{"id":229837,"date":"2025-04-24T20:24:00","date_gmt":"2025-04-24T19:24:00","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=229837"},"modified":"2025-04-24T20:32:36","modified_gmt":"2025-04-24T19:32:36","slug":"hybe-teams-up-with-spanish-language-tv-giant-telemundo-on-first-of-its-kind-competition-to-form-a-regional-mexican-group","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/hybe-teams-up-with-spanish-language-tv-giant-telemundo-on-first-of-its-kind-competition-to-form-a-regional-mexican-group\/","title":{"rendered":"HYBE teams up with Spanish-language TV giant Telemundo on ‘first-of-its-kind’ competition and reality show to form a Regional Mexican group"},"content":{"rendered":"

HYBE Latin America, is teaming up with Spanish-language television network Telemundo to launch Pase a la Fama.<\/i><\/b><\/p>\n

Pase a la Fama<\/i><\/b> is described as a first-of-its-kind music competition series focused on creating the next great Regional Mexican band.<\/strong><\/p>\n

According to HYBE, while “hundreds of artists auditioned” for the show, only 55 will be selected to join a “rigorous artistic camp”.<\/p>\n

At the end of the series, the show’s panel of judges will choose the members of the winning group, who will win $100,000<\/strong> and a recording contract with HYBE Latin America.<\/p>\n

The reality series premieres on Sunday, June 8.\u00a0 Pase a la Fama<\/em> will also be available on the Telemundo app and stream next day on Peacock.<\/p>\n

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The show features original music created exclusively by Latin music star Edgar Barrera<\/strong><\/a> \u2014 winner of 21 Latin Grammys, one Grammy, and, according to HYBE, “the mind behind hits” for Karol G, Maluma, Bad Bunny, and Grupo Frontera.<\/p>\n

The theme song was also written and produced by Barrera.<\/p>\n

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The panel of judges includes three prominent figures in regional Mexican music: singer and actress Ana B\u00e1rbara; <\/strong>Mexican-American singer-songwriter Adriel Favela; <\/strong>and Horacio Palencia, a songwriter with over 6.4 billion streams and 50 BMI Awards.<\/p>\n

Pase a la Fama<\/em> will also feature collaborations with other “popular musical stars”, which will be announced soon.<\/p>\n

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HYBE, the Korea-headquartered powerhouse behind BTS, SEVENTEEN and other global stars, expanded into the Latin Music market in 2023 via the acquisition<\/a> of Exile Music<\/b>, an affiliate label of Spanish-language entertainment studio Exile Content<\/b>.<\/p>\n

This isn’t the first time the company has launched a talent competition<\/a> framed around a reality TV series outside of its home market of South Korea. One of its most successful efforts so far resulted in the launch of girl group KATSEYE<\/strong> in the US last year through HYBE’s partnership with Universal Music Group<\/a>\u2018s\u00a0Geffen Records<\/strong>.<\/p>\n

On a recent earnings call, HYBE’s leadership team pointed to KATSEYE\u2019s US success as validation of its K-pop system in Western markets.<\/p>\n

According to HYBE CEO Jason Jaesang Lee, KATSEYE \u201chad the best year in 2024 with their debut album SIS,<\/em>\u201d with their title track\u00a0Touch<\/em>\u00a0appearing on the Billboard Bubbling Under Hot 100 for two weeks and the Global Song Chart for 13 consecutive weeks.<\/p>\n

\u201cThe group has received so much attention and affection from listeners and music critics worldwide. The success of\u00a0KATSEYE<\/strong>\u00a0demonstrate[s] that the K-pop system can work in the U.S.,\u201d Lee stated.<\/p>\n

HYBE also recently teamed up with<\/a> Grammy Award winner Ryan Tedder to search for and create a new boy group. The venture aims to establish a \u201cnew standard for artist development\u201d by combining HYBE\u2019s K-pop training infrastructure with Tedder\u2019s expertise in hit-making and artist development, according to an announcement in February.<\/p>\n

In Mexico, HYBE says that its “groundbreaking reality series format” will bring together aspiring musicians “from all walks of life in a high-stakes journey filled with raw talent, bold reshuffles, thrilling concerts, and emotional eliminations”.<\/span><\/p>\n

Pase a la Fama<\/em> is produced by Exile Content Studio for Telemundo, under the executive production of Francisco ‘Cisco’ Su\u00e1rez, EVP, Primetime Unscripted and Specials with Macarena Moreno as Executive Producer for Telemundo, and HYBE Latin America, under the executive production of Juan Arenas and JH Kah.<\/p>\n

Executive producers for Exile Content Studio are Myrna Perez, Jan Suter and Arturo Sampson.<\/p>\n

\u201cWe are proud to partner with HYBE Latin America on a multi-faceted journey to showcase the importance of music to Latin audiences throughout the US.\u201d<\/p>\n

Javier Pons, Telemundo Studios<\/span><\/p><\/blockquote>\n

\u201cWe are proud to partner with HYBE Latin America on a multi-faceted journey to showcase the importance of music to Latin audiences throughout the US,\u201d said Javier Pons, Chief Content Officer and Head of Telemundo Studios.<\/p>\n

\u201cWith Pase a la Fama, music fans will witness first-hand the energy, identity and dreams of this new generation of talented musicians looking to \u2018make-it\u2019 in today\u2019s highly competitive music industry.\u201d<\/p>\n

\u201cFrom the roots of our artists to the global reach of our vision, this series shows what\u2019s possible when talent and opportunity collide.\u201d<\/p>\n

Isaac Lee, HYBE Latin America<\/span><\/p><\/blockquote>\n

\u201cPase a la Fama is a love letter to the power of music and the creative process behind building something unforgettable,\u201d added Isaac Lee, Chairman, HYBE Latin America.<\/p>\n

\u201cFrom the roots of our artists to the global reach of our vision, this series shows what\u2019s possible when talent and opportunity collide.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Members of the winning group will win $100,000 and a recording contract with HYBE Latin America<\/p>\n","protected":false},"author":15,"featured_media":229839,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[129816],"class_list":["post-229837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-hybe"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/229837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=229837"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/229837\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/229839"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=229837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=229837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=229837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}