TikTok users in the Middle East and North Africa can now save tracks from TikTok straight to their music libraries on streaming service Anghami.<\/p>\n
The platform has become the latest to sign up to TikTok’s \u2018Add to Music App\u2019 feature, which lets TikTok users save the songs they discover on the social app directly to their preferred music streaming service.<\/p>\n
The \u2018Add to Music App\u2019 feature is rolling out now for users across the MENA region, including the UAE, Saudi Arabia, Egypt, and other markets.<\/p>\n
According to TikTok, since its global rollout<\/a> in 2024, the \u2018Add to Music App\u2019 has generated over 1 billion track saves<\/strong> and what the app claims to be “many billions more streams” on music streaming services.<\/p>\n The partnership with Anghami follows the addition of SoundCloud<\/a> to ”Add to Music App’ in May.<\/p>\n The feature\u00a0started with\u00a0Amazon Music<\/strong><\/a>,\u00a0Apple Music,<\/strong><\/a>\u00a0and\u00a0Spotify<\/strong><\/a> integration in the US and UK before expanding<\/span>\u00a0to\u00a0most countries<\/a>\u00a0where TikTok is available.<\/p>\n Since then, streaming services\u00a0Deezer<\/strong><\/a>,\u00a0Melon<\/strong><\/a>, and\u00a0TIDAL<\/a><\/strong> have also integrated with the service.<\/p>\n \u2018Add to Music App\u2019 appears as an ‘Add Song’ button next to a track name at the bottom of a TikTok video in the For You feed.<\/p>\n The first time a user taps the Add Song button, they can select Anghami as their default platform, where the track will be added to the user’s ‘Likes’. This preference can be changed anytime via Settings and Privacy on TikTok.<\/p>\n Following the first use of the \u2018Add to Music App\u2019 feature, Anghami will then become the default music streaming service for future track saves. Users can also use the feature from an artist’s Song Page.<\/p>\n Lindsey Zikry, TikTok’s Global Product Partnerships Lead, said: “TikTok is already known as the global home of music discovery, and \u2018Add to Music App\u2019 takes it a step further by letting listeners instantly save and stream the tracks they love.”<\/p>\n “We are thrilled to be partnering with Anghami – a leading streaming service in the Middle East and North Africa – as the latest \u2018Add to Music App\u2019 partner.”<\/p>\n Lindsey Zikry, TikTok<\/span><\/p><\/blockquote>\n Added Zikry: “We are thrilled to be partnering with Anghami – a leading streaming service in the Middle East and North Africa – as the latest \u2018Add to Music App\u2019 partner.”<\/p>\n \u201cThis integration is a powerful step in connecting music discovery and music streaming.”<\/p>\n Wael Hourani, Anghami\u00a0\u00a0<\/span><\/p><\/blockquote>\n Wael Hourani, Product Director at Anghami, added:\u00a0 \u201cThis integration is a powerful step in connecting music discovery and music streaming.<\/p>\n \u201cAs the leading platform for Arabic and international music in the region, Anghami is proud to be partnering with TikTok to make it easier than ever for users to instantly find, save and stream the songs they love.”<\/p>\n The press release announcing the Anghami partnership notes that the tie-up arrives “at a pivotal moment” as Paris-headquartered music company Believe expands<\/a> its Artist Services division in the region.<\/p>\n Believe has also signed Lebanese pop star Nancy Ajram to an Artist Services deal, after a long-standing collaboration with the company on distribution. Ajram’s latest album Nancy 11<\/em> was released today (July 17), coinciding with the rollout of TikTok\u2019s latest feature in the MENA.<\/p>\n “We are incredibly proud and excited to collaborate with global music icon Nancy Ajram on the release of her latest album Nancy 11<\/em>, which is out today,” said Georges ‘Josh’ Rouhana, TikTok Music Partnerships Lead in MENA.<\/p>\n “Thanks to TikTok’s new ‘Add to Music App’ feature we can help fans save their new favourite Nancy Ajram tracks directly to their Anghami Library, making streaming her music easier than ever.”<\/p>\n","protected":false},"excerpt":{"rendered":" TikTok users in the Middle East and North Africa can now save tracks from TikTok straight to their music libraries on streaming service Anghami. The platform has become the latest to sign up to TikTok’s \u2018Add to Music App\u2019 feature, which lets TikTok users save the songs they discover on the social app directly to … Continued<\/a><\/p>\n","protected":false},"author":15,"featured_media":236580,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[5874],"class_list":["post-236517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-tiktok"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/236517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=236517"}],"version-history":[{"count":11,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/236517\/revisions"}],"predecessor-version":[{"id":236673,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/236517\/revisions\/236673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/236580"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=236517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=236517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=236517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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