{"id":208645,"date":"2024-08-13T17:18:37","date_gmt":"2024-08-13T16:18:37","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=208645"},"modified":"2024-08-13T17:18:57","modified_gmt":"2024-08-13T16:18:57","slug":"sony-music-masterworks-acquires-majority-stake-in-immersive-and-live-entertainment-company-black-sky-creative","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/sony-music-masterworks-acquires-majority-stake-in-immersive-and-live-entertainment-company-black-sky-creative\/","title":{"rendered":"Sony Music Masterworks acquires majority stake in immersive and live entertainment company, Black Sky Creative"},"content":{"rendered":"<p>Sony Music Masterworks, a division of Sony Music Entertainment has acquired a majority stake in Los Angeles-based Black Sky Creative, a company that specializes in producing immersive entertainment, experiential retail and live experiences.<\/p>\n<p>Under the agreement, Black Sky, led by founder Jeff Delson will become part of Masterworks\u2019 live division and focus on creating &#8220;scalable experiential properties&#8221; across music, social media, children\u2019s entertainment, film, TV and gaming.<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__tweeny hidden-xs hidden-ms hidden-sm\" data-loaded=\"no\" data-sizes=\"992 1200 1440\" data-name=\"628x90 Sponsor banner #5 (992+1200+1440)\" data-params=\"dfp_sponsor5_628\" id=\"dfp_sponsor5_628\"><\/div>      <div class=\"mb-advert mb-advert__banner mb-advert__banner--inline hidden-xs hidden-sm hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"480\" data-name=\"468x60 Sponsor banner #5 (480)\" data-params=\"dfp_sponsor5_468\" id=\"dfp_sponsor5_468\"><\/div>      <div class=\"mb-advert mb-advert__mobile mb-advert__mobile--inline hidden-ms hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"320 768\" data-name=\"300x50 Sponsor banner #5 (320+768)\" data-params=\"dfp_sponsor5_300\" id=\"dfp_sponsor5_300\"><\/div>      <\/div>      <\/p>\n<p>Delson, with his partners Lee Rosen and Shannon Ramirez, will continue to lead the company&#8217;s day-to-day operations and collaborate with Masterworks on the development of a range of new projects, working in close partnership with Masterworks\u2019 President, Mark Cavell.<\/p>\n<p>Black Sky\u2019s recent projects include Stranger Things: The Official Store; AC\/DC Official Dive Bar Takeover at the Power Trip Festival; the Olivia Rodrigo Tour Fan Experience; and Britney Spears &#8211; The Zone immersive fan experience.<\/p>\n<p>This winter, Black Sky, in collaboration with Moonbug, will launch CoComelon Playdate based on the popular children\u2019s show.<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #1\" data-params=\"dfp_spu1\" id=\"dfp_spu1\"><\/div>      <\/div>      <\/p>\n<p><span class=\"il\">Sony<\/span>\u00a0<span class=\"il\">Music<\/span>\u00a0<span class=\"il\">Masterworks<\/span>&#8216; agreement with Black Sky Creative is the latest in the company&#8217;s series of strategic partnerships and acquisitions.<\/p>\n<p>Its portfolio of companies includes <b><a href=\"https:\/\/www.musicbusinessworldwide.com\/sony-music-masterworks-terrapin-station-acquires-event-producer-black-ink-presents\/\" target=\"_blank\" rel=\"noopener\">Black Ink Presents<\/a>,\u00a0<\/b>a Los Angeles-based creative design and production services company<b>;<\/b>\u00a0<b>Culture Creative<\/b>, a production and project management team specializing in developing site-specific and bespoke projects in unique heritage and landscape settings, and\u00a0 Netherlands-based <b>GEA Live<\/b>, which designs, represents and produces shows and experiences based on prominent IP in\u00a0<span class=\"il\">music<\/span>, film, television, anime and gaming.<\/p>\n<p class=\"p1\">Sony Music Masterworks&#8217; network also includes companies like <strong>\u00a0The Luna Entertainment Group, <a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/sony-music-masterworks-acquires-majority-stake-in-dubai-based-concert-promoter-mac-global1\/\" target=\"_blank\" rel=\"noopener\">MAC Global<\/a>,\u00a0<a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/sony-music-masterworks-acquires-live-music-and-events-company-proactiv-entertainment\/\" target=\"_blank\" rel=\"noopener\">Proactiv Entertainment<\/a>,\u00a0<a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/sony-music-acquires-stake-in-classical-music-promoter-raymond-gubbay\/\" target=\"_blank\" rel=\"noopener\">Raymond Gubbay<\/a>\u00a0Ltd., RoadCo Entertainment, Seaview,\u00a0<a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/sony-musics-masterworks-acquires-majority-stake-in-uk-concert-promoter-senbla\/\" target=\"_blank\" rel=\"noopener\">Senbla<\/a>,\u00a0<\/strong>and\u00a0<strong><a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/sony-music-masterworks-acquires-majority-stake-in-artist-manager-jonathan-shanks-terrapin-station-entertainment\/\" target=\"_blank\" rel=\"noopener\">Terrapin Station Entertainment<\/a>.