{"id":236250,"date":"2025-07-15T15:20:02","date_gmt":"2025-07-15T14:20:02","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=236250"},"modified":"2025-07-15T15:23:25","modified_gmt":"2025-07-15T14:23:25","slug":"naoki-osada-ex-ceo-of-avex-usa-launches-nebula17-to-break-japanese-talent-in-the-us-and-globally","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/naoki-osada-ex-ceo-of-avex-usa-launches-nebula17-to-break-japanese-talent-in-the-us-and-globally\/","title":{"rendered":"Naoki Osada, ex-CEO of Avex USA, launches Nebula17 to break Japanese talent in the US and globally"},"content":{"rendered":"<p>Naoki Osada, former CEO of Avex USA, has launched Nebula17, a new company that will house a label, publishing, management, international strategy, and venture capital arms.<\/p>\n<p>According to Tuesday&#8217;s (July 15) announcement, headquartered in Los Angeles, Nebula17 aims &#8220;to both develop the next wave of US talent and, by leveraging its creative and business resources, to serve as a launchpad for culturally progressive Japanese artists expanding into the US and global markets&#8221;.<\/p>\n<p>Osada&#8217;s new company notes that its launch arrives amid &#8220;rising international demand for contemporary Japanese music&#8221;.<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__tweeny hidden-xs hidden-ms hidden-sm\" data-loaded=\"no\" data-sizes=\"992 1200 1440\" data-name=\"628x90 Sponsor banner #5 (992+1200+1440)\" data-params=\"dfp_sponsor5_628\" id=\"dfp_sponsor5_628\"><\/div>      <div class=\"mb-advert mb-advert__banner mb-advert__banner--inline hidden-xs hidden-sm hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"480\" data-name=\"468x60 Sponsor banner #5 (480)\" data-params=\"dfp_sponsor5_468\" id=\"dfp_sponsor5_468\"><\/div>      <div class=\"mb-advert mb-advert__mobile mb-advert__mobile--inline hidden-ms hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"320 768\" data-name=\"300x50 Sponsor banner #5 (320+768)\" data-params=\"dfp_sponsor5_300\" id=\"dfp_sponsor5_300\"><\/div>      <\/div>      <\/p>\n<p>Nebula17 says it is backed by a group of strategic investors, contributing &#8220;multi-million-dollar funding&#8221; across entertainment, culture, and technology.<\/p>\n<p>Leading the round is Japanese entertainment company <strong>Akatsuki<\/strong> Inc., with the investment led by Director, Executive Vice President, CFO &amp; CSO Kazuhiko Ishikura.<\/p>\n<p>Other key backers include what Nebula17 calls &#8220;some of Japan\u2019s most influential next-generation management companies,&#8221; such as <strong>BMSG<\/strong>, a breakout force founded by Japanese artist SKY-HI (Mitsuhiro Hidaka); <strong>ASOBISYSTEM<\/strong>, the production company behind girl group ATARASHII GAKKO!, founded by Yusuke Nakagawa; plus<strong> And Music<\/strong>, the management home of Awich, founded by entrepreneur <strong>Toyoki Tanizaki.<\/strong><\/p>\n<p>Angel investors include <strong>Paul Bragiel<\/strong>, an early investor in and advisor to Uber and Unity, as well as an entrepreneur and global startup mentor; the co-founders of <strong>Decima Fund<\/strong>, a crypto-focused VC bridging Japan and the global market; and C-suite executives from <strong>Gumi<\/strong>, a global leader in gaming and Web3 innovation.<\/p>\n<p class=\"p2\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #1\" data-params=\"dfp_spu1\" id=\"dfp_spu1\"><\/div>      <\/div>      <\/p>\n<p>Osada spent over two decades at Japan-headquartered entertainment giant Avex, most recently serving as CEO of its US division, where he led the company\u2019s <a href=\"https:\/\/www.musicbusinessworldwide.com\/japans-avex-group-expands-into-north-america-led-by-president-naoki-osada\/\" target=\"_blank\" rel=\"noopener\">expansion into the American market<\/a>.<\/p>\n<p>During his tenure, Avex made a <a href=\"https:\/\/www.musicbusinessworldwide.com\/avex-usa-makes-strategic-investment-in-brandon-silversteins-s10-entertainment\/\" target=\"_blank\" rel=\"noopener\">strategic investment<\/a> in Brandon Silverstein\u2019s S10, forming a global alliance with Roc Nation.