{"id":93791,"date":"2020-10-27T14:17:01","date_gmt":"2020-10-27T14:17:01","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=93791"},"modified":"2020-10-27T16:52:30","modified_gmt":"2020-10-27T16:52:30","slug":"amuse-expands-ai-driven-royalty-advances-of-up-to-300000-to-independent-artists-collaborators","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/amuse-expands-ai-driven-royalty-advances-of-up-to-300000-to-independent-artists-collaborators\/","title":{"rendered":"Amuse expands AI-driven royalty advances of up to $300,000 to independent artists&#8217; collaborators"},"content":{"rendered":"<p>Swedish independent music distribution and artist services company Amuse is expanding its data-driven royalty advance service, Fast Forward.<\/p>\n<p>Amuse, which offers completely free music distribution for independent artists to services such as Spotify, Apple Music, YouTube Music and others, launched Fast Forward in February last year to pay eligible self-releasing artists <a href=\"https:\/\/www.musicbusinessworldwide.com\/amuse-now-offers-ai-driven-royalty-advance-money-to-independent-artists\/\">advances on future royalties<\/a>.<\/p>\n<p>Fast Forward is now fully integrated with the service&#8217;s Royalty Splits feature, which\u00a0means that artist collaborators like producers, managers and other creators will also be able to advance themselves future earnings.<\/p>\n<p class=\"p2\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__tweeny hidden-xs hidden-ms hidden-sm\" data-loaded=\"no\" data-sizes=\"992 1200 1440\" data-name=\"628x90 Sponsor banner #5 (992+1200+1440)\" data-params=\"dfp_sponsor5_628\" id=\"dfp_sponsor5_628\"><\/div>      <div class=\"mb-advert mb-advert__banner mb-advert__banner--inline hidden-xs hidden-sm hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"480\" data-name=\"468x60 Sponsor banner #5 (480)\" data-params=\"dfp_sponsor5_468\" id=\"dfp_sponsor5_468\"><\/div>      <div class=\"mb-advert mb-advert__mobile mb-advert__mobile--inline hidden-ms hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"320 768\" data-name=\"300x50 Sponsor banner #5 (320+768)\" data-params=\"dfp_sponsor5_300\" id=\"dfp_sponsor5_300\"><\/div>      <\/div>      <\/p>\n<p>Today&#8217;s news follow&#8217;s the launch of the company&#8217;s <a href=\"https:\/\/www.musicbusinessworldwide.com\/diy-artists-generated-821m-in-2019-and-amuse-is-launching-a-pro-subscription-tier-just-for-them\/\">subscription tier Amuse Pro<\/a> in March this year, which included the Royalty Splits tool, however all Amuse users can now <a target=\"_blank\" href=\"https:\/\/www.amuse.io\/royalty-splits\">set up Royalty Splits<\/a>, even if they&#8217;re not subscribed to the Pro tier. Non-Pro users will be charged a fee of 15% of their share of a split.<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/amuse.io\/fast-forward\">Amuse\u2019s data-driven Fast Forward service <\/a>uses machine learning and the company&#8217;s access to users\u2019 streaming data to automatically calculate future royalties for eligible artists.<\/p>\n<p>The company&#8217;s system can analyze more than 65 billion data points to determine future royalties on an individual basis.<\/p>\n<hr \/>\n<figure class=\"mbw-articlepic mbw-articlepic--center\"><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2020\/10\/FFWD-Marketing-ActiveAdvance-2-1.jpg\"><img  class=\"lazyload\" src=\"https:\/\/www.musicbusinessworldwide.com\/files\/2020\/10\/FFWD-Marketing-ActiveAdvance-2-1-80x60.jpg\" data-srcset=\"https:\/\/www.musicbusinessworldwide.com\/files\/2020\/10\/FFWD-Marketing-ActiveAdvance-2-1-80x60.jpg 80w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/10\/FFWD-Marketing-ActiveAdvance-2-1-160x120.jpg 160w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/10\/FFWD-Marketing-ActiveAdvance-2-1-320x240.jpg 320w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/10\/FFWD-Marketing-ActiveAdvance-2-1-418x314.jpg 418w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/10\/FFWD-Marketing-ActiveAdvance-2-1-648x486.jpg 648w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/10\/FFWD-Marketing-ActiveAdvance-2-1-836x627.jpg 836w, https:\/\/www.musicbusinessworldwide.com\/files\/2020\/10\/FFWD-Marketing-ActiveAdvance-2-1-1296x972.jpg 1296w\" data-sizes=\"auto\"><\/a><\/figure>\n<hr \/>\n<p>The Fast Forward feature is built into the \u201cWallet\u201d section of Amuse\u2019s apps and lets eligible users browse and withdraw their advance against a small individual fee, which Amuse says is based on the structure of the offer.