBW, MILLION DOLLAR BABY<\/em>\u00a0<\/em>has been streamed over 279.2 million<\/strong> times on Spotify alone since its release on April 26 and is averaging 8.89 million streams daily on Spotify (see below). The MILLION DOLLAR BABY<\/em>\u00a0(VHS) <\/em>version has also racked up an additional 41.2 million streams on Spotify.<\/p>\n

“Right now, we’re averaging 18 million<\/strong> streams a day [across all platforms] but we\u2019re also seeing a lift in his entire discography, so the impact is happening for Tommy as an artist, beyond this incredible single,” PULSE Music Group founder and co-CEO Scott Cutler tells us.<\/p>\n

“We\u2019re full throttle, and have a good plan in place to keep this momentum going for him.”<\/p>\n

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Tommy Richman uploaded MILLION DOLLAR BABY<\/em> to TikTok on the night of April 13, just after he completed recording it in the studio.<\/p>\n

Cutler says the track “just took off,” and the PULSE Records\/ISO Supremacy team quickly devised a plan to release the single on April 26.<\/p>\n

“We received the final masters on April 23, so the whole team was hustling to set this up with DSPs, pitch their partners, and we had a strong plan in place It takes around 48 to set something up on DSPs, ” explains Cutler.<\/p>\n

“The team saw that fans were really engaging with the bass on that TikTok version, so, the team collectively decided to put out a VHS version of the single as well. 48 hours before the release, we were able to get the VHS version on DSPs, and the moment it was released it just broke through.”<\/p>\n

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