That amounts to about 10%<\/strong> of the daily content delivered to Deezer.<\/p>\n Deezer CEO Alexis Lanternier<\/strong> also said on Friday the company plans to \u201cexclude\u201d fully AI-generated tracks \u201cfrom algorithmic and editorial recommendation.\u201d<\/p>\n \u201cGenerative AI has the potential to positively impact music creation and consumption, but its use must be guided by responsibility and care in order to safeguard the rights and revenues of artists and songwriters,\u201d Lanternier said.<\/p>\n The company says it set out last year to develop an AI detection tool that \u201csurpass[ed] the ability of available tools.\u201d<\/p>\n \u201cTools that are on the market today can be highly effective as long as they are trained on data sets from a specific generative AI model, but the detection rate drastically decreases as soon as the tool is subjected to a new model or new data,” explained Aurelien Herault<\/strong>, Chief Innovation Officer at Deezer<\/p>\n “We have addressed this challenge and created a tool that is significantly more robust and applicable to multiple models.\u201d<\/p>\n \u201cGenerative AI has the potential to positively impact music creation and consumption, but its use must be guided by responsibility and care in order to safeguard the rights and revenues of artists and songwriters.”<\/p>\n Alexis Lanternier, Deezer<\/span><\/p><\/blockquote>\n Deezer\u2019s new tool, on which the company filed for two patents in December, \u201ccan detect artificially created music from a number of generative models such as Suno<\/strong> and Udio<\/strong>, with the possibility to add on detection capabilities for practically any other similar tool as long as there\u2019s access to relevant data examples.\u201d<\/p>\n Suno and Udio are among the most popular generative music AI tools on the market today.<\/p>\n The companies were sued last year<\/a> by labels owned by the three majors, alleging that the AI companies trained their models on copyrighted music without authorization.<\/p>\n Last week, Suno was also sued<\/a> by German collection society and licensing body GEMA<\/strong>.<\/p>\n Deezer has been among the most aggressive digital service providers (DSPs) when it comes to detecting AI-generated content, \u201cnoise\u201d tracks meant to skim royalty revenue, and other low-quality content.<\/p>\n In 2023, the company launched an \u201cartist-centric\u201d payment model<\/a> with Universal Music Group<\/strong>, designed to reward artists with large followings who are actively sought for by subscribers, and to disincentivize low-quality content. Other music companies, such as Warner Music Group<\/strong><\/a> and indie licensing organization Merlin<\/strong><\/a>, have since signed on to the model in France.<\/p>\n ![](\"https:\/\/www.musicbusinessworldwide.com\/files\/2024\/07\/Screenshot-2024-07-25-at-19.33.29-e1721932464208-80x67.jpg)
<\/figure>
\n