{"id":234744,"date":"2025-06-23T20:27:19","date_gmt":"2025-06-23T19:27:19","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=234744"},"modified":"2025-06-23T20:27:19","modified_gmt":"2025-06-23T19:27:19","slug":"splice-strikes-partnership-with-avid-to-add-sample-library-to-pro-tools-daw","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/splice-strikes-partnership-with-avid-to-add-sample-library-to-pro-tools-daw\/","title":{"rendered":"Splice strikes partnership with Avid to add sample library to Pro Tools DAW"},"content":{"rendered":"<p>Music creation platform Splice has integrated its sample library with Avid\u2019s Pro Tools digital audio workstation, making millions of loops, sound effects and one-shots available to the artists and producers who use the popular music-making tool.<\/p>\n<p>The idea is to speed up the music-making process by eliminating the need to switch between apps when adding samples to a music project.<\/p>\n<p>The new <strong>Pro Tools 2025.6<\/strong> will allow subscribers to access around <strong>2,500<\/strong> samples for free, with the rest available through a monthly subscription fee.<\/p>\n<p><span style=\"font-weight: 400;\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__tweeny hidden-xs hidden-ms hidden-sm\" data-loaded=\"no\" data-sizes=\"992 1200 1440\" data-name=\"628x90 Sponsor banner #5 (992+1200+1440)\" data-params=\"dfp_sponsor5_628\" id=\"dfp_sponsor5_628\"><\/div>      <div class=\"mb-advert mb-advert__banner mb-advert__banner--inline hidden-xs hidden-sm hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"480\" data-name=\"468x60 Sponsor banner #5 (480)\" data-params=\"dfp_sponsor5_468\" id=\"dfp_sponsor5_468\"><\/div>      <div class=\"mb-advert mb-advert__mobile mb-advert__mobile--inline hidden-ms hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"320 768\" data-name=\"300x50 Sponsor banner #5 (320+768)\" data-params=\"dfp_sponsor5_300\" id=\"dfp_sponsor5_300\"><\/div>      <\/div>      <\/span><\/p>\n<p>\u201cPutting Splice directly into the creative workflow is core to our mission,\u201d Splice SVP of Content <strong>Kenny Ochoa<\/strong> said in a statement on Wednesday (June 18).<\/p>\n<p>\u201cThis integration makes it easier than ever for Pro Tools users to access our AI-powered discovery and world-class sound library \u2013 right where they\u2019re making music.\u201d<\/p>\n<blockquote><p>\u201cThis integration makes it easier than ever for Pro Tools users to access our AI-powered discovery and world-class sound library \u2013 right where they\u2019re making music.\u201d<\/p>\n<p><span style=\"color: #000000;\">Kenny Ochoa, Splice<\/span><\/p><\/blockquote>\n<p>Pro Tools users will be able to drag audio clips from the Pro Tools timeline into Splice\u2019s AI-powered \u2018Search with Sound\u2019 panel to match samples by rhythm, key and tempo, Avid said, eliminating the need to switch between apps and manually import Splice samples into Pro Tools. Users will then be able to drag the sample back into their session.<\/p>\n<p>\u201cWhether producers and artists are sketching out ideas, building out tracks, or applying final touches, Pro Tools\u2019 Splice integration provides a more powerful environment for creating music \u2013 giving users the ability to quickly find the perfect sound while staying in their creative flow,\u201d said <strong>Kenna Hilburn<\/strong>, SVP, Product at Avid.<\/p>\n<p><span style=\"font-weight: 400;\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #1\" data-params=\"dfp_spu1\" id=\"dfp_spu1\"><\/div>      <\/div>      <\/span><\/p>\n<p>The new Pro Tools version also rolls out a new AI-powered speech-to-text tool that allows editors to search audio files in a session for speech and lyric information. The tool displays text alongside the relevant clip, speeding up the navigation process.<\/p>\n<p>\u201cThe reaction from both the postproduction and music communities has been incredibly positive,\u201d Hilburn said. \u201cSpeech-to-text is a major step forward, simplifying ADR, editing, and dialogue workflows.\u201d<\/p>\n<blockquote><p>\u201cWhether producers and artists are sketching out ideas, building out tracks, or applying final touches, Pro Tools\u2019 Splice integration provides a more powerful environment for creating music.