The platform said on Tuesday (October 29) that Megan Thee Stallion will engage directly with her fans through community posts, live streams, live chats, and digital \u2018Fan Letters\u2019.<\/p>\n
HYBE noted that the platform also offers exclusive content and e-commerce for artist merchandise, creating what it calls “a dynamic and streamlined space for superfans”.<\/p>\n
Megan Thee Stallion’s arrival on the platform follows the news<\/a> that Weverse is launching a set of new higher-priced membership tiers for users on December 1.<\/p>\n Building on its recent partnership with Universal Music Group<\/a> and a lineup of stars like Ariana Grande, the Kid LAROI<\/strong><\/a>, Conan Gray, and now Megan Thee Stallion, Weverse currently has over 160<\/strong> global artists on its platform. Around 90% of the artists on the platform are signed to labels other than HYBE.<\/p>\n According to the company, 90%<\/strong> of its 10 million<\/strong> active users based outside Korea. Weverse counts users across 245 countries.<\/p>\n Alongside Megan Thee Stallion’s addition to the platform, Weverse has rolled out what it calls a “significant” platform update that introduced personalized features that it says are “tailored to its diverse global audience and each user\u2019s unique preferences”.<\/p>\n The platform will introduce what it calls “advanced translation” features across artist posts, articles, and fan-generated content, which will be automatically translated into their initially chosen language.<\/p>\n Additionally, the new UI\/UX will help fans pin up to four of their favorite artist communities at the top of their home screen, while region-based artist recommendations and local event updates create a “more relevant experience”, the company said on Tuesday (October 29).<\/p>\n Later this year, Weverse Shop will also “optimize” its e-commerce experience by automatically detecting users’ location.<\/p>\n All the new features will be accompanied by a new “deep navy” color scheme, which according to HYBE symbolizes “a fresh change and Weverse\u2019s dedication to become a globally inclusive fan platform”.<\/p>\n \u201cWhile we celebrate the expansion into various genres and a growing international audience, our commitment remains unchanged: continuously optimizing how fans connect with their favorite artists.”<\/p>\n Joon Choi, Weverse<\/span><\/p><\/blockquote>\n Joon Choi, President of Weverse Company, stated: \u201cAs we continue to welcome global artists like Megan Thee Stallion in addition to Ariana Grande and Conan Gray, we are excited to expand our tailored fandom services to solidify our position as the ultimate global superfan platform.\u201d<\/p>\n \u201cWhile we celebrate the expansion into various genres and a growing international audience, our commitment remains unchanged: continuously optimizing how fans connect with their favorite artists.”<\/p>\n This announcement follows the release of Megan Thee Stallion\u2019s new deluxe album, MEGAN: ACT II,<\/em> and her music video for Bigger in Texas<\/em>.<\/p>\n![](\"https:\/\/www.musicbusinessworldwide.com\/files\/2024\/10\/Screenshot-2024-10-29-at-17.55.53-80x73.jpg)
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