TikTok has taken another step in its efforts to be an indispensable part of the music world, launching \u2018Songwriter Features,\u2019 a set of new tools to help songwriters highlight their work on the app.<\/p>\n
Songwriters will now be able to register for a \u2018Songwriter Account\u2019 that will identify them as a songwriter in their profile, and will come with a \u2018Songwriter Tab\u2019 that will identify a selection of the songs they have written or co-written.<\/p>\n
As a result, for the first time, songwriters\u2019 work and their shared content on TikTok will live side by side on the app, TikTok announced on Thursday (July 17).<\/p>\n
For the time being, the feature is rolling out in beta with a limited number of publisher partners. Though TikTok didn\u2019t provide a full list of those partners, it appears that Warner Chappell Music<\/strong>, Kobalt Music<\/strong>, Reservoir Media<\/strong> and Sentric<\/strong> are among them.<\/p>\n Songwriters and publishers who want to join the beta test can fill out a waitlist form here<\/a>.<\/p>\n \u201cThis marks a significant step toward boosting songwriter visibility on TikTok,\u201d said Laura Willoughby<\/strong>, Director of Global Creative Services at Warner Chappell.<\/p>\n \u201cWe’re seeing a growing trend of music fans wanting to discover and follow the creators behind their favorite songs, and we’re proud to champion an initiative that enhances in-app songwriter and music discovery.”‘<\/p>\n \u201cThis marks a significant step toward boosting songwriter visibility on TikTok.”<\/p>\n Laura Willoughby, Warner Chappell<\/span><\/p><\/blockquote>\n \u201cFans are increasingly fascinated not only with the artists they follow, but also with how songs are written, who’s behind them, and the creative journey that brings them to life,\u201d added Derek Cournoyer<\/strong>, SVP, Global Digital Business, Kobalt Music.<\/p>\n \u201cThese new songwriter features tap into that curiosity by giving songwriters a dynamic way to showcase their work, and TikTok is leading the way in elevating how their contributions are recognized on digital platforms.\u201d<\/p>\n \u201cIt’s encouraging to see a tech platform like TikTok recognizing and celebrating songwriters, and we are proud to support these efforts,\u201d said Rell Lafargue<\/strong>, Reservoir President and COO, adding that the indie music company\u2019s participation in the beta rollout is part of its commitment to \u201cstaying ahead of the curve when it comes to technology, looking to new platforms and tools to elevate the impact of our catalog and the work of our songwriters.\u201d<\/p>\n The new features also received plaudits from prominent songwriters, including KOLE<\/strong> (Kelly Clarkson<\/strong>, Meghan Trainor<\/strong>, Ingrid Michaelson<\/strong>, Jason Mraz<\/strong>, Mimi Webb<\/strong>), who said the features helped her to connect with fans \u201cwho might never have found me otherwise. They didn\u2019t need to search \u2013 I appeared on their For You Page, letting them know I had a hand in making a song they already loved.\u201d<\/p>\n \u201cTikTok is unique in its ability to offer songwriters a way to highlight their musical works alongside their own content, helping them to tell stories about their music, their craft, and their lives.”<\/p>\n Jordan Lowy, TikTok<\/span><\/p><\/blockquote>\n Lauren Christy<\/strong> (Rihanna<\/strong>, Britney Spears<\/strong>, Dua Lipa<\/strong>, Shakira<\/strong>, Avril Lavigne<\/strong>) added that \u201c48% of all streaming revenue is created by independent artists, and that would have been impossible without the help of TikTok. I am cheering along as this amazing tech company TikTok celebrates songwriters!”<\/p>\n Jordan Lowy<\/strong>, Global Head of Music Publishing Licensing and Partnerships at TikTok, said the company is\u00a0 “passionately committed\u201d to supporting songwriters.<\/p>\n \u201cTikTok is unique in its ability to offer songwriters a way to highlight their musical works alongside their own content, helping them to tell stories about their music, their craft, and their lives, and to raise their profile and build their audience on TikTok, as hundreds of thousands of artist creators already do.”<\/p>\n TikTok\u2019s Songwriter Features are not unlike the Songwriter Hub<\/a> and Songwriter Pages that Spotify<\/strong> rolled out in 2020. Those features added \u2018Written By\u2019 playlists to the streaming platform, along with podcasts and special features devoted to songwriters.<\/p>\n For TikTok \u2013 which has become a major hub of music discovery over the past decade \u2013 this is the latest in a series of moves to better integrate the app with the music community and formalize its relationship with music companies.<\/p>\n Starting in 2023, it rolled out the \u2018Add to Music App\u2019 feature<\/a>, which allows users to save a song they heard on TikTok to the music streaming platform of their choice, among them Spotify, Amazon Music<\/strong> and Apple Music<\/strong>. In May, SoundCloud<\/strong> became<\/a> the latest streaming app to integrate with the feature.<\/p>\n Last year, TikTok began experimenting with in-app experiences coinciding with new album releases. Its first such experience<\/a> tied in with the release of Taylor Swift<\/strong>\u2019s The Tortured Poets Department<\/em>.<\/p>\n
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