{"id":236551,"date":"2025-07-17T18:07:39","date_gmt":"2025-07-17T17:07:39","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=236551"},"modified":"2025-07-17T18:07:39","modified_gmt":"2025-07-17T17:07:39","slug":"believe-expands-artist-services-division-in-mena-region-signs-superstars-angham-nancy-ajram-and-ragheb-alama","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/believe-expands-artist-services-division-in-mena-region-signs-superstars-angham-nancy-ajram-and-ragheb-alama\/","title":{"rendered":"Believe expands Artist Services division in MENA region, signs superstars Angham, Nancy Ajram, and Ragheb Alama"},"content":{"rendered":"

Believe has expanded its MENA-based Artist Services division via deals with three superstar artists from the region.<\/p>\n

The company has signed Arabic-language pop star Nancy Ajram <\/strong>(from Lebanon), along with Lebanese superstar Ragheb Alama<\/strong> and Egyptian superstar Angham<\/strong>.<\/p>\n

According to Believe, the three “strategic deals” form the “cornerstone” of its roster and “evolution” in the MENA region.<\/p>\n

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Believe said on Wednesday (July 16) that following the announcement of its revamped MENA leadership team<\/a> in 2024, its Artist Services division (led by Celine Hitti) has been expanding with a focus on both Egypt and Lebanon.<\/p>\n

Widely known as the \u201cQueen of Arab Pop,\u201d Believe said that Nancy Ajram<\/strong> has “defined Arabic pop music over the past two decades” with her 10 studio albums, including Nancy 8<\/em> (2014), Nancy 9<\/em> (2017) and Nancy 10<\/em> (2021).<\/p>\n

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Ajram has had a long-standing relationship with Believe, working with Believe Artist and Label Solutions (LAS) for digital distribution and marketing services for more than 14 years.<\/p>\n

Believe said that by signing a deal with its Artist Services division in the region, Ajram will now “[gain] access to a premium partnership that combines technology, data and marketing expertise through teams at both a local and international level, working in sync with her veteran team to deliver world-class service”.<\/p>\n

Ajram’s new album Nancy 11<\/em> was released today (July 17). The company said in a press release announcing the deal that Ajram “is one of three key figures in Believe\u2019s strategy to grow its presence across MENA through premium long-term collaborations”.<\/p>\n

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Believe’s other two signings as part of this regional expansion include Ragheb Alama (from Lebanon) and Angham from Egypt.<\/p>\n

Described as “a pioneer of modern Arabic pop” and a household name in the Middle East, Alama transitions from Believe’s Label and Artist Solutions unit \u2013 into Artist Services ahead of his upcoming studio album.<\/p>\n

According to the company, “this deal further solidifies Believe\u2019s leadership in Arabic music and underscores its focus on high-impact partnerships”.<\/p>\n

Meanwhile, known as the \u201cSound of Egypt,\u201d Angham<\/strong> is described as “one of the most respected figures in Egyptian pop”, with a career spanning more than three decades.<\/p>\n

Since 2021, she has been self-producing music under her label Soot Masr<\/strong> in collaboration with Believe Label and Artist Solutions, scoring 10 “major hits” in the region.<\/p>\n

Angham released her “comeback album” Teegy Nsib<\/em> via an Artist Services deal with Believe in July 2024. It made it into the Top 10 Arabic Albums in 2024 on MENA-focused music streaming service Anghami – where Angham<\/strong> also ranked as one of the top 10 Egyptian artists of the year.<\/p>\n

\u00a0“The signing of these three key figures, marks a defining milestone in Believe\u2019s journey across the MENA region.”<\/p>\n

Viktoria Siniavskaia, Believe<\/span><\/p><\/blockquote>\n

Viktoria Siniavskaia, Regional Managing Director & President \u2013 Meta \u2013 East & Southern Europe, said: “The signing of these three key figures, marks a defining milestone in Believe\u2019s journey across the MENA region.<\/p>\n

“It reflects the accelerating growth of our Artist Services division in Egypt, Lebanon, and beyond. With a renewed leadership team and a long-term vision rooted in local talent development, this is a new chapter for Believe in the region.\u201d<\/p>\n

\u201cWe are incredibly proud to be continuing our work with iconic artists like Angham, Ragheb Alama & Nancy Ajram, three of the defining voices of Arabic pop.”<\/p>\n

Dolly Makhoul, Believe<\/span><\/p><\/blockquote>\n

Regional Managing Director for MENA, Dolly Makhoul, added: \u201cWe are incredibly proud to be continuing our work with iconic artists like Angham, Ragheb Alama & Nancy Ajram, three of the defining voices of Arabic pop.<\/p>\n

“The long-term relationships we\u2019ve built and the confidence they\u2019ve shown in us with these new deals highlights our dedication to developing artists and continuing to grow their success.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Believe said the three “strategic” signings form the “cornerstone” of its roster and “evolution” in the MENA region.<\/p>\n","protected":false},"author":15,"featured_media":236570,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-236551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/236551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=236551"}],"version-history":[{"count":6,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/236551\/revisions"}],"predecessor-version":[{"id":236577,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/236551\/revisions\/236577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/236570"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=236551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=236551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=236551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}