<\/p>\n<p>According to the company&#8217;s website, eligibility is based on how much streaming data &#8220;Fast Forward has to work with&#8221;.<\/p>\n<p>&#8220;Your music needs to be distributed by Amuse and have some consistent fan activity. With that said, Fast Forward is available to a much wider range of artists than a traditional advance would be,&#8221; writes Amuse on its website.<\/p>\n<p>Offers are updated daily as new streaming data comes in, and now range from as low $50 up to $300,000. Advances are only ever paid back with future royalties which, Amuse states, means that &#8220;there\u2019s no risk for the users&#8221;.<\/p>\n<p>Amuse adds that &#8220;hundreds of artists have used Fast Forward&#8221; since its original launch in February 2019, citing Amuse artists such as American rapper <a href=\"https:\/\/amu.se\/artist\/phora\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/amu.se\/artist\/phora&amp;source=gmail&amp;ust=1603890225335000&amp;usg=AFQjCNFKCxSzrTTLjh9aHJ5PayZvE2yZNQ\">Phora<\/a>, Irish indie duo <a href=\"https:\/\/amu.se\/artist\/blue-americans\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/amu.se\/artist\/blue-americans&amp;source=gmail&amp;ust=1603890225335000&amp;usg=AFQjCNHTXMsuB2D9G-noVbKSxpLg_Ku2ag\">Blue Americans<\/a>, and UK R&amp;B artist <a href=\"https:\/\/amu.se\/artist\/greg-wanders\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/amu.se\/artist\/greg-wanders&amp;source=gmail&amp;ust=1603890225335000&amp;usg=AFQjCNE5MjETRJ1QjACmGNgDiE4QDooGhQ\">Greg Wanders<\/a>.<\/p>\n<blockquote><p>&#8220;Even though they\u2019re the backbone of a release, collaborators like producers are often the last to get paid due to how the industry is structured.&#8221;<\/p>\n<p><span style=\"color: #000000;\">Diego Farias, Amuse<\/span><\/p><\/blockquote>\n<p>Diego Farias, CEO &amp; Co-founder of Amuse, said: \u201cWe\u2019re proud to introduce an even smoother version of Fast Forward, available to even more creatives.<\/p>\n<p>&#8220;Even though they\u2019re the backbone of a release, collaborators like producers are often the last to get paid due to how the industry is structured.<\/p>\n<p>&#8220;We\u2019re excited for how our Royalty Splits and Fast Forward cater to these users, making payouts and advances transparent and hassle-free.\u201d<\/p>\n<blockquote><p>&#8220;Creating new ways for artists and their teams to get quicker access to earnings has been a priority for Amuse, especially during the COVID-19 pandemic.&#8221;<\/p>\n<p><span style=\"color: #000000;\">Erik Ljungqvist, Amuse<\/span><\/p><\/blockquote>\n<p>Erik Ljungqvist, Director of Product at Amuse, added: \u201cArtists often have to wait for months to receive royalty payments from streaming services and music stores.<\/p>\n<p>&#8220;Creating new ways for artists and their teams to get quicker access to earnings has been a priority for Amuse, especially during the COVID-19 pandemic.&#8221;<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.musicbusinessworldwide.com\/amuse-revenues-grew-209-in-2019-but-firm-posted-11m-operating-loss\/\">MBW reported<\/a> last month that Amuse&#8217;s revenues grew 209% in 2019, but the company posted an $11 million operating loss.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;Hundreds of artists&#8217; have used Fast Forward royalty advance service since it launched last year, states Amuse<\/p>\n","protected":false},"author":15,"featured_media":93797,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[4022],"class_list":["post-93791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amuse"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/93791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=93791"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/93791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/93797"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=93791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=93791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=93791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}