{"id":235746,"date":"2025-07-08T22:54:09","date_gmt":"2025-07-08T21:54:09","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=235746"},"modified":"2025-07-15T17:09:06","modified_gmt":"2025-07-15T16:09:06","slug":"fictional-k-pop-groups-from-netflixs-kpop-demon-hunters-dominate-streaming-charts","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/fictional-k-pop-groups-from-netflixs-kpop-demon-hunters-dominate-streaming-charts\/","title":{"rendered":"Fictional K-pop groups from Netflix\u2019s \u2018KPop Demon Hunters\u2019 dominate streaming charts"},"content":{"rendered":"<p class=\"p1\">Two fictional K-pop groups from Netflix\u2019s animated film <i>KPop Demon Hunters <\/i>are seeing significant streaming success, with their songs occupying multiple spots in global music charts.<\/p>\n<p class=\"p1\">The <b>Saja<\/b> <b>Boys<\/b>, a virtual boy band from the film, currently have two songs sitting on the No.4 and No.8 spots on <a href=\"https:\/\/open.spotify.com\/playlist\/37i9dQZEVXbMDoHDwVN2tF\" target=\"_blank\" rel=\"noopener\"><b>Spotify<\/b>\u2019s daily Top 50 &#8211; Global<\/a> chart as of Tuesday (July 8).<\/p>\n<p class=\"p1\">The tracks \u2014 <i>Your Idol <\/i>and <i>Soda Pop<\/i><span class=\"s1\"><i> \u2014<\/i> have a<\/span>lso made it to No. 15 and No. 17, respectively, on <a href=\"https:\/\/music.apple.com\/us\/playlist\/top-100-global\/pl.d25f5d1181894928af76c85c967f8f31\" target=\"_blank\" rel=\"noopener\"><b>Apple Music<\/b>\u2019s Top 100: Global<\/a> daily chart.<\/p>\n<p>Saja Boys&#8217; <em>Your Idol <\/em>is also currently No.1 on <a href=\"https:\/\/charts.spotify.com\/charts\/view\/regional-us-daily\/latest\" target=\"_blank\" rel=\"noopener\">Spotify&#8217;s US Daily Top Songs<\/a> chart, while\u00a0<em>Golden<\/em> by Huntr\/x, the film&#8217;s fictional girl group, is in the second position on the US chart and No.2 on <a href=\"https:\/\/open.spotify.com\/playlist\/37i9dQZEVXbMDoHDwVN2tF\" target=\"_blank\" rel=\"noopener\"><b>Spotify<\/b>\u2019s daily Top 50 &#8211; Global<\/a> chart.<\/p>\n<p class=\"p1\">As <a href=\"https:\/\/www.bbc.com\/news\/articles\/clyl1zyv1y2o\" target=\"_blank\" rel=\"noopener\">noted by<\/a> the BBC, the US chart performance makes the Saja Boys the highest-charting male K-pop group in US Spotify history, topping heavyweights <b>BTS<\/b>. Huntr\/x, meanwhile surpassed Blackpink&#8217;s previous peak performance on the chart.<\/p>\n<p>Huntr\/x have attracted<a href=\"https:\/\/open.spotify.com\/artist\/2yNNYQBChuox9A5Ka93BIn?si=v1hvok6YSmCg3TCWQY_bfA\" target=\"_blank\" rel=\"noopener\"><b> 13.9 million<\/b><\/a> listeners per month on Spotify. Saja Boys currently have <a href=\"https:\/\/open.spotify.com\/artist\/0BJ2EjOqcfgFvlZXNKrNbE?si=tsTMCtL3RVSuP482sK4suQ\" target=\"_blank\" rel=\"noopener\"><strong>11.4 million<\/strong><\/a> monthly listeners on Spotify.<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__tweeny hidden-xs hidden-ms hidden-sm\" data-loaded=\"no\" data-sizes=\"992 1200 1440\" data-name=\"628x90 Sponsor banner #5 (992+1200+1440)\" data-params=\"dfp_sponsor5_628\" id=\"dfp_sponsor5_628\"><\/div>      <div class=\"mb-advert mb-advert__banner mb-advert__banner--inline hidden-xs hidden-sm hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"480\" data-name=\"468x60 Sponsor banner #5 (480)\" data-params=\"dfp_sponsor5_468\" id=\"dfp_sponsor5_468\"><\/div>      <div class=\"mb-advert mb-advert__mobile mb-advert__mobile--inline hidden-ms hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"320 768\" data-name=\"300x50 Sponsor banner #5 (320+768)\" data-params=\"dfp_sponsor5_300\" id=\"dfp_sponsor5_300\"><\/div>      <\/div>      <\/p>\n<p class=\"p1\"><b>Huntr\/x&#8217;s <\/b><i>Golden <\/i>also landed at No. 4 on <a href=\"https:\/\/music.apple.com\/us\/playlist\/top-100-global\/pl.d25f5d1181894928af76c85c967f8f31\" target=\"_blank\" rel=\"noopener\"><b>Apple Music<\/b>\u2019s Top 100: Global<\/a> daily chart. <i>How It\u2019s Done <\/i>currently sits at No. 9 on Spotify and No. 25 on Apple Music.