{"id":234098,"date":"2025-06-17T13:15:46","date_gmt":"2025-06-17T12:15:46","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=234098"},"modified":"2025-06-18T13:53:52","modified_gmt":"2025-06-18T12:53:52","slug":"headphone-maker-beyerdynamic-sold-to-chinas-cosonic-for-139m","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/headphone-maker-beyerdynamic-sold-to-chinas-cosonic-for-139m\/","title":{"rendered":"Headphone maker Beyerdynamic sold to China&#8217;s Cosonic for $139m"},"content":{"rendered":"<p class=\"p1\">German headphone maker Beyerdynamic has been sold to Shenzhen-based audio component manufacturer Cosonic Intelligent Technologies for \u20ac122 million ($139 million).<\/p>\n<p class=\"p1\">The deal marks the Shenzhen-listed company\u2019s entry into premium consumer audio after years as an original equipment manufacturer for global electronic brands like <b>Philips<\/b>, <b>JBL<\/b>, <b>Beats<\/b>, and <b>Huawei<\/b>.<\/p>\n<p class=\"p1\">The transaction values <b>Beyerdynamic<\/b> at roughly 14 times its 2024 net profit, according to a <a href=\"https:\/\/gearspace.com\/board\/pro-audio-news\/1448985-heilbronn-shenzhen-beyerdynamic-s-century-long-legacy-change-hands.html#post17471715\" target=\"_blank\" rel=\"noopener\">press release<\/a>.<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__tweeny hidden-xs hidden-ms hidden-sm\" data-loaded=\"no\" data-sizes=\"992 1200 1440\" data-name=\"628x90 Sponsor banner #5 (992+1200+1440)\" data-params=\"dfp_sponsor5_628\" id=\"dfp_sponsor5_628\"><\/div>      <div class=\"mb-advert mb-advert__banner mb-advert__banner--inline hidden-xs hidden-sm hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"480\" data-name=\"468x60 Sponsor banner #5 (480)\" data-params=\"dfp_sponsor5_468\" id=\"dfp_sponsor5_468\"><\/div>      <div class=\"mb-advert mb-advert__mobile mb-advert__mobile--inline hidden-ms hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"320 768\" data-name=\"300x50 Sponsor banner #5 (320+768)\" data-params=\"dfp_sponsor5_300\" id=\"dfp_sponsor5_300\"><\/div>      <\/div>      <\/p>\n<p class=\"p1\">Formed in 2013, <b>Cosonic<\/b> is listed on the Shenzhen Stock Exchange with a market capitalization value of <b>RMB 6.36 billion<\/b> ($887 million). In 2024, its net profit attributable to shareholders <a href=\"https:\/\/www.szse.cn\/disclosure\/listed\/bulletinDetail\/index.html?655ef463-53d6-425d-a0e4-f2ac3a7b0d96\" target=\"_blank\" rel=\"noopener\">plummeted<\/a> <span style=\"color: #ff0000;\"><b>69% YoY<\/b><\/span> to <b>RMB 41.3 million<\/b> ($5.7 million at the average exchange rate for 2024) from<b> RMB 132.6 million<\/b> ($18.7 million)<\/p>\n<p class=\"p1\">The Chinese company\u2019s revenue, however, rose<span style=\"color: #008000;\"><b> 3.8% YoY <\/b><\/span>to <b>RMB 2.5 billion<\/b> ($348m) in 2024 from <b>RMB 2.4 billion<\/b> ($339m).<\/p>\n<p class=\"p1\">Beyerdynamic, founded in 1924 in Heilbronn, Germany, has remained family-controlled throughout its 101-year history. The company manufactures professional-grade headphones and microphones used in recording studios and broadcast facilities worldwide.<\/p>\n<blockquote>\n<p class=\"p1\">\u201cAfter the completion of this transaction, the company can use [Beyerdynamic\u2019s] mature online and offline sales system to&#8230; enhance the company&#8217;s risk resistance to the uncertainty of international trade policies.&#8221;<\/p>\n<p><span style=\"color: #000000;\">Cosonic Intelligent Technologies<\/span><\/p><\/blockquote>\n<p class=\"p1\">Cosonic acquired Beyerdynamic in cash from shareholders including<b> Carol Shirley Beyer, Carina-Gloria M\u00fchling, Kaja M\u00fchling, Daniela Gruidl, Dennis Gruidl, Samantha Carina Edwards, <\/b>and<b> David Edwards, <\/b>according to a Shenzhen Stock Exchange <a href=\"https:\/\/www.szse.cn\/disclosure\/listed\/bulletinDetail\/index.html?bcb40510-5e50-4a78-ad86-c77002b4dce8\" target=\"_blank\" rel=\"noopener\">filing<\/a> on June 6.<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #1\" data-params=\"dfp_spu1\" id=\"dfp_spu1\"><\/div>      <\/div>      <\/p>\n<p class=\"p1\">The transaction includes Beyerdynamic&#8217;s subsidiaries in the US, China, and India. Cosonic noted that Beyerdynamic has more than <b>100<\/b> business partners globally covering major markets such as Europe, China and the US. Additionally, Beyerdynamic conducts sales through platforms like<b> Amazon, China\u2019s <\/b><a href=\"https:\/\/JD.com\"><b>JD.com<\/b><\/a><b>, Alibaba\u2019s Tmall <\/b>and <b>Douyin<\/b> (TikTok\u2019s Chinese counterpart).