{"id":232010,"date":"2025-05-21T10:32:12","date_gmt":"2025-05-21T09:32:12","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=232010"},"modified":"2025-05-21T10:32:12","modified_gmt":"2025-05-21T09:32:12","slug":"warner-music-brazil-brings-back-voice-of-samba-legend-cleber-augusto-through-ai","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/warner-music-brazil-brings-back-voice-of-samba-legend-cleber-augusto-through-ai\/","title":{"rendered":"Warner Music Brazil brings back voice of samba legend Cleber Augusto through AI"},"content":{"rendered":"<p>Brazilian singer, composer and guitarist Cleber Augusto lost his voice to throat cancer 21 years ago, but thanks to AI, he\u2019s got a new album out.<\/p>\n<p><strong>Warner Music Brazil<\/strong> released the deluxe edition of Augusto\u2019s album <em>Minhas Andan\u00e7as<\/em> on Wednesday (May 21), a feat that wouldn\u2019t have been possible without the aid of generative AI.<\/p>\n<p><span style=\"font-weight: 400;\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__tweeny hidden-xs hidden-ms hidden-sm\" data-loaded=\"no\" data-sizes=\"992 1200 1440\" data-name=\"628x90 Sponsor banner #5 (992+1200+1440)\" data-params=\"dfp_sponsor5_628\" id=\"dfp_sponsor5_628\"><\/div>      <div class=\"mb-advert mb-advert__banner mb-advert__banner--inline hidden-xs hidden-sm hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"480\" data-name=\"468x60 Sponsor banner #5 (480)\" data-params=\"dfp_sponsor5_468\" id=\"dfp_sponsor5_468\"><\/div>      <div class=\"mb-advert mb-advert__mobile mb-advert__mobile--inline hidden-ms hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"320 768\" data-name=\"300x50 Sponsor banner #5 (320+768)\" data-params=\"dfp_sponsor5_300\" id=\"dfp_sponsor5_300\"><\/div>      <\/div>      <\/span><\/p>\n<p>To make it happen, the label collaborated with a number of samba artists, including <strong>Alexandre Marmita<\/strong>, a singer, composer, cavaquinho player and member of the famous Samba do Trabalhador \u2013 a samba circle that takes place every Monday at the Renascen\u00e7a club in Rio de Janeiro.<\/p>\n<p>Marmita was chosen to be a \u201cvoice donor\u201d for the album, chosen for the similarity of the tone of his voice to Augusto\u2019s, and for his familiarity with Augusto\u2019s work. Producers <strong>Alessandro Cardozo<\/strong> and <strong>Tony Vieira<\/strong> used AI tools to combine recordings of Augusto\u2019s voice with Marmita\u2019s vocals to create the new album.<\/p>\n<p><span style=\"font-weight: 400;\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #1\" data-params=\"dfp_spu1\" id=\"dfp_spu1\"><\/div>      <\/div>      <\/span><\/p>\n<p>The result was <em>Minhas Andan\u00e7as<\/em>, which was released last month, ahead of this week\u2019s unveiling of the deluxe edition. Along with re-recordings of classic tracks, the album features four previously unreleased tracks, including <em>Im\u00e3<\/em>, which was composed more than 20 years ago and rescued from one of Augusto\u2019s old tapes.<\/p>\n<p>\u201cThe voice is the soul of music, and AI allowed me to maintain the essence of my interpretation, even with technology.\u00a0 The end result is amazing,\u201d Augusto said in a statement.<\/p>\n<p>\u201cThe emotion and message of the songs remain intact, and that is what really matters. I thank Warner Music and everyone involved who made this project possible.\u201d<\/p>\n<blockquote><p>\u201cThe voice is the soul of music, and AI allowed me to maintain the essence of my interpretation&#8230; The end result is amazing.&#8221;<\/p>\n<p><span style=\"color: #000000;\">Cleber Augusto<\/span><\/p><\/blockquote>\n<p>According to an <a href=\"https:\/\/billboard.com.br\/com-ajuda-de-ia-cleber-augusto-lanca-album-com-musica-inedita\/\" target=\"_blank\" rel=\"noopener\">article<\/a> earlier this year at the Brazilian edition of <em>Billboard<\/em>, the project was Tony Vieira\u2019s brainchild. Vieira serves A&amp;R Manager at Warner Music Brazil.