<\/p>\n<p>Osada also launched a publishing joint venture with Silverstein, signing talent including Harv (Justin Bieber <em>Peaches<\/em>), Jasper Harris (Tate McRae <em>greedy<\/em>), and GENT! (Doja Cat <em>Agora Hills<\/em>).<\/p>\n<p>In a separate JV with Ryan Tedder\u2019s Runner Music, he signed rising producer Grant Boutin (Tate McRae <em>Sports car<\/em>). He also played a role in introducing Japanese acts such as ONE OR EIGHT to the US market, facilitating collaborations with Tedder, David Stewart, and Big Sean.<\/p>\n<p>(Silverstein was recently named CEO of <a href=\"https:\/\/www.musicbusinessworldwide.com\/brandon-silverstein-named-ceo-of-avex-music-group-as-japanese-entertainment-giant-acquires-s10-music-publishing-and-increases-stake-in-s10-management\/\" target=\"_blank\" rel=\"noopener\">the Avex Music Group<\/a> division in the US, after the Japan-headquartered firm acquired S10 Music Publishing and upped its stake in S10 Management.)<\/p>\n<blockquote><p>&#8220;Our goal is to build a new bridge between Japanese culture and the global mainstream \u2014 one artist at a time, powered by top U.S. creatives and business leaders.\u201d<\/p>\n<p><span style=\"color: #000000;\">Naoki Osada<\/span><\/p><\/blockquote>\n<p>Commenting on the launch of his new company, Osada, said: \u201cThere couldn\u2019t be a more perfect time to bring this vision to life. The world is finally ready to hear these voices, and Nebula17 is here to amplify them \u2014 with right A&amp;R strategies, global management expertise, and an entrepreneurial spirit.<\/p>\n<p>&#8220;Our goal is to build a new bridge between Japanese culture and the global mainstream \u2014 one artist at a time, powered by top U.S. creatives and business leaders.\u201d<\/p>\n<hr \/>\n<p>Nebula17 will operate from a new studio house in West Hollywood, which it says will act as a hub for songwriting, artist development, and &#8220;cross-border collaboration&#8221;.<\/p>\n<p>The company has started working with Japanese hip-hop star Awich, known for collaborations with the likes of RZA (Wu-Tang Clan) and A$AP FERG.<\/p>\n<p>On the publishing side, Nebula17 represents rising writer-producer <strong>Marcus Munroe<\/strong>, whose credits include <em>GENERATIONS<\/em> and <em>BALLISTIK BOYZ<\/em> from <em>EXILE TRIBE<\/em>, and who is currently collaborating with hitmakers like David Arkwright (Bella Poarch <em>Build a Bitch<\/em>) and Jahnei Clarke (6ix9ine feat. Nicki Minaj <em>TROLLZ<\/em>).<\/p>\n<p>In the venture space, Nebula17 participated in the early-stage financing round for <strong>Indify<\/strong>, a platform that it says &#8220;connect[s] forward-thinking independent artists with labels, which recently gained momentum following a spotlight post by James Blake&#8221;.<\/p>\n<p>The Nebula17 studio is led by head engineer <strong>Oscar Cornejo<\/strong>, who works closely with Tyla, Quavo, Rich The Kid, and other artists.<\/p>\n<p>The company says it is &#8220;actively developing multi-platform IP and preparing its first slate of international releases, set to launch later this year&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nebula17 is backed by a group of strategic investors<\/p>\n","protected":false},"author":15,"featured_media":236251,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[129108,134413,134412],"class_list":["post-236250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-avex","tag-naoki-osada","tag-nebula17"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/236250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=236250"}],"version-history":[{"count":11,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/236250\/revisions"}],"predecessor-version":[{"id":236276,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/236250\/revisions\/236276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/236251"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=236250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=236250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=236250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}