Two executives who supported Taylor Swift’s early music have reunited to launch a new record label focused on developing cross-genre artists.<\/p>\n
Big Machine Label Group<\/b> on Monday (July 7) launched a new imprint called Ascend Music in partnership with music industry veteran Joel Klaiman, with its first signing expected to be announced later this week.<\/p>\n
The venture reunites BMLG<\/b> founder Scott Borchetta <\/b>with Klaiman, who initially worked together in 2008 to promote Taylor Swift<\/b>\u2019s hit, Love Story, <\/i>which went on to become the first song to top both the Country radio and Pop radio charts.<\/p>\n
Klaiman has previously served as EVP\/Promotion & Artist Development at Universal Music Group<\/b>-owned Republic Records<\/b>, where he worked with Borchetta and Big Machine on Swift\u2019s albums Fearless, Speak Now<\/i>, and\u00a0Red. <\/i><\/p>\n
He also held roles at Sony Music Entertainment<\/b>, Columbia<\/b> Records<\/b><\/a> (as Executive Vice President and General Manager), Republic<\/b> Records<\/b> (as EVP, Promotion and Artist Development), and Epic<\/b> Records<\/b> (as EVP, Promotion and Artist Development).<\/p>\n \u201c[Joel Klaiman is] bringing great artists to the partnership, and we will be wasting no time in getting out some game-changing music.\u201d<\/p>\n Scott Borchetta, Big Machine Label Group<\/span><\/p><\/blockquote>\n In August 2023, Klaiman launched<\/a> ASCEND4M<\/b>, described as a global music and entertainment marketing and consulting agency focused on comprehensive media strategies and practical artist and brand development.<\/p>\n Klaiman and Borchetta will now collaborate via Ascend<\/b> Music<\/b> in \u201cbreaking and amplifying cross-genre talent.\u201d<\/p>\n Commenting on the partnership, Borchetta said: \u201cJoel\u2019s energy, vision, and passion are contagious, and he never leaves any stone unturned when he\u2019s working with an artist.\u201d<\/p>\n \u201cHe\u2019s bringing great artists to the partnership, and we will be wasting no time in getting out some game-changing music.\u201d<\/p>\n \u201cThis new venture will fuel the growth of our artists and expand Ascend Music\u2019s global repertoire \u2013 aligned with both our companies\u2019 shared vision and a strategy that unlocks exciting opportunities for all involved.\u201d<\/p>\n Joel Klaiman, ASCEND4M<\/span><\/p><\/blockquote>\n Klaiman added: \u201cAfter witnessing first-hand Scott\u2019s entrepreneurial vision and his deep commitment to fostering an artist-first, development-driven culture, it\u2019s a dream come true to collaborate with him and the BMLG team again.\u201d<\/p>\n \u201cThis new venture will fuel the growth of our artists and expand Ascend Music\u2019s global repertoire \u2013 aligned with both our companies\u2019 shared vision and a strategy that unlocks exciting opportunities for all involved.\u201d<\/p>\n The launch of the new venture comes over a month after Borchetta joined<\/a> the advisory board of Siebert\u202fFinancial<\/b>, parent company of Gebbia\u202fMedia<\/b>, after the latter acquired Big Machine Rock<\/b>, the Nashville-based rock imprint of BMLG, from HYBE America<\/b>.<\/p>\n BMLG\u00a0was acquired<\/a>\u00a0by Scooter Braun\u2019s Ithaca Holdings in 2019. The entirety of Ithaca, including BMLG and Braun\u2019s SB Projects, was then\u00a0acquired by South Korea\u2019s HYBE<\/a>\u00a0in a $1.05 billion deal in 2021.<\/p>\n","protected":false},"excerpt":{"rendered":" The executives behind Taylor Swift’s early music launched Ascend Music to develop cross-genre talent<\/p>\n","protected":false},"author":38,"featured_media":235656,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[134383,2997,4759,324,1241,483],"class_list":["post-235654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ascend4m","tag-big-machine-label-group","tag-joel-klaiman","tag-republic-records","tag-scott-borchetta","tag-taylor-swift"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/235654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=235654"}],"version-history":[{"count":5,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/235654\/revisions"}],"predecessor-version":[{"id":235791,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/235654\/revisions\/235791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/235656"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=235654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=235654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=235654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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