Amuse, a Swedish-based distributor and record label co-founded by ex-Warner Music Group executive Diego Farias, has launched an in-house sync department aimed at developing licensed music for film, television, and advertising.<\/p>\n
The new division will be led by Daniel<\/b> Copleston<\/b>, a veteran of the music industry with previous roles at [PIAS]<\/b>, a family of independent record labels, and independent record label Cooking Vinyl Records<\/b>.<\/p>\n
At [PIAS], Copleston managed sync placements across several platforms, from TV shows and films to video games and advertisements. At Cooking Vinyl, he served as Sync and Licensing Coordinator.<\/p>\n
Sean Staranka<\/b>, Head of Artist Marketing at Amuse, said Copleston is “a fantastic addition to the Amuse team, and we are thrilled to welcome him.<\/p>\n
\u201cThe growth of our licensed catalog shows that people are resonating with these tracks, and our vast access to demographics and streaming data creates great synergies for sync opportunities. Daniel\u2019s experience and eagerness to spearhead our move into sync services will bring great value to Amuse\u2019s roster.\u201d<\/p>\n
\n\u201cThe growth of our licensed catalog shows that people are resonating with these tracks, and our vast access to demographics and streaming data creates great synergies for sync opportunities.”<\/p>\n
Sean Staranka<\/b>, AMUSE<\/span><\/p>\n<\/blockquote>\n
Amuse said the establishment of a sync department is expected to expand opportunities for self-releasing artists to reach new audiences and generate more revenue streams through sync placements.<\/p>\n
<\/div> <\/div> <\/p>\nAmuse, which employs a data-driven approach to music distribution, has been growing its licensed catalog, which now includes over 8,000 <\/b>recordings from more than 300 <\/b>artists. Notable names in its catalog include Yot Club, Emei, Stela Cole, Hotel Ugly, Mind\u2019s Eye, Julie, Vundabar <\/b>and 80purppp.<\/b><\/p>\n
\n\u201cAmuse artists are killing it in streaming. They have a huge untapped opportunity to get sync placements, and I\u2019m really happy that I\u2019m the guy they chose to make that happen.\u201d<\/p>\n
Daniel Copleston, AMUSE<\/span><\/p>\n<\/blockquote>\n
The company now seeks to tap into sync licensing to provide more services to its clients in addition to its existing artist services including funding<\/a> and revenue optimization, artist marketing, and publishing. Amuse\u2019s artists retain control of their masters and future releases.<\/p>\n
<\/div> <\/div> <\/p>\n\u201cWith brands releasing so much more content online today, artists have more sync placement opportunities than ever to help reach new audiences,\u201d said Daniel Copleston.<\/p>\n
\u201cAmuse artists are killing it in streaming. They have a huge untapped opportunity to get sync placements, and I\u2019m really happy that I\u2019m the guy they chose to make that happen.\u201d<\/p>\n