{"id":215545,"date":"2024-11-04T21:27:22","date_gmt":"2024-11-04T21:27:22","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=215545"},"modified":"2024-11-04T23:14:18","modified_gmt":"2024-11-04T23:14:18","slug":"sir-lucian-grainge-talks-acquisition-strategy-ai-and-converting-paid-streaming-subscribers-to-superfans","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/sir-lucian-grainge-talks-acquisition-strategy-ai-and-converting-paid-streaming-subscribers-to-superfans\/","title":{"rendered":"Sir Lucian Grainge talks acquisition strategy, AI and converting paid streaming subscribers to superfans on Universal&#8217;s Q3 earnings call"},"content":{"rendered":"\r\n\r\n\r\n\r\nUniversal Music Group published its Q3 financial results on Thursda<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><h3>Sorry, you have hit your monthly limit of MBW+ articles!<\/h3>\r\n\r\n<a href=\"https:\/\/www.musicbusinessworldwide.com\/mbw-plus\/\">Subscribe<\/a> or <a href=\"https:\/\/www.musicbusinessworldwide.com\/login\/\">log in<\/a> to gain unlimited access to all analysis and data on Music Business Worldwide, plus other member benefits.\r\n\r\n<div class=\"mbw-plus__buttons\"><a class=\"buttons__subscribe\" href=\"https:\/\/www.musicbusinessworldwide.com\/mbw-plus\/\">Subscribe<\/a>\r\n<a class=\"buttons__login\" href=\"https:\/\/www.musicbusinessworldwide.com\/login\/\">Login<\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>UMG published its Q3 financial results on October 31. Here&#8217;s what was said on the company&#8217;s Q3 earnings call&#8230;<\/p>\n","protected":false},"author":15,"featured_media":215548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7],"tags":[130318],"class_list":["post-215545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","category-news","tag-mbw-reacts"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/215545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=215545"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/215545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/215548"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=215545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=215545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=215545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}