&#8221;<\/p>\n<p><span style=\"color: #000000;\">Kenna Hilburn, Avid<\/span><\/p><\/blockquote>\n<p><em>MBW<\/em> understands that the Splice integration and other new features in the latest Pro Tools version were powered by R&amp;D made possible in part by the capital injection that Avid got from its <a href=\"https:\/\/www.musicbusinessworldwide.com\/private-equitys-love-of-music-technology-continues-as-stg-strikes-1-4bn-deal-to-acquire-pro-tools-maker-avid\/\" target=\"_blank\" rel=\"noopener\"><strong>$1.4-billion<\/strong> all-cash acquisition<\/a> by private equity firm <strong>Symphony Technology Group<\/strong> (<strong>STG<\/strong>) in 2023.<\/p>\n<p>Founded in 1987, Avid is one of the most prominent names in video and audio editing technology. On <a href=\"https:\/\/www.avid.com\/about-avid\" target=\"_blank\" rel=\"noopener\">its \u201cabout\u201d page<\/a>, the company boasts that Avid DAW users scooped up numerous awards at the <strong>2024 Grammys<\/strong>, including Album of the Year, Record of the Year, and Best Immersive Audio Album.<\/p>\n<p><span style=\"font-weight: 400;\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #2\" data-params=\"dfp_spu2\" id=\"dfp_spu2\"><\/div>      <\/div>      <\/span><\/p>\n<p>For Splice, the Pro Tools integration comes a few months after it <a href=\"https:\/\/www.musicbusinessworldwide.com\/splice-acquires-spitfire-audio-for-a-reported-50m-as-it-bets-on-ai-music-creation\/\" target=\"_blank\" rel=\"noopener\">acquired<\/a> virtual instrument library <strong>Spitfire Audio<\/strong> in what the <em>Financial Times<\/em> <a href=\"https:\/\/www.ft.com\/content\/647b6d5b-42f2-4c79-bd99-5dee805b58e9\" target=\"_blank\" rel=\"noopener\">described<\/a> as a <strong>$50 million<\/strong> deal. The deal marked Splice\u2019s entry into the music plugin market.<\/p>\n<p>Splice was valued at nearly <strong>$500 million<\/strong> in 2021, following a <strong>$55 million<\/strong> <a href=\"https:\/\/www.musicbusinessworldwide.com\/splice-closes-55m-series-d-funding-round-led-by-goldman-sachs\/\" target=\"_blank\" rel=\"noopener\">investment round<\/a> led by <strong>Goldman Sachs<\/strong>, and the company has been busy rolling out new features in recent years, including <a href=\"https:\/\/www.musicbusinessworldwide.com\/music-making-platform-splice-adds-mic-feature-to-mobile-app1\/\" target=\"_blank\" rel=\"noopener\"><strong>Splice Mic<\/strong><\/a>, introduced earlier this year on its mobile app, which allows users to record vocals over instrumentals made in the app.<\/p>\n<p><a href=\"https:\/\/www.musicbusinessworldwide.com\/splice-just-launched-an-ai-powered-app-that-makes-music-with-you1\/\" target=\"_blank\" rel=\"noopener\">Since 2022<\/a>, various <a href=\"https:\/\/www.musicbusinessworldwide.com\/music-creation-platform-splice-unveils-new-mobile-app-experience-powered-by-ai-technology\/\" target=\"_blank\" rel=\"noopener\">versions<\/a> of Splice\u2019s mobile app have featured a AI-powered tools that enable creators to browse, audition, and craft music directly from their phones.<\/p>\n<p>The company <a href=\"https:\/\/www.musicbusinessworldwide.com\/splice-which-hit-nearly-350m-downloads-in-2024-reveals-the-fastest-growing-genres-on-its-platform\/\" target=\"_blank\" rel=\"noopener\">recently said<\/a> it hit nearly <strong>350 million<\/strong> downloads of its sample packs in 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest version of Avid&#8217;s popular DAW also features an AI-powered speech-to-text tool to search for lyrics and speech<\/p>\n","protected":false},"author":46,"featured_media":234745,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[131038,134340,133839,134339,5824],"class_list":["post-234744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-avid","tag-kenna-hilburn","tag-kenny-ochoa","tag-pro-tools","tag-splice"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/234744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=234744"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/234744\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/234745"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=234744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=234744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=234744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}