{"id":235886,"date":"2025-07-14T13:50:56","date_gmt":"2025-07-14T12:50:56","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=235886"},"modified":"2025-07-14T13:53:24","modified_gmt":"2025-07-14T12:53:24","slug":"superfans-must-be-made-not-just-mined","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/superfans-must-be-made-not-just-mined\/","title":{"rendered":"\u2018Superfans must be made, not just mined.&#8217;"},"content":{"rendered":"MBW Views is a series of op\/eds from eminent music industry people\u2026 with something to say.\u00a0The fo<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><h3>Sorry, you have hit your monthly limit of MBW+ articles!<\/h3>\r\n\r\n<a href=\"https:\/\/www.musicbusinessworldwide.com\/mbw-plus\/\">Subscribe<\/a> or <a href=\"https:\/\/www.musicbusinessworldwide.com\/login\/\">log in<\/a> to gain unlimited access to all analysis and data on Music Business Worldwide, plus other member benefits.\r\n\r\n<div class=\"mbw-plus__buttons\"><a class=\"buttons__subscribe\" href=\"https:\/\/www.musicbusinessworldwide.com\/mbw-plus\/\">Subscribe<\/a>\r\n<a class=\"buttons__login\" href=\"https:\/\/www.musicbusinessworldwide.com\/login\/\">Login<\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>The following MBW op\/ed comes from Deviate Digital founder Sammy Andrews<\/p>\n","protected":false},"author":2,"featured_media":230767,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[130621,1265],"class_list":["post-235886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","tag-mbw-views","tag-sammy-andrews"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/235886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=235886"}],"version-history":[{"count":6,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/235886\/revisions"}],"predecessor-version":[{"id":236117,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/235886\/revisions\/236117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/230767"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=235886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=235886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=235886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}