<\/p>\n<p>&#8220;Technology, when used with respect and purpose, can be a great ally of art,\u201d Vieira said.<\/p>\n<p>\u201cThis project does not replace Cleber&#8217;s genius, but it allows his voice and his story to live on.\u00a0 It is a way to celebrate his legacy and show the world the importance of his work.&#8221;<\/p>\n<p><span style=\"font-weight: 400;\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #2\" data-params=\"dfp_spu2\" id=\"dfp_spu2\"><\/div>      <\/div>      <\/span><\/p>\n<p>Marmita added: &#8220;It was an immense honor to participate in this project and lend my voice to help technology bring back the singing of a master like Cleber. He is a reference for me and for many samba singers. Knowing that my tone served as the basis for this recreation is something that moves me deeply.&#8221;<\/p>\n<p>Along with Marmita, the album features the talents of a number of samba artists, including <strong>Diogo Nogueira<\/strong>, <strong>Ferrugem<\/strong>, <strong>Marvvila<\/strong>, <strong>Menos \u00e9 Mais<\/strong>, <strong>Mumuzinho<\/strong>, <strong>Pretinho da Serrinha<\/strong>, <strong>Roberta S\u00e1<\/strong>, <strong>Seu Jorge<\/strong>, <strong>Sorriso Maroto<\/strong>, <strong>Ti\u00ea<\/strong>, <strong>Xande de Pilares<\/strong>, <strong>Yan<\/strong>, and <strong>Zeca Pagodinho<\/strong>.<\/p>\n<p>This isn\u2019t the first time that AI has been used to overcome a disability that prevented a prominent artist from continuing their career.<\/p>\n<blockquote><p>&#8220;This project does not replace Cleber&#8217;s genius, but it allows his voice and his story to live on.&#8221;<\/p>\n<p><span style=\"color: #000000;\">Tony Vieira, Warner Music Brazil<\/span><\/p><\/blockquote>\n<p>Last year, <strong>Warner Music Nashville<\/strong> <a href=\"https:\/\/www.musicbusinessworldwide.com\/randy-travis-returns-with-new-song-thanks-to-warners-ai-experiment\/\" target=\"_blank\" rel=\"noopener\">released<\/a> <em>Where That Came From<\/em>, the first track in over a decade from country star <strong>Randy Travis<\/strong>, who has suffered from limited speech since suffering a stroke.<\/p>\n<p>In other instances, AI has been able to recreate music that would otherwise have been lost to history.<\/p>\n<p>In the fall of 2023, <strong>The Beatles<\/strong> <a href=\"https:\/\/www.musicbusinessworldwide.com\/beatles-song-now-and-then-to-be-released-november-2\/\" target=\"_blank\" rel=\"noopener\">released<\/a> <em>Now and Then<\/em>, a track that the late <strong>John Lennon<\/strong> recorded onto a boombox in 1978. That track was not of high enough quality to release, but the producers used AI to isolate Lennon\u2019s vocal line, making it possible to create a new version of the track.<\/p>\n<p><em>Now and Then<\/em> gave The Beatles a musical charts record in the UK. It was the band\u2019s first number one hit in 54 years \u2013 the longest gap between number-one hits by any musical act.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Augusto lost his voice following throat cancer surgery more than two decades ago<\/p>\n","protected":false},"author":46,"featured_media":232012,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[5835,134204,134205,129729],"class_list":["post-232010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-cleber-augusto","tag-tony-vieira","tag-warner-music-brazil"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/232010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=232010"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/232010\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/232012"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=232010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=232010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=232010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}