{"id":205711,"date":"2024-07-08T17:36:21","date_gmt":"2024-07-08T16:36:21","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=205711"},"modified":"2024-07-08T18:09:53","modified_gmt":"2024-07-08T17:09:53","slug":"believe-buys-25-stake-in-romanias-global-records-claimed-to-be-the-biggest-indie-music-company-in-central-and-eastern-europe","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/believe-buys-25-stake-in-romanias-global-records-claimed-to-be-the-biggest-indie-music-company-in-central-and-eastern-europe\/","title":{"rendered":"Believe buys 25% stake in Global Records, which claims to be the biggest indie music company in Central and Eastern Europe"},"content":{"rendered":"

Believe has signed a strategic partnership with Romania-born Global Records, which is claimed to be the biggest independent music company in Central and Eastern Europe.<\/p>\n

As part of the deal, Believe has acquired a 25%<\/strong> stake in Bucharest-headquartered Global Records, which has offices in Romania, Germany and the US.<\/p>\n

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Believe said on Monday (July 8) that this strategic partnership “falls in line” with its “blueprint strategy to focus on music genres where artist development and music consumption are digital”.<\/p>\n

It also expands Believe and Global Records\u2019 existing relationship, which, Believe said, has led to Global Records\u2019 territorial expansion and catalogue development since 2016.<\/p>\n

Believe’s investment in Global follows the confirmation<\/a> on June 24 that 94.99%<\/strong> of Believe’s share capital is now owned by a consortium consisting of EQT X<\/strong>,\u00a0TCV,<\/strong> and Believe founder and CEO, Denis<\/strong> Denis Ladegaillerie<\/strong>.<\/p>\n

Speaking exclusively with Music Business Worldwide<\/em> last month, Ladegaillerie<\/strong>\u00a0said<\/a> that Believe is planning to spend\u00a0EUR \u20ac200 to \u20ac300 million<\/strong>\u00a0per year on acquisitions to grow its global business.<\/p>\n

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Believe notes that Global achieved over 6 billion streams across all platforms in 2023 and over 20 billion<\/strong> streams for its global catalog to date.<\/p>\n

Amongst the label’s top artists are INNA, Minelli, Carla’s Dreams, Antonia, Holy Molly, DJ Project, Irina Rimes, The Motans, Alina Eremia, Olivia Addams, and others.<\/p>\n

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Global recently launched a new Los Angeles-based subsidiary called Honua Music Group following its acquisition of independent US music publisher Honua Music.<\/p>\n

The music company, founded by \u0218tefan Lucian in 2008, also recently expanded<\/a>\u00a0into Germany, the world\u2019s fourth-largest recorded music market, with a new office and studios in central Berlin.<\/p>\n

\u0218tefan Lucian<\/a> told MBW in May that the company \u201cis aiming for [annual revenue of] over \u20ac50 million<\/strong> (approx $54m at current exchange rates) in 2024.<\/p>\n

In 2023, Global\u2019s annual revenues surpassed \u20ac33 million<\/strong>\u00a0($35.7m at the average annual exchange rate published by the IRS).<\/p>\n

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\u201cBelieve and Global Records share a common independent mindset, entrepreneurial culture and commitment to developing local artists in the digital space, with expertise, respect, fairness, and transparency.”<\/p>\n

Denis Ladegaillerie, Believe<\/span><\/p><\/blockquote>\n

Denis Ladegaillerie, Founder & CEO, Believe, said: \u201cBelieve and Global Records share a common independent mindset, entrepreneurial culture and commitment to developing local artists in the digital space, with expertise, respect, fairness, and transparency.<\/p>\n

“I am thrilled that our long-term successful collaboration has led to this strengthened strategic partnership and I am convinced that together we will build a global leader in dance music, one of the few truly digital and international music genres today.\u201d<\/p>\n

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\u201cStrengthening our partnership with Global Records made a great deal of sense, as it brings together our very complementary set of expertise.”<\/p>\n

Viktoria Siniavskaia, Believe<\/span><\/p><\/blockquote>\n

Viktoria Siniavskaia, Believe\u2019s President META, East & Southern Europe, Americas, added: \u201cStrengthening our partnership with Global Records made a great deal of sense, as it brings together our very complementary set of expertise.<\/p>\n

“Together, we have already accomplished tremendous successes and I am very confident that this strategic partnership will allow Global Records to continue its expansion and meet its ambition to become a global leader in dance music.\u201d<\/p>\n

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\u201cIt\u2019s been honor to work with \u0218tefan Lucian and Global Records\u2019 team in the past seven years, first locally in Romania, then in Germany and beyond.”<\/p>\n

Liubov Kevkhaian, Believe<\/span><\/p><\/blockquote>\n

Liubov Kevkhaian, Believe\u2019s Managing Director, Central & Eastern Europe, said: \u201cIt\u2019s been honor to work with \u0218tefan Lucian and Global Records\u2019 team in the past seven years, first locally in Romania, then in Germany and beyond.<\/p>\n

“I very much look forward to this new chapter in our successful partnership and common history, one that will undoubtedly see the rise of countless talented dance artists to the global stage thanks to our complementary expertise and vision.\u201d<\/p>\n

it was a straight forward decision to choose Believe as our partner because we both believe in the future of independent music and we share the same passion and love for the artists and the content they create.\u201d<\/p>\n

\u0218tefan Lucian, Global Records<\/span><\/p><\/blockquote>\n

\u0218tefan Lucian, CEO, Global Records, said: \u201cThis partnership signifies a bold step towards our vision for the future of music and entertainment, and by leveraging our combined resources we will offer to our artists and talents the same level of services and performance as any top record label be it major or independent.<\/p>\n

“For us it was a straight forward decision to choose Believe as our partner because we both believe in the future of independent music and we share the same passion and love for the artists and the content they create.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Global achieved over 6bn streams across all platforms in 2023 and over 20bn streams for its global catalog to date<\/p>\n","protected":false},"author":15,"featured_media":105007,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-205711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/205711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=205711"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/205711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/105007"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=205711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=205711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=205711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}