\u201cA dreamy version of Katy Perry<\/b>\u2019s Double Rainbow,<\/i> for example, could help listeners drift off to sleep, while an Imagine Dragons<\/b> track might help them tackle a to-do list,\u201d Apple<\/strong> and UMG explained.<\/p>\n The service is now available exclusively to Apple Music subscribers.<\/p>\n Sound Therapy divides its offerings into three categories targeting focus, relaxation, and sleep. The focus category employs gamma waves and white noise, which can filter out distractions. For relaxation, songs incorporate theta waves, while the sleep category utilizes delta auditory beats and “pink noise,” sounds kin to rain and wind.<\/p>\n Rachel Newman<\/b>, <\/b>Apple Music<\/span><\/p>\n<\/blockquote>\n Sound Therapy features extended, instrumental, and reimagined versions of popular tracks from artists like Imagine<\/b> Dragons<\/b>, Katy<\/b> Perry<\/b>, Kacey<\/b> Musgraves<\/b>, Ludovico<\/b> Einaudi<\/b>, AURORA<\/b>, Jhen\u00e9<\/b> Aiko<\/b>, Chelsea<\/b> Cutler<\/b>, and Jeremy<\/b> Zucker<\/b>.<\/p>\n It stems from Sollos<\/b>, a music-wellness venture incubated<\/a> within UMG that brings together producers, scientists, and audio engineers.<\/p>\n \u201cEvery day, people around the world make Apple Music part of their daily routine, and we\u2019ve seen incredible engagement around our personalized mood playlists and the new Apple Music Chill <\/b>radio station,\u201d said Rachel Newman<\/b>, <\/b>Apple Music\u2019s co-head.<\/p>\n \u201cNow, with Sound Therapy, we\u2019re proud to work alongside UMG and Sollos to bring a new listening experience to Apple Music \u2014 one that\u2019s grounded in artistry, shaped by innovation, and designed to support wellness.\u201d<\/p>\n The initiative comes amid growing consumer interest in digital wellness tools, including in wellness music. According to data<\/a> from the non-profit Global Wellness Institute<\/b>, the global wellness market grew to $5.6 trillion<\/b> in 2022, and is expected to hit $8.5 trillion<\/b> by 2027.<\/p>\n \u201cFor years, elevating music\u2019s role in health and wellbeing has been a strategic priority for UMG, linked to a potentially significant commercial opportunity, as well as something that our Chairman and CEO, Sir Lucian,\u00a0and the entire management team, are passionate about,\u201d\u00a0said\u00a0Michael Nash, UMG\u2019s EVP & Chief Digital Officer.<\/p>\n “Given Apple\u2019s leadership at the intersection of health and technology, the launch of Sound Therapy represents an important validation of our innovative, science-led Sollos initiative. We look forward to working closely with the team at Apple to expand the ways that music can be harnessed to improve the wellness benefits for its users.\u201d<\/p>\n Michael Nash<\/b>, Universal Music Group<\/span><\/p>\n<\/blockquote>\n Apple Music and UMG emphasized that while Sound Therapy is designed to support overall wellbeing, it “is not intended to treat any medical condition.\u201d<\/p>\n For Apple, Sound Therapy marks another step in its wider health strategy. The tech giant has expanded its wellness offerings through Apple Watch<\/b>, HealthKit<\/b>, and Apple<\/b> Fitness+<\/b>.<\/p>\n For UMG, the partnership comes amid its increasing focus on wellness services. Earlier this year, the music company partnered<\/a> with the non-profit Music Health Alliance <\/b>(MHA) to launch the Music Industry Mental Health Fund <\/b>to provide \u201ccomprehensive, high-quality outpatient mental health resources\u201d for music industry professionals across the US.<\/p>\n In December 2024, UMG partnered<\/a> with Realize Music, Inc.<\/b> to bring tracks to the\u00a0Realize Music: Sing<\/i>\u00a0app. The same month, UMG teamed up<\/a> with Cardiff-based Rescape<\/b> Innovation<\/b> to explore a new virtual reality (VR) treatment for anxiety that incorporates personalized music.<\/p>\n In September 2024, UMG\u2019s Indian arm launched<\/a> a wellness music label called Vedam Records<\/b> in partnership with three-time Grammy winner Ricky<\/b> Kej<\/b>. Also last year, MBW <\/i>unearthed a patent application from UMG intended for the wellness space.<\/p>\n The application, titled, \u2018Generating tonally compatible, synchronized neural beats for digital audio files<\/i>\u2018 describes what UMG calls \u201cnew and innovative systems and methods for generating and adding neural beats to existing audio tracks\u201d.<\/p>\n In 2021, UMG\u00a0struck<\/a>\u00a0a partnership with $34 million<\/b>-backed MedRhythms <\/b>for its music to be used to treat neurologic injury. In 2022, Universal became the\u00a0exclusive launch partner<\/a>\u00a0for an AI-driven music app called Vera that provided access to UMG\u2019s music catalog for people with dementia.<\/p>\n Then in 2023, the company launched music-wellness app Sollos, which, according to the company, uses \u201ccognitive science and proprietary audio technology to support focus, relaxation, and sleep.\u201d<\/p>\n\n
![](\"https:\/\/www.musicbusinessworldwide.com\/files\/2025\/05\/Screenshot-2025-05-13-at-16.01.29-80x90.jpg)
<\/figure>“With Sound Therapy, we\u2019re proud to work alongside UMG and Sollos to bring a new listening experience to Apple Music.”<\/p>\n\n
![](\"https:\/\/www.musicbusinessworldwide.com\/files\/2023\/02\/Michael-Nash-headshot-80x107.jpg)
<\/figure>“The launch of Sound Therapy represents an important validation of our innovative, science-led Sollos initiative.”<\/p>\n