{"id":236524,"date":"2025-07-17T14:06:29","date_gmt":"2025-07-17T13:06:29","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=236524"},"modified":"2025-07-17T14:49:37","modified_gmt":"2025-07-17T13:49:37","slug":"lightroom-has-previously-produced-immersive-events-for-billie-eilish-and-coldplay-now-its-secured-investment-and-ip-from-reservoir-media-to-create-more-music-experiences","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/lightroom-has-previously-produced-immersive-events-for-billie-eilish-and-coldplay-now-its-secured-investment-and-ip-from-reservoir-media-to-create-more-music-experiences\/","title":{"rendered":"Lightroom has previously produced immersive events for Billie Eilish and Coldplay. Now it’s secured investment and IP from Reservoir Media to create more music experiences"},"content":{"rendered":"

Immersive entertainment is big business.<\/p>\n

The global immersive entertainment market was valued at over $100 billion<\/a> in 2024 and is expected to be worth over $400 billion by 2030.<\/a><\/p>\n

One of the companies operating in this space is Lightroom<\/strong>, a London-based firm that creates IP-led immersive entertainment experiences.<\/p>\n

Music-themed Lightroom productions have included a Billie Eilish<\/strong> album launch for Hit Me Hard and Soft<\/em> in partnership with Spotify,<\/strong> and Coldplay\u2019s<\/strong> A Film for the Future, the exclusive 360\u00b0 visual accompaniment to the band\u2019s No.1 album Moon Music<\/em>.<\/p>\n

Lightroom<\/a> is backed by a group of investors led by Sir Len Blavatnik (founder of Access Industries),<\/a> represented by Danny Cohen, President of Access Entertainment, and Mike Sherwood, former co-CEO of Goldman Sachs International. (Access Industries’ investments<\/a> also include Warner Music Group<\/a>, Deezer and DAZN).<\/p>\n

Today (July 17), we learn that Lightroom<\/strong> has attracted more investment, this time from a prominent independent music company, Reservoir Media.<\/strong><\/span><\/p>\n

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Commenting on the opportunities in the immersive entertainment space, Reservoir Founder and Chief Executive Officer Golnar Khosrowshahi said today that the company sees “meaningful opportunity in this high-growth vertical”.<\/p>\n

According to the press release announcing the deal, as part of the investment, New York-headquartered Reservoir will provide “best-in-class IP” for Lightroom\u2019s immersive experiences.<\/p>\n

Khosrowshahi added that Reservoir’s investment is “an opportunity to enhance the value of our music assets, capitalizing on milestone moments, as well as our evergreen music catalog, to create shows rooted in IP.\u201d<\/p>\n

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The investment in Lightroom arrives a month after Reservoir<\/a> struck \u201ca multifaceted deal\u201d with independent record label Fool\u2019s Gold Records in a deal that saw Reservoir acquire the catalog master rights of the label\u2019s artists A-Trak, Danny Brown, Grande Marshall, The Brothers Macklovitch, and Low Pros.<\/p>\n

Reservoir\u00a0acquired<\/a>\u00a0Tommy Boy Music in 2021 in a deal valued at approximately\u00a0$100 million<\/strong>. In February, the company\u00a0acquired<\/a> UK dance and electronic label New State, and the label\u2019s entire recorded music catalog of over 13,000 tracks. Reservoir\u00a0acquired<\/a>\u00a0the Chrysalis Records catalog for an undisclosed fee in 2019.<\/p>\n

Reservoir revealed in May that it\u00a0spent<\/a> over $115 million on acquisitions and advances in its latest fiscal year (ended March 31, 2025). The company’s annual revenues jumped 10% YoY to $158.7 million.<\/p>\n

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Lightroom is currently live in five cities, has attracted over one million visitors worldwide, and says it will be in 12 cities globally by the end of the year.<\/p>\n

With a focus on the IP around which it builds shows, Lightroom has launched three additional shows in its London venue: The Moonwalkers: A Journey with Tom Hanks<\/em>, unfolding the story of the Apollo missions narrated by Tom Hanks, Vogue: Inventing the Runway,<\/em> which explores the history of the fashion runway narrated by Cate Blanchett, and developed in collaboration with Anna Wintour, and its latest program Prehistoric Planet: Discovering Dinosaurs,<\/em> with a score by Hans Zimmer<\/strong>.<\/p>\n

The company recently brought The Moonwalkers to Boston and says it has plans to “accelerate content production, scale internationally, and become the world leader for IP-led immersive entertainment”.<\/p>\n

In May 2025, Lightroom also announced a new partnership with Culturespaces, which will see Lightroom shows presented across Culturespaces’ network of European venues which attract 5 million visitors a year.<\/p>\n

\u201cWe see meaningful opportunity in this high-growth vertical, and this investment is an opportunity to enhance the value of our music assets, capitalizing on milestone moments, as well as our evergreen music catalog, to create shows rooted in IP.\u201d<\/p>\n

Golnar Khosrowshahi, Reservoir<\/span><\/p><\/blockquote>\n

Reservoir Founder and Chief Executive Officer Golnar Khosrowshahi said: \u201cRichard and the Lightroom team have set a new standard with their exceptional storytelling and proven model for sustainable, replicable, and scalable one-of-a-kind immersive experiences that strongly aligns with our values around creative integrity.”<\/p>\n

\u201cWe\u2019re thrilled to welcome Reservoir Media to our wide-ranging group of investors.”<\/p>\n

Richard Slaney, Lightroom<\/span><\/p><\/blockquote>\n

Lightroom Chief Executive Officer Richard Slaney added: \u201cWe\u2019re thrilled to welcome Reservoir Media to our wide-ranging group of investors.<\/p>\n

“Lightroom\u2019s growth within the immersive sector has been driven by strategic investors and partnerships, and we look forward to working with Golnar and the whole team at Reservoir to tap into their expertise, in the music sector and beyond.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Reservoir will provide ‘best-in-class IP’ for Lightroom\u2019s immersive experiences<\/p>\n","protected":false},"author":15,"featured_media":207782,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[2854],"class_list":["post-236524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-reservoir"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/236524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=236524"}],"version-history":[{"count":19,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/236524\/revisions"}],"predecessor-version":[{"id":236547,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/236524\/revisions\/236547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/207782"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=236524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=236524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=236524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}