{"id":39339,"date":"2018-01-04T18:57:38","date_gmt":"2018-01-04T18:57:38","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=39339"},"modified":"2018-01-04T20:14:22","modified_gmt":"2018-01-04T20:14:22","slug":"there-were-4-times-as-many-paid-on-demand-audio-streams-as-free-ones-in-the-us-last-year","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/there-were-4-times-as-many-paid-on-demand-audio-streams-as-free-ones-in-the-us-last-year\/","title":{"rendered":"There were 4 times as many paid on-demand audio streams as ‘free’ ones in the US last year"},"content":{"rendered":"

The volume of paid on-demand subscription streams on the likes of Spotify and Apple Music outstripped \u2018free\u2019 ad-supported equivalents by four times in the US last year.<\/span><\/p>\n

That’s according to the new BuzzAngle Music 2017 report.<\/a><\/span><\/p>\n

The gulf was caused by the growth in paid-for streams accelerating much faster than that of ‘free’ music.<\/p>\n

In 2017, on-demand audio streams on subscription platforms rose 57.5% to hit 301.3bn, while those on ad-supported tiers (such as Spotify and Deezer’s ‘free’ offerings) grew slower – rising 27.3% to reach 75.6bn.<\/span><\/p>\n

In total, on-demand audio streams across paid and ‘free’ reached 376.9bn in the US last year \u2014 a 50.3% rise on 2016.<\/span><\/p>\n

<\/a><\/figure>\n

Of this total, on-demand subscription (paid) audio streams took an 80% share, while ad-supported streams claimed 20% of the market.<\/span><\/p>\n

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<\/a><\/figure>\n
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Meanwhile, total on-demand video streams (across the likes of YouTube and Vevo) rose 21.9% in the US last year to reach 221.1bn.<\/span><\/p>\n

However, BuzzAngle points out that YouTube stopped reporting stream counts for songs that didn’t exceed 1,000 per day starting in the third quarter of 2016.<\/p>\n

<\/a><\/figure>

<\/a><\/figure><\/p>\n
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Thanks to a 7% decline in physical album sales (including a 2.4% dip in CD sales) and 22.6% dip in digital, overall album sales declined 14.6%.<\/span><\/p>\n

Digital had a 44% share of the albums market with 64.9m, while physical held 56% with 83.2m. <\/span><\/p>\n

Vinyl was up 20.1% to 8.6m, accounting for more than 10% of all physical album sales for the first time. <\/span><\/p>\n

Last year, just two albums broke the one million pure sales mark. <\/span><\/p>\n

Those were reputation by Taylor Swift, which reached 1.9m sales, and\u00a0\u00f7 by Ed Sheeran with 1m.<\/span><\/p>\n

\n

Song consumption was up 25.9% to reach 4.6bn thanks to a 38.4% rise in total on-demand streams, while digital downloads dipped 23.2%.<\/span><\/p>\n

Worldwide hit \u2018Despacito\u2019 by Luis Fonsi and Daddy Yankee, furthered by a remix featuring Justin Bieber, broke the one billion-stream mark for the first time ever as the most streamed song of the year.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Streams happening on subscription tiers rose 57.5% to hit 301.3bn, according to BuzzAngle report <\/p>\n","protected":false},"author":4,"featured_media":31403,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[4086,2254,4085],"class_list":["post-39339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ad-supported-streaming","tag-buzzangle","tag-subscription-streaming"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/39339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=39339"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/39339\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/31403"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=39339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=39339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=39339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}