{"id":64889,"date":"2019-06-12T17:38:13","date_gmt":"2019-06-12T16:38:13","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=64889"},"modified":"2019-06-12T17:38:13","modified_gmt":"2019-06-12T16:38:13","slug":"pandora-launches-in-house-digital-consultancy-studio-resonate","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/pandora-launches-in-house-digital-consultancy-studio-resonate\/","title":{"rendered":"Pandora launches in-house digital consultancy, Studio Resonate"},"content":{"rendered":"<p>Pandora has launched an in-house digital consultancy called Studio Resonate.<\/p>\n<p>Studio Resonate provides advertisers with audio creative development, sonic branding and strategy services, as well as visual design, rich media production, web \/ mobile experiences, and live activations.<\/p>\n      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__tweeny hidden-xs hidden-ms hidden-sm\" data-loaded=\"no\" data-sizes=\"992 1200 1440\" data-name=\"628x90 Sponsor banner #5 (992+1200+1440)\" data-params=\"dfp_sponsor5_628\" id=\"dfp_sponsor5_628\"><\/div>      <div class=\"mb-advert mb-advert__banner mb-advert__banner--inline hidden-xs hidden-sm hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"480\" data-name=\"468x60 Sponsor banner #5 (480)\" data-params=\"dfp_sponsor5_468\" id=\"dfp_sponsor5_468\"><\/div>      <div class=\"mb-advert mb-advert__mobile mb-advert__mobile--inline hidden-ms hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"320 768\" data-name=\"300x50 Sponsor banner #5 (320+768)\" data-params=\"dfp_sponsor5_300\" id=\"dfp_sponsor5_300\"><\/div>      <\/div>      \n<p>Pandora says that it &#8220;has provided these services to advertising clients for years&#8221; and that the launch of <a target=\"_blank\" href=\"https:\/\/www.pandoraforbrands.com\/studio-resonate\">Studio Resonate<\/a> marks the first time this offering will sit under one brand.<\/p>\n<p>The range of services offered to advertisers is tied to the volume of media that they buy on Pandora.<\/p>\n<blockquote><p>\u201cStudio Resonate\u2019s world-class audio creative team has the experience, expertise, and data to help marketers approach audio in its own way \u2013 improving opportunities for ad effectiveness and resonance, while increasing listener satisfaction.\u201d<\/p>\n<p><span style=\"color: #000000;\">Lizzie Widhelm, Pandora<\/span><\/p><\/blockquote>\n<p>Lauren Nagel, VP and executive creative director at Pandora said: \u201cWe are launching Studio Resonate with the understanding that if a brand doesn&#8217;t have a holistic audio strategy, it is not being heard.<\/p>\n<p>\u201cOur ears are uniquely powerful. They are active sensors that attend to our emotional and physical well-being \u2013 and they are always on.<\/p>\n<p>&#8220;Sound is an inherently interactive experience that creates a personal connection and engagement in ways that no other medium can.\u201d<\/p>\n<blockquote><p>\u201cWe are launching Studio Resonate with the understanding that if a brand doesn&#8217;t have a holistic audio strategy, it is not being heard.&#8221;<\/p>\n<p><span style=\"color: #000000;\">Lauren Nagel, Pandora<\/span><\/p><\/blockquote>\n<p>Lizzie Widhelm, SVP of ad innovation at Pandora added: \u201cDigital audio has evolved in a big way over the past several years, and while advertisers are becoming more interested in audio innovation, they often default to using creative tactics that are carried over from other formats because there hasn\u2019t been much guidance or direction in this space.<\/p>\n<p>\u201cStudio Resonate\u2019s world-class audio creative team has the experience, expertise, and data to help marketers approach audio in its own way \u2013 improving opportunities for ad effectiveness and resonance, while increasing listener satisfaction.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consultancy to provide advertisers with audio creative development, sonic branding and strategy services<\/p>\n","protected":false},"author":15,"featured_media":64916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[99],"class_list":["post-64889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-pandora"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/64889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=64889"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/64889\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/64916"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=64889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=64889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=64889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}