<\/p>\n<p class=\"p1\">The chart placements position these fictional groups alongside \u201creal\u201d artists like<b> Billie Eilish, Sabrina Carpenter, Lady Gaga <\/b>and<b> Bruno Mars.<\/b><\/p>\n<hr \/>\n<figure class=\"mbw-articlepic mbw-articlepic--center\"><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2025\/07\/IMG_7317-1.jpg\"><img  class=\"lazyload\" src=\"https:\/\/www.musicbusinessworldwide.com\/files\/2025\/07\/IMG_7317-1-80x129.jpg\" data-srcset=\"https:\/\/www.musicbusinessworldwide.com\/files\/2025\/07\/IMG_7317-1-80x129.jpg 80w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/07\/IMG_7317-1-160x258.jpg 160w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/07\/IMG_7317-1-320x516.jpg 320w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/07\/IMG_7317-1-418x675.jpg 418w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/07\/IMG_7317-1-648x1046.jpg 648w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/07\/IMG_7317-1-836x1349.jpg 836w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/07\/IMG_7317-1-1296x2091.jpg 1296w\" data-sizes=\"auto\"><\/a><\/figure>\n<hr \/>\n<p class=\"p1\"><i>Variety <\/i><a href=\"https:\/\/variety.com\/2025\/film\/awards\/kpop-demon-hunters-golden-original-song-awards-1236446931\/\" target=\"_blank\" rel=\"noopener\">reports<\/a> that <i>Golden <\/i>has experienced a <b>2,000%<\/b> increase in streams since the film produced by <b>Sony Pictures Animation<\/b> debuted on June 20.<\/p>\n<p class=\"p1\">The film, directed by <b>Maggie Kang <\/b>and<b> Chris Appelhans<\/b>, stars the voices of <b>Arden Cho, Ahn Hyo-seop, May Hong, Ji-young Yoo, Yunjin Kim, Daniel Dae Kim, Ken Jeong<\/b>, and <i>Squid Game<\/i>\u2019s <b>Lee Byung-hun<\/b>.<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #1\" data-params=\"dfp_spu1\" id=\"dfp_spu1\"><\/div>      <\/div>      <\/p>\n<p class=\"p1\"><b>Ian Eisendrath<\/b>, who produced <i>Golden, <\/i>told <i>Variety: <\/i>\u201cI find K-Pop to be the most theatrical genre of music today, and that obviously lends itself to the story and the screen.\u201d<\/p>\n<p class=\"p1\">\u201cOur goal from day one was to have the songs double-function as songs that forward or comment on the action story, because I do not believe you can take up screen time and not have it do something for the story.\u201d<\/p>\n<p class=\"p1\">The film\u2019s chart performance extends beyond Saja Boys and Huntr\/x\u2019s individual songs. The soundtrack for the <i>Kpop Demon Hunters <\/i>debuted at No. 8 on the <i>Billboard 200, <\/i>marking this year\u2019s strongest debut for a film soundtrack, with <i>Golden <\/i>serving as the most-streamed track from the soundtrack globally.<\/p>\n<hr \/>\n<div class=\"mb-embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/\/AzCAwdp1uIQ?feature=shared\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<hr \/>\n<p class=\"p1\"><b>Republic Records <\/b>released <i>Golden <\/i>as an official single with instrumental and a cappella versions last Friday (July 4), according to <i>Variety. <\/i>The song will also reportedly be submitted by Netflix for awards consideration.