Epidemic\u2019s adjusted EBITDA, meanwhile, soared 150% YoY<\/strong><\/span> to SEK 147 million<\/strong> ($13.9 million<\/strong>), while unadjusted EBITDA increased 24-fold to SEK 107 million<\/strong> ($10.13 million<\/strong>).<\/p>\n \u201cSince 2009, Epidemic Sound has grown from an ambitious idea into a global powerhouse, the leading soundtracking platform, with a mission to soundtrack the world,\u201d CEO Oscar H\u00f6glund<\/strong> wrote in the intro the annual report.<\/p>\n According to Epidemic Sound’s annual report, the company boasts more than 50,000 music tracks and 200,000 \u201cHollywood-grade\u201d sound effects, a library boosted by its recent acquisition of Soundly<\/strong>, which H\u00f6glund described as \u201cone of the best sound effects companies in the world.\u201d<\/p>\n That acquisition means \u201cour customers now benefit from a selection of over 250,000 quality tracks and sound effects,\u201d H\u00f6glund said, adding Epidemic plans to continue M&A activity \u201cto make high impact \u2018tuck-in\u2019 investments that will accelerate our strategy.\u201d<\/p>\n Launched in 2009, Epidemic Sound pays its artists a flat fee for every track created \u2013 what one might call a \u201cwork for hire\u201d model.<\/p>\n In 2024, Epidemic Sound paid artists a fixed fee of USD $1,500<\/strong> to $8,000<\/strong> per track, though it recently announced that the bottom end of that range is rising to $1,775<\/strong>.<\/p>\n This business model gives Epidemic the ability to claim that it is \u201cthe only company in this space that fully owns its music, with 100% affiliate-free tracks and sounds\u2026 Content creators of any size can easily add music and sound to their videos across all platforms \u2013\u00a0 without worrying about copyright claims, hidden fees, or takedowns.\u201d<\/p>\n No doubt aware that its flat-fee model for artists has previously raised eyebrows<\/a> in the music industry, the company stresses the various ways in which it has expanded the share of the revenue pie going to artists over the years.<\/p>\n In 2015, when it began distributing its music to YouTube<\/strong> and music streaming services, Epidemic implemented a 50-50 split<\/strong> with artists on royalties from music streamers.<\/p>\n And since 2021, Epidemic has been handing out a \u201cSoundtrack Bonus\u201d to artists, proportional to the popularity of their tracks on the company\u2019s platform. For 2024, the total bonus pool was $2.9 million<\/strong>, up from $2.5 million the year before.<\/p>\n \u201cEpidemic Sound also gives artists the freedom to work under non-exclusive agreements and to be able to work on multiple projects simultaneously,\u201d the company noted in the annual report.<\/p>\n The company also notes the rising popularity of its music, reporting that videos soundtracked with its music now receives 3 billion views on YouTube and TikTok per day, with YouTube alone accounting for 2.3 billion views per day.<\/p>\n That\u2019s up from 2.5 billion YouTube\/TikTok views<\/a> a year earlier.<\/p>\n H\u00f6glund highlighted some of those successes in this year\u2019s report, including the Victor Lundberg<\/strong> and Gamma Skies<\/strong> track Seasons of Love<\/em>, which garnered over 30 million views<\/strong> after it appeared in the YouTube series I\u2019m Turning Into A Vampire<\/em> from My Story Animated<\/strong> (MSA<\/strong>).<\/p>\n “We will continue to use M&A to make high impact ‘tuck-in’ investments that will accelerate our strategy.”<\/p>\n Oscar H\u00f6glund, Epidemic Sound<\/span><\/p><\/blockquote>\n He also highlighted the company\u2019s growing roster of partnerships with notable musicians, including guitarist Johnny Marr<\/strong><\/a> of The Smiths<\/strong>, techno DJ Richie Hawtin<\/strong>, and the Grammy-nominated Jordin Sparks<\/strong>.<\/p>\n \u201cThese partnerships not only enrich our music catalog but also offer unique mentorship opportunities for emerging artistic talent and provide creators with an ever more rich and diverse choice of music to inspire them,\u201d H\u00f6glund wrote.<\/p>\n
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