B2B music distributor FUGA has partnered with fan app Single to enable FUGA\u2019s artist and label clients to deliver music and merch directly to their Shopify storefronts.<\/p>\n
FUGA, owned by Downtown Music<\/strong>, announced the new integration on Thursday (June 5), calling it the company\u2019s \u201cfirst step\u201d into direct-to-consumer e-commerce.<\/p>\n \u201cTraditionally, artist and label teams have had to manage their D2C sales, streaming, and digital distribution through separate platforms, leading to friction and missed opportunities,” FUGA said in a statement.<\/p>\n The integration with Shopify, via Single, means artists and labels will have \u201ca starting point to grow their DSP presence and direct-to-fan business in one place.\u201d<\/p>\n Ottawa, Canada-headquartered e-commerce platform Shopify invested in<\/a> Nashville-headquartered Single in 2022, resulting in the fan app launching a number of e-commerce-related features, such as token-gated sales and the ability to mint NFTs.<\/p>\n Through the new partnership, artists and labels with FUGA will be able to place their music in their Shopify storefront alongside merch and access to listening parties and exclusive communities. Sales made through the storefronts will be reported to US, UK and Australian charts.<\/p>\n “Artists thrive when they have multiple ways to build deeper relationships with their fans across multiple channels.\u201d<\/p>\n Tommy Stalknecht, Single<\/span><\/p><\/blockquote>\n “Our partnership with FUGA isn\u2019t just about sales – it\u2019s about transforming distribution into a direct fan connection,” said Tommy Stalknecht<\/strong>, Co-founder and CEO at Single.<\/p>\n “No other platform gives artists and labels this level of control, turning every release into an opportunity to engage fans, capture first-party data, and drive direct revenue. Artists thrive when they have multiple ways to build deeper relationships with their fans across multiple channels.\u201d<\/p>\n \u201cArtists today need full-scale business solutions. The music industry is becoming more complex, with evolving revenue streams and growing demands for direct fan relationships,\u201d FUGA President Christiaan Kr\u00f6ner<\/strong> said.<\/p>\n \u201cWe understand these challenges and always try to remain ahead of the curve in addressing them. By integrating Single\u2019s powerful direct-to-fan app into our platform, we\u2019re providing artists with the tools they need to monetize content, engage fans, and optimize revenue \u2013 everything they need, all in one place.\u201d<\/p>\n “By integrating Single\u2019s powerful direct-to-fan app into our platform, we\u2019re providing artists with the tools they need to monetize content, engage fans, and optimize revenue.”<\/p>\n Christiaan Kr\u00f6ner, FUGA<\/span><\/p><\/blockquote>\n Over the past year, Amsterdam-headquartered FUGA has been busy signing distribution and marketing deals with labels, including with L.A.-based indie Mind Of A Genius Records<\/strong><\/a>, Paris-based Record Makers<\/strong><\/a>, Belgium\u2019s Potion Records<\/strong><\/a>, and UK labels<\/a> One House<\/strong>, Critical Music<\/strong> and Berry\u2019s Room<\/strong>.<\/p>\n The company has also expanded its global footprint, moving into the Asia-Pacific region through partnerships with labels<\/a> in Indonesia, India and the Philippines, as well as into the Australia\/New Zealand market through a partnership<\/a> with Australia-born UNIFIED Music Group<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":" This is B2B music distributor FUGA’s first foray into direct-to-consumer e-commerce<\/p>\n","protected":false},"author":46,"featured_media":233246,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[134253,131554,1522,130188,134252,128725],"class_list":["post-233036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-christiaan-kroner","tag-e-commerce","tag-fuga","tag-shopify","tag-single","tag-tommy-stalknecht"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/233036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=233036"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/233036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/233246"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=233036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=233036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=233036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}