The Fund will be used to acquire music catalogs and IP.<\/p>\n
Pophouse said it has already deployed about 30% of the fund via partnerships with artists such as American rock band KISS<\/strong><\/a>, pop singer Cyndi Lauper<\/strong><\/a>, and Swedish electronic dance music artists Avicii<\/strong><\/a> and Swedish House Mafia<\/strong><\/a>.<\/p>\n The firm said it is pursuing additional partnerships with “some of the world’s most recognizable and influential names in the global music industry.\u201d<\/p>\n Pophouse, founded by ABBA’s Bj\u00f6rn Ulvaeus<\/strong> and EQT founder Conni Jonsson<\/strong>, is led by CEO Per Sundin <\/strong>and chaired by Lennart Blecher<\/strong>, EQT\u2019s Head of Real Assets.<\/p>\n Per Sundin<\/strong>, a former Managing Director of Universal Music Sweden and President of Universal Music Nordic Region, is described by Pophouse as “the first label executive to partner with Spotify” and signed Avicii when he was still an unknown artist.<\/p>\n Meanwhile, Pophouse said today that Lennart Blecher’s<\/strong> “experience and strategic insight will be invaluable as Pophouse enters a new phase marked by this successful fundraise”.<\/p>\n Pophouse said it employs what it describes as an “artist-centric” approach to investing by targeting three essential rights in music investment: publishing rights, recording rights, and NIL (name, image, and likeness) rights.<\/p>\n Beyond passive catalog ownership, Pophouse says it focuses on creating value for its artists and investors through the application of acquired IPs. Pophouse launched immersive experiences such as ABBA Voyage<\/i><\/b><\/a>, <\/i>a concert featuring digital avatars of the Swedish pop group, and The <\/i>Avicii Experience<\/i><\/b>, <\/i>a tribute to the late Swedish DJ.<\/p>\n \u201cWe are reshaping the entertainment industry by applying an active, value-add approach that unlocks future generations for fandom.\u201d<\/p>\n Conni Jonsson, Pophouse<\/b><\/span><\/p><\/blockquote>\n The capital raise comes as investors increasingly see music rights as attractive investments.<\/p>\n Pophouse said it “has defied the challenging environment for private capital raises and attracted a diverse and prestigious global investor base”.<\/p>\n According to Pophouse, this includes “leading pension funds, endowments, high-net-worth individuals, family offices, and sovereign wealth funds, all drawn to Pophouse\u2019s unique, value add artist-focused investment strategy”.<\/p>\n \u201cFacing unprecedented disruption caused by streaming and technology, music intellectual property presents a differentiated, lifetime opportunity for investors,\u201d said Pophouse Co-Founder Conni Jonsson<\/b>. \u201cWe are reshaping the entertainment industry by applying an active, value-add approach that unlocks future generations for fandom.\u201d<\/p>\n \u201cBy investing across publishing, recording, and brand rights, Pophouse has created a uniquely attractive prospect not only for investors but also for artists, empowering them to explore and amplify their legacy to new generations of fans.”<\/p>\n Johan Lagerl\u00f6f, Pophouse<\/span><\/p><\/blockquote>\n Johan Lagerl\u00f6f, Managing Partner at Pophouse, added: \u201cBy investing across publishing, recording, and brand rights, Pophouse has created a uniquely attractive prospect not only for investors but also for artists, empowering them to explore and amplify their legacy to new generations of fans.<\/p>\n “We would like to thank our investors for the trust they have placed in our world-class investment and creative teams, and we look forward to the exciting journey ahead as we continue to partner with more of the world\u2019s preeminent artists.\u201d<\/p>\n \u201cRaising over \u20ac1.2bn for our debut fundraising is an extraordinary milestone that firmly establishes Pophouse as a global leader in music investment.”<\/p>\n Natalia Fontecha, Pophouse<\/span><\/p><\/blockquote>\n Natalia Fontecha, Partner and Head of Capital Raising & Investor Relations, said: \u201cRaising over \u20ac1.2bn for our debut fundraising is an extraordinary milestone that firmly establishes Pophouse as a global leader in music investment.<\/p>\n “I couldn\u2019t be prouder of our team\u2019s dedication and diligence, and I extend our heartfelt gratitude to our investors for their trust and partnership.<\/p>\n “As we look ahead, we are committed to driving innovation and breaking creative and technological boundaries, redefining the entertainment landscape in this transformative era for music while delivering attractive uncorrelated returns for our investors.\u201d<\/p>\n The\u00a0ABBA<\/b>\u00a0Voyage<\/b><\/a>\u00a0concert series, launched in May 2022, showcases digital versions of the iconic Swedish pop group performing seven nights a week in their custom-built 3,000-seat ABBA Arena located in East London.<\/p>\n In 2023, Aniara Ltd.<\/b>, the UK-based holding company for ABBA Voyage, <\/i>reported<\/a> a pre-tax profit of GBP \u00a36.07 million<\/b> ($7.5 million), up from \u00a32.99 million in 2022. Turnover for 2023 rose 6.7% YoY <\/b>to \u00a3103.67 million <\/b>($129 million).<\/p>\n ABBA Voyage attracted over\u00a01 million<\/b>\u00a0visitors,\u00a020%\u00a0<\/b>of whom had traveled from outside of the UK, in its first year. The concert experience was created with\u00a0Agnetha F\u00e4ltskog, Bj\u00f6rn Ulvaeus, Benny Andersson<\/b>\u00a0and\u00a0Anni-Frid Lyngstad<\/b>, directed by\u00a0Baillie Walsh<\/b>, and produced by\u00a0Svana Gisla\u00a0<\/b>and\u00a0Ludvig Andersson<\/b>.<\/p>\n Last year, Pophouse acquired<\/a>\u00a0the song catalog, plus name, image and likeness rights of legendary rock band\u00a0KISS<\/b>. KISS also\u00a0partnered<\/a>\u00a0with the Swedish company on an avatar concert featuring digital versions of themselves, similar to ABBA Voyage.<\/p>\n","protected":false},"excerpt":{"rendered":" Pophouse said it has already deployed about 30% of the fund<\/p>\n","protected":false},"author":38,"featured_media":227765,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[129643,130458,5486,133911,133912,133913,317,129804,131409],"class_list":["post-227768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-abba","tag-abba-voyage","tag-bjorn-ulvaeus","tag-conni-jonsson","tag-johan-lagerlof","tag-natalia-fontecha","tag-per-sundin","tag-pophouse","tag-pophouse-entertainment"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/227768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=227768"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/227768\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/227765"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=227768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=227768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=227768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![](\"https:\/\/www.musicbusinessworldwide.com\/files\/2025\/03\/Screenshot-2025-03-31-at-10.39.55-80x80.jpg)
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