{"id":76780,"date":"2020-01-17T14:13:41","date_gmt":"2020-01-17T14:13:41","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=76780"},"modified":"2020-01-20T17:29:30","modified_gmt":"2020-01-20T17:29:30","slug":"soundcloud-with-more-than-200m-tracks-on-its-platform-saw-annual-revenues-top-200m-last-year","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/soundcloud-with-more-than-200m-tracks-on-its-platform-saw-annual-revenues-top-200m-last-year\/","title":{"rendered":"SoundCloud, with more than 200m tracks on its platform, saw 12-monthly revenue run-rate top $200m last year"},"content":{"rendered":"<p>If there&#8217;s one stat that says everything about the recovery of SoundCloud in recent years, it&#8217;s this: in calendar 2017, the company <a href=\"https:\/\/www.musicbusinessworldwide.com\/soundcloud-revenue-grew-80-to-top-100m-in-2017-as-losses-narrowed-27\/\" target=\"_blank\" rel=\"noopener noreferrer\">turned over circa $102m. <\/a>But just two years later, in Q4 2019, the firm&#8217;s 12-monthly gross revenue run-rate exceeded <strong>$200m<\/strong> for the first time in history.<\/p>\n<p>SoundCloud informed MBW about this 2019 financial milestone today (January 17) as we learn, via a detailed filing at UK Companies House, how the firm performed in the prior calendar year (2018).<\/p>\n<p>In 2018, SoundCloud Ltd. \u2013 whose annual figures are reported in Euros \u2013 turned over \u20ac108m, which equates to $127m when converted to US dollars in line with US GAAP. (The firm&#8217;s 2018 report is based on UK GAAP financial requirements.)<\/p>\n<p>This meant that SoundCloud beat its financial growth targets. Its total 2018 revenues were up 19% year-on-year, but 23% when discounting YoY currency fluctuations.<\/p>\n      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__tweeny hidden-xs hidden-ms hidden-sm\" data-loaded=\"no\" data-sizes=\"992 1200 1440\" data-name=\"628x90 Sponsor banner #5 (992+1200+1440)\" data-params=\"dfp_sponsor5_628\" id=\"dfp_sponsor5_628\"><\/div>      <div class=\"mb-advert mb-advert__banner mb-advert__banner--inline hidden-xs hidden-sm hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"480\" data-name=\"468x60 Sponsor banner #5 (480)\" data-params=\"dfp_sponsor5_468\" id=\"dfp_sponsor5_468\"><\/div>      <div class=\"mb-advert mb-advert__mobile mb-advert__mobile--inline hidden-ms hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"320 768\" data-name=\"300x50 Sponsor banner #5 (320+768)\" data-params=\"dfp_sponsor5_300\" id=\"dfp_sponsor5_300\"><\/div>      <\/div>      \n<p>A company spokesperson told MBW:\u00a0 &#8220;<span class=\"il\">SoundCloud<\/span>\u2019s 2018 annual report filed to Companies House shows substantial revenue growth and continued loss reductions vs. 2017.<\/p>\n<p>&#8220;2019 results will be filed later this year, but we are pleased to report <span class=\"il\">SoundCloud<\/span> surpassed its full-year growth plans for the second year in a row [in 2018], increasing revenue to $127m (\u20ac108m).<\/p>\n<p>&#8220;We look forward to continuing to grow <span class=\"il\">SoundCloud<\/span>\u2019s unique creator-driven ecosystem and business in the year ahead.&#8221;<\/p>\n<hr \/>\n<figure class=\"mbw-articlepic mbw-articlepic--right\"><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2020\/01\/Screen-Shot-2020-01-17-at-17.04.51.png\"><img  class=\"lazyload\" data-srcset=\"https:\/\/www.musicbusinessworldwide.com\/files\/2020\/01\/Screen-Shot-2020-01-17-at-17.04.51-80x54.png 80w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/01\/Screen-Shot-2020-01-17-at-17.04.51-160x109.png 160w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/01\/Screen-Shot-2020-01-17-at-17.04.51-320x218.png 320w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/01\/Screen-Shot-2020-01-17-at-17.04.51-418x285.png 418w\" data-sizes=\"auto\"><\/a><\/figure><p>Perhaps most pleasingly for <a href=\"https:\/\/www.musicbusinessworldwide.com\/soundcloud-posted-a-82m-loss-in-2016-but-took-on-170m-in-investment-last-year\/\" target=\"_blank\" rel=\"noopener noreferrer\">SoundCloud CEO Kerry Trainor (pictured inset) \u2013 plus investors Temasek and Raine Group \u2013 <\/a>the company&#8217;s annual operating losses narrowed significantly, from \u20ac51.4m in 2017 to \u20ac32.9m ($38.7m) in 2018.