{"id":59456,"date":"2019-03-06T18:13:08","date_gmt":"2019-03-06T18:13:08","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=59456"},"modified":"2019-03-06T18:30:53","modified_gmt":"2019-03-06T18:30:53","slug":"siriusxm-creates-first-dedicated-original-content-team-at-pandora","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/siriusxm-creates-first-dedicated-original-content-team-at-pandora\/","title":{"rendered":"SiriusXM creates first dedicated original content team at Pandora"},"content":{"rendered":"

Spotify’s not the only streaming company\u00a0betting big<\/a> on original audio content in 2019.<\/p>\n

Today (March 6) SirusXM pledged a ‘major commitment to delivering world-class content’ for Pandora users with the development of a dedicated Content Team.<\/p>\n

The news follows\u00a0the SiriusXM-owned<\/a> streaming company’s launch last month<\/a> of a new podcast\/playlist hybrid feature that allows artists to create music playlists with vocal commentary in-between tracks.<\/p>\n

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Pandora’ new Content Team will focus on creating original content in music, sports, and talk content ranging across comedy, politics, and entertainment, for Pandora listeners, including a selection of SiriusXM content, and creating original Pandora content for the SiriusXM audience.<\/p>\n

The new team includes Alex White, Pandora’s VP of Content and Programming; Jeff Zuchowski, Pandora’s VP of Label Relations; Bill Crandall, Pandora’s VP of Editorial Content and Lindsay Bowen, Pandora’s Head of Podcasts and Entertainment Content Partnerships.<\/p>\n

They will report to SiriusXM’s Chief Content Officer, Scott Greenstein, who continues to lead all of SiriusXM’s programming including commercial-free music, sports, news, comedy, talk and entertainment, on SiriusXM’s satellite and streaming platforms.<\/p>\n

“Creating a dedicated team of talented and forward-thinking people is the first step in delivering great content that drives usage and engagement on Pandora.”<\/p>\n

Scott Greenstein<\/span><\/p><\/blockquote>\n

“Creating a dedicated team of talented and forward-thinking people is the first step in delivering great content that drives usage and engagement on Pandora,” said Greenstein.<\/p>\n

“For more than a decade and a half at SiriusXM, we’ve created ground-breaking and compelling content, constantly refreshing and evolving an exclusive programming lineup that has drawn tens of millions of subscribers nationwide. I am very excited to engage in the collaborative work ahead to create great new content for both the Pandora and SiriusXM audiences.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Team will focus on creating original content in music, sports, and talk and more<\/p>\n","protected":false},"author":15,"featured_media":53054,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[99,1204],"class_list":["post-59456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-pandora","tag-siriusxm"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/59456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=59456"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/59456\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/53054"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=59456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=59456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=59456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}