{"id":67689,"date":"2019-07-26T11:47:49","date_gmt":"2019-07-26T10:47:49","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=67689"},"modified":"2019-07-26T11:47:49","modified_gmt":"2019-07-26T10:47:49","slug":"drake-inks-creative-partnership-with-siriusxm-pandora","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/drake-inks-creative-partnership-with-siriusxm-pandora\/","title":{"rendered":"Drake inks creative partnership with SiriusXM Pandora"},"content":{"rendered":"<p>Drake has inked a new creative partnership with SiriusXM and Pandora.<\/p>\n<p>The extensive deal includes a dedicated station, curated music, and &#8216;collaborations with creative talent&#8217;.<\/p>\n<p>The new products will start rolling out later this year.<\/p>\n      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__tweeny hidden-xs hidden-ms hidden-sm\" data-loaded=\"no\" data-sizes=\"992 1200 1440\" data-name=\"628x90 Sponsor banner #5 (992+1200+1440)\" data-params=\"dfp_sponsor5_628\" id=\"dfp_sponsor5_628\"><\/div>      <div class=\"mb-advert mb-advert__banner mb-advert__banner--inline hidden-xs hidden-sm hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"480\" data-name=\"468x60 Sponsor banner #5 (480)\" data-params=\"dfp_sponsor5_468\" id=\"dfp_sponsor5_468\"><\/div>      <div class=\"mb-advert mb-advert__mobile mb-advert__mobile--inline hidden-ms hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"320 768\" data-name=\"300x50 Sponsor banner #5 (320+768)\" data-params=\"dfp_sponsor5_300\" id=\"dfp_sponsor5_300\"><\/div>      <\/div>      \n<p>The press release announcing the news states that &#8216;this is the largest agreement [SiriusXM and Pandora] have executed with a major recording artist to date&#8217;.<\/p>\n<p>This partnership also marks the first major artist collaboration between SiriusXM and Pandora since the companies merged.<\/p>\n<p>SiriusXM Holdings Inc. completed a $3.5bn<a href=\"https:\/\/www.musicbusinessworldwide.com\/siriusxm-completes-3-5bn-acquisition-of-pandora\/\"> all-stock acquisition<\/a> of Pandora Media in February.<\/p>\n<p>The company revealed a profit dip following the buyout when <a href=\"https:\/\/www.musicbusinessworldwide.com\/siriusxm-sees-q1-profits-dip-following-pandora-buy-out\/\">it posted<\/a> its Q1 2019 operating and financial results in April.<\/p>\n<p>SiriusXM reaches more than 100 million people with its audio products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deal includes dedicated station, curated music, and &#8216;collaborations with creative talent&#8217;<\/p>\n","protected":false},"author":15,"featured_media":46219,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[2167],"class_list":["post-67689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-drake"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/67689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=67689"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/67689\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/46219"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=67689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=67689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=67689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}