{"id":230693,"date":"2025-05-06T15:03:25","date_gmt":"2025-05-06T14:03:25","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=230693"},"modified":"2025-05-06T15:57:11","modified_gmt":"2025-05-06T14:57:11","slug":"create-acquires-again-swooping-for-indie-electronic-label-monstercat-and-pledging-additional-50m-investment-over-next-two-years","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/create-acquires-again-swooping-for-indie-electronic-label-monstercat-and-pledging-additional-50m-investment-over-next-two-years\/","title":{"rendered":"Create Music Group acquires again, swooping for indie electronic label Monstercat"},"content":{"rendered":"<p>Create Music Group has acquired again.<\/p>\n<p class=\"p1\">The company,\u00a0which was\u00a0valued at <strong>$1 billion\u00a0<\/strong>following a<strong> $165-million<\/strong> investment round <a href=\"https:\/\/www.musicbusinessworldwide.com\/create-music-group-at-1-billion-valuation-raises-165-million\/\" target=\"_blank\" rel=\"noopener\">last year<\/a>, has swooped for independent electronic music label <strong>Monstercat<\/strong>.<\/p>\n<p>As part of the deal, Create said it has committed to investing an additional $50 million over the next two years in artist development, advances, and platform support across Monstercat\u2019s roster, \u201cto accelerate both new signings and long-term career growth\u201d.<\/p>\n<p>Financial terms beyond the $50 million investment commitment weren\u2019t disclosed.<\/p>\n<p><span style=\"font-weight: 400;\">Monstercat has staff based in Vancouver, Toronto and Los Angeles.<\/span><\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__tweeny hidden-xs hidden-ms hidden-sm\" data-loaded=\"no\" data-sizes=\"992 1200 1440\" data-name=\"628x90 Sponsor banner #5 (992+1200+1440)\" data-params=\"dfp_sponsor5_628\" id=\"dfp_sponsor5_628\"><\/div>      <div class=\"mb-advert mb-advert__banner mb-advert__banner--inline hidden-xs hidden-sm hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"480\" data-name=\"468x60 Sponsor banner #5 (480)\" data-params=\"dfp_sponsor5_468\" id=\"dfp_sponsor5_468\"><\/div>      <div class=\"mb-advert mb-advert__mobile mb-advert__mobile--inline hidden-ms hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"320 768\" data-name=\"300x50 Sponsor banner #5 (320+768)\" data-params=\"dfp_sponsor5_300\" id=\"dfp_sponsor5_300\"><\/div>      <\/div>      <\/p>\n<p class=\"p1\">According to the official announcement, Monstercat will continue to operate as an independent entity under its current leadership team, which includes <b>Daniel<\/b> <b>Turcotte<\/b>, who will continue as Monstercat&#8217;s President; Vice President <b>Orri Sachar<\/b>; and Finance Director <b>Rob<\/b> <b>Hill<\/b>.<\/p>\n<p class=\"p1\">The label&#8217;s founders, <b>Mike Darlington<\/b> and<b> Ari Paunonen<\/b>, will remain in advisory roles.<\/p>\n<blockquote><p>\u201cMonstercat is everything an independent label should strive to be \u2014 exclusive, globally trusted and capable of breaking artists and songs at the highest levels.\u201d<\/p>\n<p><span style=\"color: #000000;\">Jonathan Strauss, Create Music Group\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u201cMonstercat is everything an independent label should strive to be \u2014 exclusive, globally trusted and capable of breaking artists and songs at the highest levels,\u201d said <\/span><b>Jonathan Strauss<\/b><span style=\"font-weight: 400;\">, Co-Founder and CEO of Create Music Group. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cMike, Ari, Daniel, Orri, and the entire Monstercat team have built a culture and community at a scale rarely achieved in the music industry. We are excited to support their mission.&#8221;<\/span><\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #1\" data-params=\"dfp_spu1\" id=\"dfp_spu1\"><\/div>      <\/div>      <\/p>\n<p class=\"p1\">The acquisition marks Create Music\u2019s latest acqusition, coming less than a month after it <a href=\"https:\/\/www.musicbusinessworldwide.com\/create-music-group-acquires-the-late-horst-weidenmullers-k7-music\/\" target=\"_blank\" rel=\"noopener\">bought<\/a> Berlin-headquartered independent music company <b>!K7<\/b>.<\/p>\n<p>In March, Create acquired the catalog of electronic music producer and DJ Deadmau5, along with that of his label Mau5trap, <a href=\"https:\/\/www.musicbusinessworldwide.com\/create-music-group-acquires-deadmau5-and-mau5trap-records-catalogs-in-55m-deal\/\" target=\"_blank\" rel=\"noopener\">in a deal<\/a> valued at over\u00a0<strong>$55 million.<\/strong><\/p>\n<p class=\"p1\">Create Music also\u00a0<a href=\"https:\/\/www.musicbusinessworldwide.com\/1bn-valued-create-music-group-acquires-catalog-from-pack-records-as-companies-form-new-jv\/\" target=\"_blank\" rel=\"noopener\">announced<\/a>\u00a0a strategic catalog acquisition and joint venture with\u00a0<b>Pack Records<\/b>\u00a0of New York and New Orleans in February.<\/p>\n<p class=\"p1\">In November, the company\u00a0<a href=\"https:\/\/www.musicbusinessworldwide.com\/after-raising-165m-at-a-1bn-valuation-create-music-group-acquires-uk-based-label-ostereo\/\" target=\"_blank\" rel=\"noopener\">acquired<\/a>\u00a0Manchester, UK-based record label and music publisher\u00a0<b>Ostereo<\/b>, and in December, it\u00a0<a href=\"https:\/\/www.musicbusinessworldwide.com\/1bn-valued-create-music-group-acquires-50-stake-in-uk-label-and-publisher-enhanced\/\" target=\"_blank\" rel=\"noopener\">scooped up<\/a>\u00a0a\u00a0<b>50%<\/b>\u00a0stake in London-headquartered label and publisher\u00a0<b>Enhanced<\/b>.