French-language music consumption on Spotify has jumped 192% since 2019, driven by audiences far beyond traditional Francophone markets.<\/p>\n
That\u2019s according to Spotify<\/b>\u2019s latest Francophone Report<\/b> for June 2025, which revealed that more than 123 million<\/b> users consumed French content in 2024, including over 100 million<\/b> listeners based outside France, Quebec, Belgium, and other historically French-speaking regions.<\/p>\n
Monthly listening of French-language music now totals more than 64 million <\/b>hours worldwide, according to the report.<\/p>\n
Spotify first published<\/a> its Francophone Report in October 2024. At the time, the streaming giant said streams of French-language tracks increased by 94%<\/b> from 2019 to July 2024.<\/p>\n Gustav Gyllenhammar<\/b>, Vice President Markets and Subscriptions at Spotify, said: \u201cWe\u2019re seeing listenership for Francophone content explode in markets across Asia, Africa and Latin America, a phenomenal proof point for Spotify\u2019s ability to help artists and creators find their audience, no matter where they are.\u201d<\/p>\n The 192% increase came even as Spotify has faced increasing competition from Apple Music, Amazon Music, <\/b>and YouTube Musi<\/b>c.<\/p>\n \u201cWe\u2019re seeing listenership for Francophone content explode in markets across Asia, Africa and Latin America, a phenomenal proof point for Spotify\u2019s ability to help artists and creators find their audience, no matter where they are.\u201d<\/p>\n Gustav Gyllenhammar<\/b>, Spotify<\/span><\/p>\n<\/blockquote>\n The report also revealed that playlist additions of Francophone titles increased 26%<\/b> between 2023 and 2024 alone, with the growth rate averaging 25%<\/b> annually since 2020.<\/p>\n Peak listening occurs at 5 pm local time across markets, while November 29 marked the highest single-day consumption of French content outside France in 2024.<\/p>\n The growth in Francophone content consumption was led by artists including Belgian singer and rapper Stromae<\/b>, Congolese singer GIMS<\/b>, Canadian singer-songwriter Patrick<\/b> Watson<\/b>, Algerian singer and rapper Soolking<\/b>, French-Malian singer-songwriter Aya<\/b> Nakamura<\/b>, and French artists Jul, Indila, Tayc, Gazo, <\/b>and PNL<\/b>.<\/p>\n Watson\u2019s Je te laisserai des mots <\/i>remains<\/a> the most-listened to Francophone title on Spotify globally, accumulating over 6.6 million <\/b>streams in 2024.<\/p>\n African Francophone artists are also gaining recognition, with acts like Magic System<\/b>, Vieux<\/b> Farka<\/b> Tour\u00e9<\/b>, Amadou<\/b> &<\/b> Mariam<\/b>, Sidiki<\/b> Diabat\u00e9<\/b> and Jeune<\/b> Lion<\/b> finding new audiences.<\/p>\n The report also showed Quebec representing a significant driver of French content export, with 49% <\/b>of the province’s Spotify users regularly consuming French-language media.<\/p>\n In addition to music, Spotify has also seen growth in French podcasts and audiobooks consumption. French-language podcast listening has surged 1,888%<\/b> since 2019, with non-French speakers averaging more than four hours monthly of French audio content.<\/p>\n “It\u2019s incredible to see the power of our platform connecting over 100 million<\/b> fans globally with Francophone content. This is more than just a musical trend, it\u2019s a testament to our ability to deliver creativity and fuel discoverability across the globe.\u201d<\/p>\n Gustav Gyllenhammar<\/b>, Spotify<\/span><\/p><\/blockquote>\n Spotify launched French audiobooks in October 2024, and they have since attracted \u201cseveral hundred thousand\u201d listeners globally.<\/p>\n Gyllenhammar added: “It\u2019s incredible to see the power of our platform connecting over 100 million<\/b> fans globally with Francophone content. This is more than just a musical trend, it\u2019s a testament to our ability to deliver creativity and fuel discoverability across the globe.\u201d<\/p>\n \u201cSpotify offers audio creators from all walks of life, from Qu\u00e9bec to West Africa, a global stage – and we\u2019ll continue to support them in growing their audience on our platform.\u201d<\/p>\n Earlier this month, a Spotify spokesperson reportedly confirmed<\/a> to Billboard<\/i> that individual Premium prices in France rose 9.2%<\/b><\/a> to \u20ac12.14<\/b> ($14.03 at the current exchange rate) from \u20ac11.12 <\/b>($12.85).<\/p>\n Spotify France\u2019s\u00a0website<\/a>\u00a0already reflected the change. France last saw a\u00a0price rise<\/a>\u00a0from Spotify in\u00a0May 2024<\/a>\u00a0following the country\u2019s\u00a0implementation<\/a>\u00a0of a streaming tax requiring platforms with annual revenue exceeding \u20ac20 million<\/b> ($23 million) to pay an additional 1.2%<\/b> music streaming tax.<\/p>\n\n
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