{"id":233020,"date":"2025-06-04T16:46:49","date_gmt":"2025-06-04T15:46:49","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=233020"},"modified":"2025-06-04T16:47:36","modified_gmt":"2025-06-04T15:47:36","slug":"primary-wave-strikes-music-rights-deal-with-the-cars","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/primary-wave-strikes-music-rights-deal-with-the-cars\/","title":{"rendered":"Primary Wave strikes music rights deal with the Cars"},"content":{"rendered":"<p>Primary Wave Music has struck up a new partnership with Grammy-nominated band the Cars.<\/p>\n<p>The company said that the terms of the deal will see it acquire the band\u2019s artist royalties. The deal comes less than a year after Primary Wave <a href=\"https:\/\/www.musicbusinessworldwide.com\/primary-wave-strikes-multi-million-dollar-publishing-deal-with-estate-of-the-cars-frontman-ric-ocasek\/\" target=\"_blank\" rel=\"noopener\">struck<\/a> a \u201cmulti-million-dollar\u201d partnership with the estate of Ric Ocasek on his music publishing catalog, including all songs from his time with the Cars.,<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__tweeny hidden-xs hidden-ms hidden-sm\" data-loaded=\"no\" data-sizes=\"992 1200 1440\" data-name=\"628x90 Sponsor banner #5 (992+1200+1440)\" data-params=\"dfp_sponsor5_628\" id=\"dfp_sponsor5_628\"><\/div>      <div class=\"mb-advert mb-advert__banner mb-advert__banner--inline hidden-xs hidden-sm hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"480\" data-name=\"468x60 Sponsor banner #5 (480)\" data-params=\"dfp_sponsor5_468\" id=\"dfp_sponsor5_468\"><\/div>      <div class=\"mb-advert mb-advert__mobile mb-advert__mobile--inline hidden-ms hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"320 768\" data-name=\"300x50 Sponsor banner #5 (320+768)\" data-params=\"dfp_sponsor5_300\" id=\"dfp_sponsor5_300\"><\/div>      <\/div>      <\/p>\n<p>Included in the latest deal with the Cars are some of the band&#8217;s biggest hits, such as <em>Just What I Needed<\/em>, <em>You Might Think, <\/em>\u00a0<em>My Best Friend\u2019s Girl,<\/em> <em>Drive<\/em>, and others.<\/p>\n<p>Released in 1984, <em>Drive<\/em> was the band\u2019s highest charting single, hitting No.3 on the Billboard Hot 100 upon release.<\/p>\n<p>The song topped the Adult Contemporary chart and was nominated for a Grammy in the \u201cBest Pop Performance by a Duo or Group with Vocal\u201d category.<\/p>\n<p>Several other hits from the Cars\u2019 catalog are included in the deal, like <em>My Best Friend\u2019s Girl,<\/em> <em>You Might Think,<\/em> and <em>Just What I Needed<\/em>.<\/p>\n<p class=\"p2\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #1\" data-params=\"dfp_spu1\" id=\"dfp_spu1\"><\/div>      <\/div>      <\/p>\n<p>Released in 1978, <em>Just What I Needed<\/em> was the first single from Cars&#8217; debut album, and the most successful single from the self-titled release.<\/p>\n<p>\u201cTogether with last year\u2019s partnership for Ric Ocasek\u2019s publishing, Primary Wave is uniquely positioned to preserve and honor the legacy of The Cars,\u201d said Samantha Rhulen, SVP of Business and Legal Affairs at Primary Wave.<\/p>\n<blockquote><p>\u201cTheir music has left a lasting imprint on culture and continues to inspire fans and musicians around the world. It\u2019s a privilege to be entrusted with this partnership.\u201d<\/p>\n<p><span style=\"color: #000000;\">Samantha Rhulen, Primary Wave<\/span><\/p><\/blockquote>\n<p>Added Rhulen: \u201cTheir music has left a lasting imprint on culture and continues to inspire fans and musicians around the world.<\/p>\n<p>&#8220;It\u2019s a privilege to be entrusted with this partnership.\u201d<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #2\" data-params=\"dfp_spu2\" id=\"dfp_spu2\"><\/div>      <\/div>      <\/p>\n<p>The Cars formed in Boston, Massachusetts, in 1976.<\/p>\n<p>Fronted by singer, songwriter, and rhythm guitarist Ric Ocasek, bassist and vocalist Benjamin Orr, lead guitarist Elliot Easton, keyboardist Greg Hawkes, and drummer David Robinson.<\/p>\n<p>The band was inducted into the Rock and Roll Hall of Fame in 2018.<\/p>\n<hr \/>\n<p>This marks Primary Wave&#8217;s latest deal, following the company&#8217;s <a href=\"https:\/\/www.musicbusinessworldwide.com\/primary-wave-acquires-stake-in-notorious-b-i-g-catalog-in-deal-valuing-estate-at-200m\/\" target=\"_blank\" rel=\"noopener\">acquisition<\/a> of a stake in the Biggie Smalls catalog in March, which was reported to have valued the artist&#8217;s estate at $200 million.<\/p>\n<p class=\"p1\">Primary Wave&#8217;s portfolio also includes rights to works by <b><a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/primary-wave-buys-chunk-bob-marleys-catalogue-50m-deal\/\" target=\"_blank\" rel=\"noopener\">Bob Marley<\/a>,\u00a0<a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/primary-wave-buys-whitney-houston-hits-as-part-of-deal-with-songwriters-shannon-rubicam-and-george-merrill\/\" target=\"_blank\" rel=\"noopener\">Whitney Houston<\/a>,\u00a0<a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/primary-wave-buys-majority-stake-in-stevie-nicks-publishing-catalog-for-around-80m\/\" target=\"_blank\" rel=\"noopener\">Stevie Nicks<\/a>,\u00a0<\/b>and<a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/primary-wave-buys-stake-in-luther-vandross-catalog-as-part-of-40m-deal-report\/\" target=\"_blank\" rel=\"noopener\"><b>\u00a0Luther Vandross<\/b><\/a>.