<\/p>\n<p class=\"p1\">These strategic moves follow Create Music&#8217;s <b>$165 million<\/b> <a href=\"https:\/\/www.musicbusinessworldwide.com\/create-music-group-at-1-billion-valuation-raises-165-million\/\" target=\"_blank\" rel=\"noopener\">investment round<\/a> in June last year that valued the company at<b> $1 billion<\/b>.<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #2\" data-params=\"dfp_spu2\" id=\"dfp_spu2\"><\/div>      <\/div>      <\/p>\n<p class=\"p1\">Create&#8217;s latest purchase, Monstercat, is an independent electronic record label founded in 2011 in Waterloo, Canada.<\/p>\n<p class=\"p1\">The deal, according to Create Music, gives it access to over <strong>8,000<\/strong> recordings from artists including <b>Kaskade, Alan Walker, Vicetone, Punctual, WHIPPED CREAM, DJ DIESEL (AKA Shaquille O\u2019Neal)<\/b>, and <b>Koven<\/b>.<\/p>\n<p class=\"p1\">The announcement about the deal states that Monstercat has paid over<b> $60 million<\/b> to artists since its founding and claims to have placed over <b>150<\/b> songs in video games in 2024 alone through partnerships with <b>Rocket League, Beat Saber, Fortnite, Roblox<\/b>, and more.<\/p>\n<p class=\"p1\">The company operates three genre-focused imprints: <b>Uncaged<\/b> for bass music, <b>Instinct<\/b> for melodic content, and<b> Silk<\/b> for progressive and deep house. Silk was launched via Monstercat\u2019s 2021 <a href=\"https:\/\/www.musicbusinessworldwide.com\/monstercat-acquires-silk-music-and-forms-new-monstercat-silk-brand\/\" target=\"_blank\" rel=\"noopener\">acquisition<\/a> of <strong>Silk<\/strong> <strong>Music<\/strong>.<\/p>\n<p class=\"p1\">With a digital audience of over <b>13 million<\/b> followers including a YouTube following of<b> 9 million <\/b>subscribers, Monstercat maintains a presence at major electronic music events including <b>Tomorrowland<\/b>, <b>Rampage Open Air<\/b>, <b>Amsterdam Dance Event<\/b>, and <b>Miami Music Week<\/b>.<\/p>\n<p class=\"p1\">Following the acquisition, Create Music says it also plans to invest in expanding <b>Monstercat Gold<\/b>, the label\u2019s subscription-based sync licensing service for content creators.<\/p>\n<blockquote><p>\u201cWe\u2019re aligned in our vision of how a modern music company can create value for artists, and together we\u2019ll be able to build something much bigger than either of us could do alone.\u201d<\/p>\n<p><span style=\"color: #000000;\">daniel Turcotte\u00a0<\/span><\/p><\/blockquote>\n<p class=\"p1\">Turcotte said: \u201cOur mission has always been to build sustainable, long-term careers for exceptional artists. Create gives us the reach and support to do that at a larger scale, without changing what makes Monstercat special.<\/p>\n<p class=\"p1\">&#8220;We\u2019re still artist-first \u2014 only now with more tools to serve them.\u201d<\/p>\n<p><span style=\"font-weight: 400;\">Added<\/span><span style=\"font-weight: 400;\"> Turcotte: <\/span><span style=\"font-weight: 400;\">\u201cCreate Music Group shares the values we were looking for in a partner: a commitment to build, a respect for our brand, and a willingness to take risks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u201cWe\u2019re aligned in our vision of how a modern music company can create value for artists, and together we\u2019ll be able to build something much bigger than either of us could do alone.\u201d<\/span><\/p>\n<blockquote><p>\u201cThis partnership gives us the flexibility to offer more creative pathways for our artists.&#8221;<\/p>\n<p><span style=\"color: #000000;\">Orri Sachar, Monstercat\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Orri Sachar, VP of Monstercat, added: \u201cThis partnership gives us the flexibility to offer more creative pathways for our artists.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWhether you&#8217;re releasing your first track or scaling an established brand, we now have the infrastructure to help artists succeed at every level.\u201d<\/span><\/p>\n<blockquote><p>\u201cMonstercat brings a team and brand we deeply respect.&#8221;<\/p>\n<p><span style=\"color: #000000;\"><b>Eric Nguyen<\/b>, Create Music Group<\/span><\/p><\/blockquote>\n<p class=\"p1\">Eric Nguyen, SVP of Global Corporate Development &amp; M&amp;A at Create Music, added: \u201cMonstercat brings a team and brand we deeply respect. We\u2019re excited to help scale what they\u2019ve already built.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Create plans to invest additional $50m over the next two years in artist development, artist advances, and platform support across Monstercat\u2019s roster<\/p>\n","protected":false},"author":38,"featured_media":230787,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[134094,5103,134101,133374,4688],"class_list":["post-230693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-create-music","tag-create-music-group","tag-daniel-turcotte","tag-eric-nguyen","tag-monstercat"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/230693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=230693"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/230693\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/230787"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=230693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=230693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=230693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}