India’s music market is one of the world\u2019s fastest-growing, and Sony Music Group has been no slouch in capitalizing on that growth.<\/p>\n
In what is just the latest in a series of recent partnerships, Sony Music Entertainment<\/strong> (SME<\/strong>) India<\/strong> has partnered with Mumbai-based film and web series production company Maddock Films<\/strong> to produce music projects including film soundtracks and indie pop singles.<\/p>\n Anchoring the new collaboration will be the soundtrack for the upcoming Hindi film Chhava<\/em>, starring Vicky Kaushal and Rashmika Mandanna and featuring music by A.R. Rahman.<\/p>\n Sony and Maddock have also announced plans for soundtracks to the dramas Diler<\/em> featuring Ibrahim Ali Khan, and Ikkis<\/em> starring Agastya Nanda with music by Sachin-Jigar.<\/p>\n The collaboration will also work on soundtracks for Luka Chhupi 2<\/em>, Sector 36<\/em> starring Vikrant Massey, Sarvagunn Sampan<\/em> with Vaani Kapoor, and Rumi Ki Sharafat<\/em>, starring Radhika Madan.<\/p>\n “This collaboration embodies our vision of creating innovative avenues for our artists to connect with audiences,\u201d SME India Managing Director Vinit Thakkar<\/strong> said in a statement.<\/p>\n \u201cFilm and music are powerful storytelling mediums, and by combining our musical expertise with Maddock Films’ cinematic vision, we are confident in delivering impactful and unforgettable experiences.”<\/p>\n \u201cFilm and music are powerful storytelling mediums, and by combining our musical expertise with Maddock Films’ cinematic vision, we are confident in delivering impactful and unforgettable experiences.”<\/p>\n Vinit Thakkar, Sony Music Entertainment India<\/span><\/p><\/blockquote>\n “Both Sony Music Entertainment India and Maddock Films have a proven track record of creating chart-topping hits, making this our most significant music collaboration to date,\u201d Maddock Films Founder Dinesh Vijan<\/strong> added.<\/p>\n \u201cOver the next two years, we are committed to building the industry’s most dynamic and successful music partnership.”<\/p>\n The partnership comes just a few weeks after Sony Music Entertainment entered into a global joint venture<\/a> with Los Angeles-based label D36<\/strong>, which focuses on music from South Asian and the South Asian diaspora.<\/p>\n That follows SME\u2019s launching of a joint venture<\/a> with Sony Pictures India<\/strong> in 2022 called Sony Entertainment Talent Ventures India<\/strong> (SETVI<\/strong>), an entertainment company focused on creating \u201cventures for media talent in India.\u201d<\/p>\n Sony\u2019s publishing arm has also been busy in the region, signing a global publishing agreement<\/a> last year with India\u2019s Tips Music<\/strong>, which is behind some of the biggest Bollywood blockbusters of the 90s and 2000s.<\/p>\n Sony Music Publishing<\/strong> also signed a deal<\/a> last year with Indian label Big Bang Music<\/strong>, under which SMP administers and promoted Big Bang\u2019s songs globally.<\/p>\n “We are committed to building the industry’s most dynamic and successful music partnership.”<\/p>\n Dinesh Vijan, Maddock Films<\/span><\/p><\/blockquote>\n Sony\u2019s expansion in the Indian music market comes amid a remarkable boom in music consumption in India, and consumption of Indian music worldwide.<\/p>\n According to the IFPI\u2019s latest annual report<\/a>, India recorded 15.3%<\/strong> growth in music revenue in 2023, making it the 14th largest global market.<\/p>\n In a report earlier this year, Spotify<\/strong> said<\/a> consumption of Indian music on its platform grew by 2,000%<\/strong> between 2018 and 2023.<\/p>\n