{"id":234779,"date":"2025-06-24T20:52:45","date_gmt":"2025-06-24T19:52:45","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=234779"},"modified":"2025-06-24T20:53:02","modified_gmt":"2025-06-24T19:53:02","slug":"soundcloud-renews-european-ad-deal-with-siriusxms-adswizz","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/soundcloud-renews-european-ad-deal-with-siriusxms-adswizz\/","title":{"rendered":"SoundCloud renews European ad deal with SiriusXM\u2019s AdsWizz"},"content":{"rendered":"

SoundCloud has extended its exclusive advertising partnership with SiriusXM subsidiary AdsWizz, extending the latter\u2019s role as the audio streaming platform’s primary ad sales representative across 14 European markets through 2025.<\/p>\n

The alliance, first established in 2021, covers Germany, France, the Netherlands, Belgium, Ireland, Italy, Sweden, Denmark, Spain, Switzerland, Austria, Portugal, Finland, and Norway.<\/p>\n

AdsWizz<\/b> maintains exclusive rights to sell SoundCloud<\/b>‘s audio inventory in these territories while securing additional non-exclusive access to the platform’s video and display advertising space.<\/p>\n

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The renewal comes as SoundCloud’s advertising inventory has more than doubled since the initial agreement. The Berlin-based platform now serves over 50 million<\/b> global users and 20 million <\/b>creators, according to the press release.<\/p>\n

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\u201cThis is a major opportunity for brands to reach new, engaged, and diverse audiences in Europe, while leveraging our contextual targeting, measurement, and ad tech capabilities.\u201d<\/p>\n

Paul Brown, AdsWizz<\/span><\/p><\/blockquote>\n

Their partnership has seen AdsWizz integrating several targeting capabilities into SoundCloud\u2019s advertising infrastructure including mood-based targeting that allows advertisers to align campaigns with a targetable music mood.<\/p>\n

Paul Brown<\/b>, VP, European Business & Operations at AdsWizz, said: “We’re thrilled to extend our exclusive agreement and continue connecting advertisers with SoundCloud\u2019s growing and passionate global audience of creators and music fans.\u201d<\/p>\n

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\u201cThis is a major opportunity for brands to reach new, engaged, and diverse audiences in Europe, while leveraging our contextual targeting, measurement, and ad tech capabilities.\u201d<\/p>\n

Jonathan Kopitko<\/b>, Senior Director, Global Partnerships at SoundCloud, said: “Renewing our deal with AdsWizz reflects SoundCloud\u2019s continued investment in the growth of our ad-supported business across Europe.\u201d<\/p>\n

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“This collaboration ensures we\u2019re delivering meaningful opportunities for advertisers to connect with engaged, culturally relevant audiences\u2014powered by innovative technology that enhances both targeting and reach.”<\/p>\n

Jonathan Kopitko<\/b>, SoundCloud<\/span><\/p>\n<\/blockquote>\n

“As our global community of artists and fans expands, this collaboration ensures we\u2019re delivering meaningful opportunities for advertisers to connect with engaged, culturally relevant audiences\u2014powered by innovative technology that enhances both targeting and reach.”<\/p>\n

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Advertisers can access SoundCloud’s European inventory through multiple channels, including AdsWizz’s DSP AudioMatic<\/b>, direct insertion orders, and the AdsWizz Marketplace<\/b>.<\/p>\n

AdsWizz was acquired<\/a> by Pandora<\/b> in 2018 before the latter was acquired<\/a> by SiriusXM the following year.<\/p>\n

Meanwhile, SiriusXM Media<\/b> will remain SoundCloud’s sole advertising representative in the US until the end of 2025. They renewed<\/a> their advertising partnership in January 2023. They first teamed up<\/a> in 2018. Two years later, SoundCloud secured<\/a> $75 million<\/b> in investment from SiriusXM.<\/p>\n","protected":false},"excerpt":{"rendered":"

The alliance covers Germany, France, Netherlands, Belgium, Ireland, Italy, Sweden, Denmark, Spain, Switzerland, Austria, Portugal, Finland, and Norway.<\/p>\n","protected":false},"author":38,"featured_media":219613,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[4416,1204,457],"class_list":["post-234779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-adswizz","tag-siriusxm","tag-soundcloud"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/234779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=234779"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/234779\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/219613"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=234779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=234779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=234779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}