{"id":214103,"date":"2024-10-16T11:38:09","date_gmt":"2024-10-16T10:38:09","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=214103"},"modified":"2024-10-16T11:42:40","modified_gmt":"2024-10-16T10:42:40","slug":"tiktok-partners-with-south-korean-streaming-service-melon-to-expand-add-to-music-app-feature","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/tiktok-partners-with-south-korean-streaming-service-melon-to-expand-add-to-music-app-feature\/","title":{"rendered":"TikTok partners with South Korean streaming service Melon to expand \u2018Add to Music App\u2019 feature"},"content":{"rendered":"

TikTok<\/a> has partnered with Kakao Entertainment-owned Melon to integrate the South Korean music streaming service to its \u2018Add to Music App\u2019 feature.<\/p>\n

The feature launched in the US and UK almost a year ago<\/a> and expanded to more countries over the past year. The tool allows TikTok users to save songs they discover on the platform directly to their preferred music streaming service, such as Spotify, Amazon Music or Apple Music.<\/p>\n

With Melon now joining the roster of partnered services, \u201cmillions\u201d of Korean music fans can now transfer their TikTok music discoveries to their Melon playlists, TikTok said on Wednesday (October 16).<\/p>\n

<\/div>
<\/div>
<\/div> <\/div> <\/p>\n

The partnership comes as TikTok recently disclosed plans to shift its approach to the music streaming market by focusing more resources towards its \u2018Add To Music App\u2019<\/b> feature and shutting down its TikTok<\/b> Music<\/b> service. On November 28, TikTok Music will shut down in the five regions where it currently operates (Indonesia, Brazil, Australia, Singapore, and Mexico).<\/p>\n

\n

\u201cOur new partnership with Melon means that millions more music fans in Korea will be able to save, share and listen again to music that they fell in love with on TikTok.\u201d<\/p>\n

Michael K\u00fcmmerle<\/b>, TikTok<\/span><\/p>\n<\/blockquote>\n

\u201cSince the launch of Add To Music App, we have seen the TikTok community fully embrace the opportunity to save the songs they discover to the music streaming service of their choice,\u201d said Michael K\u00fcmmerle<\/b>, TikTok\u2019s Global Head of Music Partnership Development.<\/p>\n

\u201cOur new partnership with Melon means that millions more music fans in Korea will be able to save, share and listen again to music that they fell in love with on TikTok.\u201d<\/p>\n

<\/div> <\/div> <\/p>\n

When users encounter a song they like in their TikTok For You Feed, they\u2019ll see an \u2018Add Song\u2019 button next to the track name at the bottom of the video. Upon first use, they can select their preferred music streaming service. The chosen service then becomes the default for future saves, though users can change this preference at any time in their settings.<\/p>\n

Minwoo Han<\/b>, head of the Melon Business Department at Kakao Entertainment Corp<\/b>., said: \u201cWe believe that our partnership with TikTok, which is the leading social media platform for music discovery, will be incredibly popular with our existing users and attract more music fans.\u201d<\/p>\n

\n

\u201cWe believe that our partnership with TikTok, which is the leading social media platform for music discovery, will be incredibly popular with our existing users and attract more music fans.\u201d<\/p>\n

Minwoo Han<\/b>, Kakao Entertainment<\/span><\/p>\n<\/blockquote>\n

\u201cAs a leading music streaming platform, we will continue our efforts to enhance the value of music together with other major partners in each sector.\u201d<\/p>\n

<\/div> <\/div> <\/p>\n

The move aligns with TikTok’s broader ambitions in the music industry. Back in June, MBW<\/em> learned that TikTok is planning to acquire and invest in music rights<\/a>, forming an in-house Music Content Investment Team<\/b> with a global focus. Additionally, TikTok has been actively exploring the field of AI music, with its parent company ByteDance conducting extensive research through its Speech, Audio & Music Intelligence<\/b> (SAMI) team.<\/p>\n

All these moves come as TikTok aims \u201cto become the most influential music platform for the next generation of music enthusiasts to express themselves and connect,\u201d according to a job posting for a Los Angeles-based \u2018Product Manager, Music Copyright\u2019<\/a>, which MBW<\/em> spotted earlier.<\/p>\n","protected":false},"excerpt":{"rendered":"

TikTok recently announced the shutdown of its TikTok Music streaming service, but that’s not the end of its musical ambitions<\/p>\n","protected":false},"author":38,"featured_media":214119,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[131854,3938,130606,132255,132981,132195,132982,5874,130231],"class_list":["post-214103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-add-to-music-app","tag-bytedance","tag-kakao","tag-kakao-entertainment","tag-melon","tag-michael-kummerle","tag-minwoo-han","tag-tiktok","tag-tiktok-music"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/214103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=214103"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/214103\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/214119"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=214103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=214103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=214103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}