<\/p>\n<p class=\"p1\">When it debuted, the film had <b>9.2 million<\/b> views, reaching Netflix\u2019s Top 10 in all 93 countries tracked, reaching No. 1 in 33 countries including South Korea, Brazil, France, Mexico and the Philippines, <i>Variety <\/i>said.<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #2\" data-params=\"dfp_spu2\" id=\"dfp_spu2\"><\/div>      <\/div>      <\/p>\n<p class=\"p1\">The chart success of the virtual K-pop groups come amid the<a href=\"https:\/\/www.musicbusinessworldwide.com\/meet-the-virtual-artists-backed-by-some-of-the-worlds-biggest-entertainment-companies1\/\" target=\"_blank\" rel=\"noopener\"> rise of digital artists<\/a>, particularly in K-pop. In September last year, K-pop powerhouse <b>SM Entertainment <\/b><a href=\"https:\/\/www.musicbusinessworldwide.com\/sm-entertainment-and-lg-uplus-collaborate-on-ai-driven-content-for-virtual-artist-naevis\/\" target=\"_blank\" rel=\"noopener\">partnered<\/a> with South Korean mobile network operator<b> LG Uplus <\/b>to develop AI-powered content for its first virtual artist, <b>Naevis<\/b>, including music videos, short-form videos, goods, and other content using images and videos generated by the AI platform.<\/p>\n<p class=\"p1\"><b>HYBE<\/b>, another K-pop giant, is also actively involved in the virtual artist space, having launched a virtual girl group called <a href=\"https:\/\/www.musicbusinessworldwide.com\/hybe-owned-voice-cloning-startup-supertone-launches-ai-powered-virtual-pop-group-syndi81\/\" target=\"_blank\" rel=\"noopener\"><b>SYNDI8 <\/b><\/a>last year.<\/p>\n<p class=\"p1\"><b>Kakao Entertainment<\/b>, the entertainment subsidiary of Korean internet company <b>Kakao<\/b>,\u00a0also has a virtual K-pop girl band called <b>MAVE<\/b>, which <a href=\"https:\/\/www.musicbusinessworldwide.com\/kakao-launched-a-new-virtual-k-pop-group-called-mave-and-the-first-single-has-already-generated-20m-streams-on-spotify\/\" target=\"_blank\" rel=\"noopener\">debuted<\/a> in January 2023. MAVE has so far garnered over <a href=\"https:\/\/www.tiktok.com\/@mave_official_?lang=en\" target=\"_blank\" rel=\"noopener\"><b>583,300 <\/b><\/a>followers on TikTok and over <a href=\"https:\/\/www.instagram.com\/mave_official_\/?hl=en\" target=\"_blank\" rel=\"noopener\"><b>328,000<\/b><\/a> followers on Instagram.<\/p>\n<p class=\"p1\">Kakao launched MAVE in 2023 through<b> Metaverse Entertainment<\/b>, a joint venture with South Korean mobile game maker <b>Netmarble<\/b>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The film&#8217;s two virtual bands collectively attracted over 25 million monthly listeners on Spotify.<\/p>\n","protected":false},"author":38,"featured_media":235750,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-235746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/235746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=235746"}],"version-history":[{"count":16,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/235746\/revisions"}],"predecessor-version":[{"id":236307,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/235746\/revisions\/236307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/235750"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=235746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=235746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=235746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}