Warner Music has stepped up its presence in India by signing a distribution deal with Tips Music, the hugely popular Bollywood music company.<\/p>\n
Tips is behind many smash hits including the Race trilogy (pictured) of films and owner of a large share of local film soundtracks from the 1990s and 2000s.<\/p>\n
The company’s Hindi YouTube content receives more than 5.1 billion views per month.<\/p>\n
This news follows the launch<\/a> of Warner Music India back in March and the distribution deal signed with Punjabi music specialist Ziiki Media in May.<\/p>\n The label\u2019s repertoire will be distributed locally by Warner Music India and internationally by ADA, the global independent distribution division of Warner Music.<\/p>\n The deal gives Warner Music access to Tips\u2019 massive Hindi catalog, which covers some of the biggest Bollywood films including Race, Taal, Pardes, Raja Hindustani, Dil Hai Tumhara, Genius, Entertainment, Phata Poster Nikla Hero, Ramaiya Vastaviaya, Prince, Khalnayak, Kismat Konnection<\/em>, and many more.<\/p>\n Bollywood songs account for some 60% of all the music streamed in India and Tips is one of the few labels that continue to invest in new soundtracks.<\/p>\n The move marks another milestone in ADA\u2019s globalization strategy, which earlier this summer saw it open a Latin division<\/a> and an Asia division<\/a>, which covers Greater China, Korea and South East Asia.<\/p>\n The deal was facilitated by Priyanka Khimani, one of India\u2019s leading music and entertainment lawyers, and co-founder and lead partner at specialist law firm Anand & Anand & Khimani.<\/p>\n “This deal with the hugely respected team at Tips massively increases our catalog of the local repertoire which is so heavily streamed in India and beyond.\u201d<\/p>\n Alfonso Perez Soto, Warner Music<\/span><\/p><\/blockquote>\n Alfonso Perez Soto, EVP, Eastern Europe, Middle East and Africa, Warner Music, said: \u201cWarner is moving at pace to grow its footprint in India, one of the most exciting music markets in the world.<\/p>\n “This deal with the hugely respected team at Tips massively increases our catalog of the local repertoire which is so heavily streamed in India and beyond.\u201d<\/p>\n \u201cTips has an amazing catalog containing some of the best and most loved Bollywood music.”<\/p>\n Jay Mehta, Warner Music India<\/span><\/p><\/blockquote>\n Jay Mehta, Managing Director, Warner Music India, added: \u201cTips has an amazing catalog containing some of the best and most loved Bollywood music.<\/p>\n “I\u2019m delighted that, along with ADA, we\u2019ll be promoting and distributing these iconic songs.<\/p>\n “Tips\u2019 Hindi YouTube content receives more than 5.1 billion views per month, so the appetite for its music is there for everyone to see.\u201d<\/p>\n “Warner will be a vital partner for us as we establish a bigger presence on global streaming platforms.\u201d<\/p>\n Kumar Taurani, Tips Industries<\/span><\/p><\/blockquote>\n Kumar Taurani, Managing Director, Tips Industries, added: \u201cWe are excited to partner with Warner Music and to see how it\u2019ll use its firepower to push our rich catalogue and new music even further.<\/p>\n “Warner will be a vital partner for us as we establish a bigger presence on global streaming platforms.\u201d<\/p>\n \u201cIt\u2019s indeed an exciting partnership, this tie-up will further push Tips Music\u2019s ever rich catalogue into the global market; a true win-win for both Warner and Tips.\u201d<\/p>\n Girish Kumar, Tips Industries<\/span><\/p><\/blockquote>\n Girish Kumar, Chief Operating Officer, Tips Industries, said: \u201cIt\u2019s indeed an exciting partnership, this tie-up will further push Tips Music\u2019s ever rich catalogue into the global market; a true win-win for both Warner and Tips.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Label\u2019s repertoire will be distributed locally by Warner Music India and internationally by ADA<\/p>\n","protected":false},"author":15,"featured_media":92402,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-92400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/92400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=92400"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/92400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/92402"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=92400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=92400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=92400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}