<\/p>\n<p class=\"p1\">The company&#8217;s other recent moves include <a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/primary-wave-music-strikes-publishing-admin-deal-with-grammy-winner-jimmy-webb\/\" target=\"_blank\" rel=\"noopener\">signing<\/a>\u00a0a marketing and publishing administration deal with Grammy-winning songwriter and performer\u00a0<b>Jimmy Webb<\/b>, along with deals with the estate of country and folk singer-songwriter\u00a0<a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/primary-wave-music-strikes-music-rights-deal-with-estate-of-country-and-folk-singer-songwriter-jerry-jeff-walker\/\" target=\"_blank\" rel=\"noopener\"><b>Jerry Jeff Walker<\/b><\/a>, Grammy-winning violinist<a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/primary-wave-strikes-music-rights-deal-with-virtuoso-violinist-itzhak-perlman\/\" target=\"_blank\" rel=\"noopener\"><strong>\u00a0Itzhak Perlman<\/strong><\/a>, and\u00a0<i>Feels So Good\u00a0<\/i>composer\u00a0<a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/primary-wave-acquires-publishing-and-other-rights-to-entire-catalog-of-feels-so-good-composer-chuck-mangione\/\" target=\"_blank\" rel=\"noopener\"><strong>Chuck Mangione<\/strong><\/a>.<\/p>\n<p>Primary Wave has also recently acquired the catalog of\u00a0<strong><a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/primary-wave-acquires-catalog-of-extremes-nuno-bettencourt\/\" target=\"_blank\" rel=\"noopener\">Nuno Bettencourt<\/a><\/strong>\u00a0of 90s rock band\u00a0<strong>Extreme<\/strong>; inked a\u00a0<a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/spin-doctors-tap-primary-wave-music-for-publishing-and-royalties12\/\" target=\"_blank\" rel=\"noopener\">publishing partnership<\/a>\u00a0with alt-rock band\u00a0<strong>The Spin Doctors<\/strong>; and signed a\u00a0<a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/primary-wave-strikes-multi-million-dollar-music-rights-deal-with-neil-finn-of-rock-band-crowded-house1\/\" target=\"_blank\" rel=\"noopener\">music rights deal<\/a>\u00a0with\u00a0<strong>Neil Finn<\/strong>\u00a0of\u00a0<strong>Crowded House<\/strong>.<\/p>\n<p>The company also\u00a0<a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/primary-wave-strikes-deal-with-village-people-for-publishing-recorded-music-name-and-likeness-rights\/\" target=\"_blank\" rel=\"noopener\">struck a deal<\/a>\u00a0for the recorded, publishing, brand and name and likeness rights of\u00a0<strong>The Village People<\/strong>\u00a0of\u00a0<em>YMCA<\/em>\u00a0fame; a\u00a0<a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/primary-wave-strikes-multi-million-dollar-catalog-deal-with-estate-of-iconic-songwriter-p-f-sloan\/\" target=\"_blank\" rel=\"noopener\">catalog deal<\/a>\u00a0with the estate of songwriter and musician\u00a0<strong>P.F. Sloan<\/strong>; and\u00a0<a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/neil-sedaka-sells-stake-in-catalog-to-primary-wave-music\/\" target=\"_blank\" rel=\"noopener\">a stake in the catalog<\/a>\u00a0of singer\/songwriter\u00a0<strong>Neil Sedaka<\/strong>.<\/p>\n<p>Primary Wave\u2019s acquisition spree has been powered by\u00a0<a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/primary-wave-strikes-2-billion-deal-with-financial-giant-brookfield-to-acquire-music-copyrights\/\" target=\"_blank\" rel=\"noopener\">a\u00a0<strong>$2 billion<\/strong>\u00a0partnership<\/a>\u00a0with\u00a0<strong>Brookfield Asset Management<\/strong>\u00a0in 2022, which saw the firm take a minority stake in the New York-headquartered music publisher founded and led by\u00a0<strong><a class=\"link-relationship\" title=\"People &gt; Larry Mestel [57 articles]\" href=\"https:\/\/www.musicbusinessworldwide.com\/people\/larry-mestel\/\">Larry Mestel<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deal comes less than a year after Primary Wave struck a &#8216;multi-million-dollar&#8217; partnership with the estate of The Cars&#8217; Ric Ocasek<\/p>\n","protected":false},"author":15,"featured_media":233021,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[233],"class_list":["post-233020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-primary-wave"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/233020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=233020"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/233020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/233021"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=233020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=233020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=233020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}