{"id":41659,"date":"2018-03-12T19:10:45","date_gmt":"2018-03-12T19:10:45","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=41659"},"modified":"2018-03-13T16:09:26","modified_gmt":"2018-03-13T16:09:26","slug":"spotify-launches-in-south-africa-and-vietnam-with-30-day-premium-trial-offer","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/spotify-launches-in-south-africa-and-vietnam-with-30-day-premium-trial-offer\/","title":{"rendered":"Spotify launches in South Africa, Israel, Romania and Vietnam, expanding its reach to 65 markets [UPDATED]"},"content":{"rendered":"<p>Spotify has today gone live in South Africa, Israel and Vietnam, meaning that the platform is now available in 64 countries worldwide.<\/p>\n<p>The combined population of the three countries is approximately 160m, with close to 95m people in Vietnam alone.<\/p>\n<p>[UPDATE: Spotify has now confirmed it is also live in Romania, bringing its total market reach to 65.]<\/p>\n      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__tweeny hidden-xs hidden-ms hidden-sm\" data-loaded=\"no\" data-sizes=\"992 1200 1440\" data-name=\"628x90 Sponsor banner #5 (992+1200+1440)\" data-params=\"dfp_sponsor5_628\" id=\"dfp_sponsor5_628\"><\/div>      <div class=\"mb-advert mb-advert__banner mb-advert__banner--inline hidden-xs hidden-sm hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"480\" data-name=\"468x60 Sponsor banner #5 (480)\" data-params=\"dfp_sponsor5_468\" id=\"dfp_sponsor5_468\"><\/div>      <div class=\"mb-advert mb-advert__mobile mb-advert__mobile--inline hidden-ms hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"320 768\" data-name=\"300x50 Sponsor banner #5 (320+768)\" data-params=\"dfp_sponsor5_300\" id=\"dfp_sponsor5_300\"><\/div>      <\/div>      \n<p>Spotify offers South African customers the opportunity to sign up for its Premium service via a 30-day free trial.<\/p>\n<p>After this trial, the Premium tier costs 59.99 South African Rand a month &#8211; equivalent to around US $5.<\/p>\n<figure class=\"mbw-articlepic mbw-articlepic--right\"><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2018\/03\/Screen-Shot-2018-03-12-at-17.44.30.jpg\" target=\"_blank\" rel=\"noopener\"><img  class=\"lazyload\" data-srcset=\"https:\/\/www.musicbusinessworldwide.com\/files\/2018\/03\/Screen-Shot-2018-03-12-at-17.44.30-80x46.jpg 80w, https:\/\/www.musicbusinessworldwide.com\/files\/2018\/03\/Screen-Shot-2018-03-12-at-17.44.30-160x93.jpg 160w, https:\/\/www.musicbusinessworldwide.com\/files\/2018\/03\/Screen-Shot-2018-03-12-at-17.44.30-320x186.jpg 320w, https:\/\/www.musicbusinessworldwide.com\/files\/2018\/03\/Screen-Shot-2018-03-12-at-17.44.30-418x243.jpg 418w, https:\/\/www.musicbusinessworldwide.com\/files\/2018\/03\/Screen-Shot-2018-03-12-at-17.44.30-648x376.jpg 648w, https:\/\/www.musicbusinessworldwide.com\/files\/2018\/03\/Screen-Shot-2018-03-12-at-17.44.30-836x485.jpg 836w, https:\/\/www.musicbusinessworldwide.com\/files\/2018\/03\/Screen-Shot-2018-03-12-at-17.44.30-1296x752.jpg 1296w\" data-sizes=\"auto\"><\/a><\/figure><p>In Vietnam, would-be customers pay 59,000 Vietnamese Dong per month for a subscription &#8211; equivalent to around $2.50. They are also offered the 30-day trial.<\/p>\n<p>In Israel, meanwhile, a Premium subscription sets you back 19.90 NIS per month &#8211; equivalent to around $5.80.<\/p>\n<p>The platform&#8217;s arrival in Israel was marked with the below video featuring the likes of Major Lazer and Maroon 5.<\/p>\n<div class=\"mb-embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/T8gkQgGs-NE\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p>Today&#8217;s move represents Spotify&#8217;s biggest international expansion <a style=\"background-color: #ffffff;\" href=\"https:\/\/www.musicbusinessworldwide.com\/spotify-launches-in-thailand-with-subscription-price-of-less-than-4-a-month\/\" target=\"_blank\" rel=\"noopener\">since it became available in Thailand in August last year.<\/a><\/p>\n<p>Prior to that move, Spotify <a href=\"https:\/\/www.musicbusinessworldwide.com\/spotify-launches-japan-premium-costing-10-month\/\" target=\"_blank\" rel=\"noopener\">launched in Japan in September 2016.<\/a><\/p>\n<p>Local reports suggest that a Spotify press conference is expected to be held in Johannesburg, South Africa tomorrow (March 13) where more details on the launch in that market are expected.<\/p>\n<p>According to Spotify&#8217;s recent <a href=\"https:\/\/www.musicbusinessworldwide.com\/spotify-lost-1-4bn-last-year-and-its-just-filed-to-go-public\/\" target=\"_blank\" rel=\"noopener\">F-1 filing with the US Securities and Exchange Commission (SEC)<\/a>, the company counted 159 million monthly active users at the end of 2017.<\/p>\n<p>These included over 71 million Spotify Premium subscribers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify is now available in 63 countries worldwide<\/p>\n","protected":false},"author":2,"featured_media":41661,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[108],"class_list":["post-41659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-spotify"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/41659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=41659"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/41659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/41661"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=41659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=41659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=41659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}