Sony Music Entertainment (SME) India has formed a joint venture with a prominent Indian film production house to launch a record label with the goal of \u201cnurturing emerging talent, fostering creative storytelling, and building connections between artists, audiences, and brands.\u201d<\/p>\n
Tiger Baby Records<\/strong>, as the new label is known, is led by founders Reema Kagti<\/strong>, a director and screenwriter known for her films Talaash<\/em> and Gold<\/em>, along with filmmaker Zoya Akhtar<\/strong>, known for Lust Stories<\/em>, Ghost Stories<\/em>, and Gully Boy<\/em>, and singer\/songwriter Ankur Tewari<\/strong>.<\/p>\n Akhtar and Kaghti founded film production company Tiger Baby <\/strong>in 2015.<\/p>\n One of Tiger Baby Records\u2019 first projects is a partnership with jewelry brand Tanishq<\/strong>, featuring a wedding song composed by Abhishek-Ananya<\/strong> and performed by Poorvi Koutish<\/strong>. The accompanying music video<\/a> was directed by Kagti.<\/p>\n The label also recently released the soundtrack to Superboys of Malegaon<\/em>, a movie based on the life of filmmaker Nasir Shaikh<\/strong>. The soundtrack was composed by Sachin-Jigar<\/strong> with lyrics from screenwriter, poet, and lyricist Javed Akhtar<\/strong>, who is also Zoya Akhtar\u2019s father.<\/p>\n \u201cTiger Baby Records represents a new era of music in India, where compelling storytelling and groundbreaking collaborations take center stage.”<\/p>\n Vinit Thakkar, SME India<\/span><\/p><\/blockquote>\n \u201cTiger Baby Records represents a new era of music in India, where compelling storytelling and groundbreaking collaborations take center stage,\u201d SME India Managing Director Vinit Thakkar<\/strong> said in a statement on Thursday (March 27).<\/p>\n \u201cWe are thrilled to be part of this journey, pushing boundaries and bringing fresh, authentic voices to the forefront of the industry and are excited to partner with Zoya, Reema, and Ankur, who have an exceptional track record in music and creative storytelling.\u201d<\/p>\n Zoya Akhtar added: \u201cMusic has always been a vital part of our storytelling, and with Tiger Baby Records, we want the music to be the main story. Partnering with Sony Music India allows us to bring our vision to life and provide a platform for indie, homegrown talent to shine.\u201d<\/p>\n \u201cThis partnership marks an exciting new chapter for us at Tiger Baby,\u201d Reema Kagti said.<\/p>\n \u201cWith Tiger Baby Records, we aim to delve into the diverse soundscapes of the subcontinent and represent them globally. By collaborating with brands and upcoming artists, we hope to have this music reach a large audience.\u201d<\/p>\n \u201cWith Tiger Baby Records, we aim to delve into the diverse soundscapes of the subcontinent and represent them globally.”<\/p>\n Reema Kagti, Tiger Baby Records<\/span><\/p><\/blockquote>\n Ankur Tewari, the Music Supervisor at Tiger Baby Films, added: \u201cTiger Baby Records is all about fostering an environment where creativity thrives. I\u2019m thrilled to be a part of this journey where we get to build a legacy with artists who are using the power of their voice to express freely.\u201d<\/p>\n Tiger Baby Records is also set to launch what it dubs the \u201cCity Sessions\u201d Initiative, in collaboration with Mumbai\u2019s Island City Studios<\/strong>. The program aims to provide a space for artists to collaborate and experiment in \u201ca dynamic, unfiltered environment,\u201d according to a press release on Thursday.<\/p>\n \u201cCity Sessions will offer singer-songwriters the opportunity to refine their craft, collaborate with established artists in the studio, and connect with wider audiences,\u201d Tiger Baby Records said.<\/p>\n The JV with Tiger Baby is the latest in a series of moves made by Sony Music in India\u2019s rapidly growing music industry.<\/p>\n Among those moves was a 2022 JV<\/a> between Sony Music and Sony Pictures<\/strong> to form Sony Entertainment Talent Ventures India<\/strong> (SETVI), focused on \u201cventures for media talent in India.\u201d<\/p>\n In 2023, Sony Music Publishing<\/strong> struck a global deal<\/a> with India\u2019s Big Bang Music<\/strong>, under which SMP administers and promotes Big Bang\u2019s music globally.<\/p>\n The same year, SMP struck a deal<\/a> with Tips Music<\/strong>, a rightsholder with more than 30,000 tracks<\/strong> including soundtracks to various popular Bollywood movies of the 1990s and 2000s. SMP renewed and expanded<\/a> that deal earlier this year.<\/p>\n Last year, SME India formed a partnership<\/a> with Mumbai-based film and web series production company Maddock Films<\/strong> to produce music projects including soundtracks and indie pop singles.<\/p>\n Meanwhile, Sony Music Group\u2019s artist services company AWAL<\/strong> expanded into India<\/a> in 2023 with the acquisition of digital music platform OKListen<\/strong>. Earlier this month, AWAL named<\/a> Amazon<\/strong> alumnus Aniket Parpillewar<\/strong> its new Head for India and South Asia.<\/p>\n