<\/p>\n<p class=\"p1\">Cosonic also views the acquisition as a means to enhance its resilience against the uncertainties of international trade policies and potential trade hurdles.<\/p>\n<p class=\"p1\">Cosonic said: \u201cAfter the completion of this transaction, the company can use [Beyerdynamic\u2019s] mature online and offline sales system to expand into the European and American markets, further improve its global market layout, and at the same time enhance the company&#8217;s risk resistance to the uncertainty of international trade policies.\u201d<\/p>\n<blockquote>\n<p class=\"p1\">&#8220;after the completion of this transaction, it will help the company to broaden its product and technology layout&#8230; and enhance the company&#8217;s sustainable operating capabilities and global market competitiveness.\u201d<\/p>\n<p><span style=\"color: #000000;\">Cosonic Intelligent Technologies<\/span><\/p><\/blockquote>\n<p class=\"p1\">In a separate press release, the Chinese company said it is confident that the deal will close quickly due to \u201cthe lack of antitrust or national security hurdles in Germany or the US.\u201d<\/p>\n<p class=\"p1\">Added Cosonic: \u201cIn summary, after the completion of this transaction, it will help the company to broaden its product and technology layout, build diversified market channel capabilities, accelerate the process of globalization, and enhance the company&#8217;s sustainable operating capabilities and global market competitiveness.\u201d<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #2\" data-params=\"dfp_spu2\" id=\"dfp_spu2\"><\/div>      <\/div>      <\/p>\n<p class=\"p1\">The transaction marks the latest in the premium headphones market after <b>Samsung Electronics <\/b>subsidiary <b>Harman International <\/b><a href=\"https:\/\/www.musicbusinessworldwide.com\/samsungs-harman-expands-audio-empire-with-350m-masimo-deal\/\" target=\"_blank\" rel=\"noopener\">announced<\/a> last month that it has agreed to acquire the<b> Sound United<\/b> consumer audio business of US health technology and consumer electronics firm <b>Masimo Corporation<\/b> for <b>$350 million <\/b>in cash.<\/p>\n<p class=\"p1\">Harman\u2019s portfolio of brands in the audio industry include\u00a0<b>AKG<\/b>,\u00a0<b>Bang &amp; Olufsen<\/b>,\u00a0<b>Harman Kardon<\/b>,\u00a0<b>Infinity Audio<\/b>\u00a0and\u00a0<b>JBL<\/b>. Harman was\u00a0<a href=\"https:\/\/news.samsung.com\/global\/samsung-electronics-completes-acquisition-of-harman\">acquired<\/a>\u00a0by Samsung Electronics for\u00a0<a href=\"https:\/\/news.samsung.com\/global\/samsung-electronics-to-acquire-harman-accelerating-growth-in-automotive-and-connected-technologies\">$8 billion<\/a> in March 2017. In 2023, Harman <a href=\"https:\/\/www.musicbusinessworldwide.com\/harman-acquires-roon-audio-platform1\/\" target=\"_blank\" rel=\"noopener\">purchased<\/a> Roon, a music management, discovery, and streaming platform.<\/p>\n<p class=\"p1\">In 2023, <b>Sony Interactive Entertainment<\/b> <a href=\"https:\/\/sonyinteractive.com\/en\/press-releases\/2023\/sony-interactive-entertainment-to-acquire-audeze\/\" target=\"_blank\" rel=\"noopener\">bought<\/a> <b>Audeze<\/b>, which manufactures headphones for gaming.<\/p>\n<p class=\"p1\">Meanwhile, <b>Bose<\/b> in November 2024 <a href=\"https:\/\/www.bose.com\/pressroom\/bose-acquires-mcintosh-group-announcement?srsltid=AfmBOooUq9WjZC-cXPGQUks-ks-WA2xzZ2PXaYnG-9H51o58-I7ZAjf5\" target=\"_blank\" rel=\"noopener\">acquired<\/a><b> McIntosh Group<\/b>, the parent company of high-performance and luxury audio brands that include <b>McIntosh<\/b> and <b>Sonus<\/b> faber. McIntosh produces amplifiers, speakers, turntables and other audio products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cosonic says the deal will help it enhance its resilience against the uncertainties of potential trade hurdles.<\/p>\n","protected":false},"author":38,"featured_media":234100,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-234098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/234098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=234098"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/234098\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/234100"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=234098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=234098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=234098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}