<\/strong><\/p>\n<p><span class=\"il\">Sony<\/span>\u00a0<span class=\"il\">Music<\/span>\u00a0<span class=\"il\">Masterworks<\/span>\u00a0comprises\u00a0<span class=\"il\">Masterworks<\/span>,\u00a0<span class=\"il\">Sony<\/span>\u00a0Classical, Milan Records, XXIM Records and\u00a0<span class=\"il\">Masterworks<\/span>\u00a0Broadway imprints.<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #2\" data-params=\"dfp_spu2\" id=\"dfp_spu2\"><\/div>      <\/div>      <\/p>\n<p>Mark Cavell, said: \u201cWe\u2019re excited to be partnering with Black Sky Creative to further grow our capabilities for developing unique live entertainment experiences around fans\u2019 favorite artists, influencers, and film\/TV characters.&#8221;<\/p>\n<blockquote><figure class=\"mbw-articlepic mbw-articlepic--right\"><img  class=\"lazyload\" data-srcset=\"https:\/\/www.musicbusinessworldwide.com\/files\/2020\/12\/Mark-headshot-scaled-e1607005239582-80x45.jpg 80w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/12\/Mark-headshot-scaled-e1607005239582-160x90.jpg 160w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/12\/Mark-headshot-scaled-e1607005239582-320x180.jpg 320w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/12\/Mark-headshot-scaled-e1607005239582-418x235.jpg 418w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/12\/Mark-headshot-scaled-e1607005239582-648x365.jpg 648w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/12\/Mark-headshot-scaled-e1607005239582-836x470.jpg 836w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/12\/Mark-headshot-scaled-e1607005239582-1296x729.jpg 1296w\" data-sizes=\"auto\"><\/figure><p>&#8220;Jeff Delson, Lee Rosen and Shannon Ramirez are imaginative entrepreneurs who are leading the way in creating captivating immersive environments and events that are increasingly sought after by audiences of all ages.\u201d<\/p>\n<p><span style=\"color: #000000\">Mark Cavell<\/span><\/p><\/blockquote>\n<p>Added Cavell: &#8220;Jeff Delson, Lee Rosen and Shannon Ramirez are imaginative entrepreneurs who are leading the way in creating captivating immersive environments and events that are increasingly sought after by audiences of all ages.\u201d<\/p>\n<blockquote><p>\u201cWe are thrilled to join Sony Masterworks and collaborate closely with Mark Cavell and the incredible entrepreneurial companies within the Masterworks family.&#8221;<\/p>\n<p><span style=\"color: #000000\">Jeff Delson, Black Sky Creative<\/span><\/p><\/blockquote>\n<p>Jeff Delson, founder of Black Sky Creative said: \u201cWe are thrilled to join Sony Masterworks and collaborate closely with Mark Cavell and the incredible entrepreneurial companies within the Masterworks family.<\/p>\n<p>&#8220;Together, we are expanding the landscape of live entertainment by pioneering new compelling ways for fans to connect with their favorite IP.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Sky\u2019s recent projects include Stranger Things: The Official Store and AC\/DC Official Dive Bar Takeover at the Power Trip Festival<\/p>\n","protected":false},"author":15,"featured_media":208647,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[132625],"class_list":["post-208645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-picture-netflix"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/208645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=208645"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/208645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/208647"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=208645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=208645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=208645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}