{"id":233728,"date":"2025-06-11T14:03:00","date_gmt":"2025-06-11T13:03:00","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=233728"},"modified":"2025-06-11T14:03:00","modified_gmt":"2025-06-11T13:03:00","slug":"on-taylor-swift-cats-and-the-portfolio-effect","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/on-taylor-swift-cats-and-the-portfolio-effect\/","title":{"rendered":"On&#8230; Taylor Swift, Cats, and the portfolio effect"},"content":{"rendered":"MBW Reacts is a series of analytical commentaries from\u00a0Music Business Worldwide\u00a0written in respons<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><h3>Sorry, you have hit your monthly limit of MBW+ articles!<\/h3>\r\n\r\n<a href=\"https:\/\/www.musicbusinessworldwide.com\/mbw-plus\/\">Subscribe<\/a> or <a href=\"https:\/\/www.musicbusinessworldwide.com\/login\/\">log in<\/a> to gain unlimited access to all analysis and data on Music Business Worldwide, plus other member benefits.\r\n\r\n<div class=\"mbw-plus__buttons\"><a class=\"buttons__subscribe\" href=\"https:\/\/www.musicbusinessworldwide.com\/mbw-plus\/\">Subscribe<\/a>\r\n<a class=\"buttons__login\" href=\"https:\/\/www.musicbusinessworldwide.com\/login\/\">Login<\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>This article originally appeared in Tim Ingham\u2019s latest MBW+ Review email, issued exclusively to MBW+ subscribers.<\/p>\n","protected":false},"author":3,"featured_media":233731,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[130318,5383],"class_list":["post-233728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","tag-mbw-reacts","tag-tim-ingham"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/233728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=233728"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/233728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/233731"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=233728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=233728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=233728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}