{"id":212710,"date":"2024-10-01T11:31:23","date_gmt":"2024-10-01T10:31:23","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=212710"},"modified":"2024-10-01T11:48:11","modified_gmt":"2024-10-01T10:48:11","slug":"oasis-confirm-they-will-opt-out-of-ticketmasters-dynamic-pricing-for-north-american-tour1","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/oasis-confirm-they-will-opt-out-of-ticketmasters-dynamic-pricing-for-north-american-tour1\/","title":{"rendered":"Oasis confirm they’re not using dynamic pricing for North American tour; suggest Ticketmaster’s tech could not ‘cope’ with the demand for tickets in the UK"},"content":{"rendered":"

Legendary British rock band Oasis has confirmed they will not use Ticketmaster’s dynamic pricing model for their upcoming North American tour dates.<\/p>\n

The decision comes in the wake of technical issues and fan backlash during ticket sales for their UK shows.<\/p>\n

In an official statement<\/a> on X, Oasis<\/b>‘ management explained: “Ticketmaster<\/b>‘s dynamic pricing model will not be applied to the forthcoming sale of tickets to Oasis concerts in North America.\u201d The statement also suggested that Ticketmaster’s tech could not “cope” with the demand for tickets in the UK.<\/p>\n

\u201cIt is widely accepted that dynamic pricing remains a useful tool to combat ticket touting and keep prices for a significant proportion of fans lower than the market rate and thus more affordable. But, when unprecedented ticket demand (where the entire tour could be sold many times over at the moment tickets go on sale) is combined with technology that cannot cope with that demand, it becomes less effective and can lead to an unacceptable experience for fans.\u201d<\/p>\n

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The band recently announced their Oasis Live ’25 world tour, with North American dates set<\/a> for summer 2025. The tour, produced by Live Nation<\/b> and SJM<\/b>, will feature stadium shows in Toronto, Chicago, East Rutherford, Los Angeles, and Mexico City. Special guests Cage The Elephant will join Oasis for all North American performances.<\/p>\n

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“Ticketmaster<\/b>‘s dynamic pricing model will not be applied to the forthcoming sale of tickets to Oasis concerts in North America.\u201d<\/p>\n

Oasis Management<\/span><\/p><\/blockquote>\n

Sources told<\/a> MBW <\/i>that face value ticket prices will range from $79 <\/b>to about $375<\/b>, plus booking fees, comparable<\/a> to other major artist tours in recent months.<\/p>\n

The decision to forgo dynamic pricing follows a controversial UK ticket launch, which saw over 10 million fans<\/b> from 158 countries<\/b> attempting to purchase tickets. The surge in demand led to technical difficulties and frustrated fans. During the UK sale, some tickets reportedly more than doubled in price due to Ticketmaster’s dynamic pricing system, with prices surging from around \u00a3150<\/b> to \u00a3355<\/b>.<\/p>\n

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The ticketing fiasco<\/a> prompted the Competition and Markets Authority (CMA)<\/b> to launch an investigation<\/a> into Ticketmaster’s practices. The CMA plans to examine \u201cwhether the sale of Oasis tickets by Ticketmaster may have breached consumer protection law.\u201d<\/p>\n

Oasis previously distanced<\/a> themselves from the dynamic pricing decision in the UK, saying they leave ticketing and pricing choices to their promoters and management.<\/p>\n

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\u201cWe have made this decision for the North America tour to hopefully avoid a repeat of the issues fans in the UK and Ireland experienced recently.\u201d<\/p>\n

Oasis Management<\/span><\/p><\/blockquote>\n

\u201cWhile prior meetings between promoters, Ticketmaster and the band\u2019s management resulted in a positive ticket sale strategy, which would be a fair experience for fans, including dynamic ticketing to help keep general ticket prices down as well as reduce touting, the execution of the plan failed to meet expectations.<\/p>\n

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\u201cAll parties involved did their utmost to deliver the best possible fan experience, but due to the unprecedented demand this became impossible to achieve,\u201d Oasis (Noel Gallagher, Liam Gallagher, <\/b>and bandmates) said in a statement on September 4.<\/p>\n

For the North American leg, Oasis seems determined to avoid similar issues. Their management said, \u201cWe have made this decision for the North America tour to hopefully avoid a repeat of the issues fans in the UK and Ireland experienced recently.\u201d<\/p>\n

The Oasis Live \u201925 tour marks the band\u2019s return to North American stages after 16 years.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Oasis Live \u201925 tour marks the band\u2019s return to North American stages after 16 years<\/p>\n","protected":false},"author":38,"featured_media":210438,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[489,1898,490],"class_list":["post-212710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-live-nation","tag-oasis","tag-ticketmaster"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/212710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=212710"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/212710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/210438"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=212710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=212710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=212710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}