<\/p>\n<p>This year-on-year op loss reduction was close to 50% (2017: \u20ac49.5m vs. 2018: \u20ac25.1m) when you strip out non-cash stock-based compensation for execs.<\/p>\n<p>Post-tax loss at SoundCloud hit \u20ac32.0m ($37.6m) in 2018, down from \u20ac63.8m in the prior year.<\/p>\n<p>According to its freshly-published annual report, SoundCloud has, to date, &#8220;amassed the world&#8217;s largest and most diverse audio catalogue with over 200m tracks&#8221;.<\/p>\n<p>SoundClound&#8217;s <a href=\"https:\/\/beta.companieshouse.gov.uk\/company\/06343600\" target=\"_blank\" rel=\"noopener noreferrer\">previous annual report<\/a> suggested that the platform&#8217;s catalog grew by around 20m tracks in 2018 \u2013 or circa 55,000 every single day: its catalog size topped 190m unique tracks in January 2019, versus 170m at the close of 2017.<\/p>\n<hr \/>\n<p>SoundCloud says its key drivers of 2018 growth included:<\/p>\n<ul><li>Expansion of its SoundCloud Premier monetization, which distributes the work of &#8220;tens of thousands of creators&#8221;. (Unlike Spotify, SoundCloud still offers its Premier customers a service to distribute their music to both SC and its rival platforms);<\/li><li>Improvements to SoundCloud\u2019s interactive listener experience, including the ability to comment directly on tracks in the mobile application, higher-quality streaming and hand-picked, curated playlists;<\/li><li>Partnering with Pandora as SoundCloud\u2019s exclusive U.S. advertising and sales partner, creating &#8220;the largest digital audio advertising offering in the U.S. reaching a combined audience of more than 100 million&#8221;.<\/li><\/ul>\n<hr \/>\n<p>Other interesting findings in SoundCloud Ltd&#8217;s latest report include the fact that the firm reduced its &#8216;Administrative Expenses&#8217; by 22.9% in 2018, down to \u20ac58.2m ($68.4m) from \u20ac75.5m in 2017.<\/p>\n<p>One clear area influencing this cost-saving came within the firm&#8217;s staff count, and the money it spent on wages.<\/p>\n<p>In 2018, SoundCloud&#8217;s group employed 240 people on average, down from 307 in the prior year. Total expenditure on wages and salaries amounted to \u20ac25.8m ($30.3m), down from \u20ac34.5m in 2017.<\/p>\n<p>Compare these figures to Spotify, which in 2018 <a href=\"https:\/\/s22.q4cdn.com\/540910603\/files\/doc_financials\/annual\/SPOT_20F_Master-Master_Exhibits_HTML.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">employed 3,651 full-time staff<\/a> on average \u2013 over 15 times (!) more than SoundCloud \u2013with a total wage bill of \u20ac409m, nearly 16 times that of its rival&#8217;s.<\/p>\n<p>In its Companies House filing, SoundCloud says investors should expect total headcount to grow by around 5% following its <a href=\"https:\/\/www.musicbusinessworldwide.com\/soundcloud-acquires-repost-network\/\" target=\"_blank\" rel=\"noopener noreferrer\">acquisition of Repost Network last year.<\/a><\/p>\n<hr \/>\n<figure class=\"mbw-articlepic mbw-articlepic--center\"><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2020\/01\/Screen-Shot-2020-01-17-at-11.50.46.png\"><img  class=\"lazyload\" src=\"https:\/\/www.musicbusinessworldwide.com\/files\/2020\/01\/Screen-Shot-2020-01-17-at-11.50.46-80x47.png\" data-srcset=\"https:\/\/www.musicbusinessworldwide.com\/files\/2020\/01\/Screen-Shot-2020-01-17-at-11.50.46-80x47.png 80w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/01\/Screen-Shot-2020-01-17-at-11.50.46-160x93.png 160w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/01\/Screen-Shot-2020-01-17-at-11.50.46-320x186.png 320w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/01\/Screen-Shot-2020-01-17-at-11.50.46-418x243.png 418w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/01\/Screen-Shot-2020-01-17-at-11.50.46-648x377.png 648w\" data-sizes=\"auto\"><\/a><\/figure>\n<hr \/>\n<p>Two other interesting areas of SoundCloud&#8217;s financials: its global story, and its split between advertising and paid-for subscription income.<\/p>\n<p>SoundCloud broadly has three income types: (i) Creator\/uploader subscriptions (SoundCloud Pro and Pro Unlimited); (ii) Listener subscriptions (SoundCloud Go and Go+); and (iii) Advertising put in front of non-subscribers.<\/p>\n<p>In 2018, SoundCloud generated \u20ac83.2m ($97.8m) from subscription, up 14.5% year-on-year (see below). Advertising revenues (\u20ac24.8m) grew faster, up 37.4% YoY.<\/p>\n<p>Subscription payments made up 77.0% of SoundCloud&#8217;s total 2018 revenues, with advertising generating 23.0%, on \u20ac24.8m.<\/p>\n<p>A Spotify comparison is illustrative here: in 2018, some 89.7% of<a href=\"https:\/\/www.musicbusinessworldwide.com\/the-average-salary-of-a-spotify-employee-hit-132301-last-year-more-than-double-what-it-was-in-2011\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Spotify&#8217;s revenues<\/a> came from subscriptions (\u20ac4.72bn), with just 10.3% (\u20ac542m) from advertising.<\/p>\n<hr \/>\n<figure class=\"mbw-articlepic mbw-articlepic--center\"><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2020\/01\/Screen-Shot-2020-01-17-at-13.00.51.png\"><img  class=\"lazyload\" src=\"https:\/\/www.musicbusinessworldwide.com\/files\/2020\/01\/Screen-Shot-2020-01-17-at-13.00.51-80x28.png\" data-srcset=\"https:\/\/www.musicbusinessworldwide.com\/files\/2020\/01\/Screen-Shot-2020-01-17-at-13.00.51-80x28.png 80w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/01\/Screen-Shot-2020-01-17-at-13.00.51-160x55.png 160w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/01\/Screen-Shot-2020-01-17-at-13.00.51-320x110.png 320w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/01\/Screen-Shot-2020-01-17-at-13.00.51-418x144.png 418w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/01\/Screen-Shot-2020-01-17-at-13.00.51-648x223.png 648w\" data-sizes=\"auto\"><\/a><\/figure>\n<hr \/>\n<p>Looking at SoundCloud geographically, 69.6% of its total revenues in 2018 came out of the United States (\u20ac75.1m), compared with 71.1% in the prior year &#8211; suggesting the firm&#8217;s revenue mix is becoming slightly more international.<\/p>\n<p>The USA was responsible for 63.9% of global subscription revenues in 2018, and 88.8% of advertising revenues.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Company gives update on 2019 as 2018 results are laid bare<\/p>\n","protected":false},"author":3,"featured_media":43145,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7],"tags":[3717,457,108],"class_list":["post-76780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","category-news","tag-kerry-trainor","tag-soundcloud","tag-spotify"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/76780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=76780"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/76780\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/43145"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=76780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=76780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=76780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}