{"id":97229,"date":"2020-12-18T11:54:32","date_gmt":"2020-12-18T11:54:32","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=97229"},"modified":"2020-12-18T11:54:32","modified_gmt":"2020-12-18T11:54:32","slug":"spotify-to-launch-in-south-korea-in-first-half-of-2021","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/spotify-to-launch-in-south-korea-in-first-half-of-2021\/","title":{"rendered":"Spotify to launch in South Korea in first half of 2021"},"content":{"rendered":"

Following various rumours over the past couple of years about a Spotify launch in South Korea, the company has finally officially announced that its service will be rolled in the world’s sixth-largest music market<\/a> in the first half of 2021.<\/p>\n

The news follows a report published<\/a>\u00a0in\u00a0The<\/em>\u00a0Korea Herald<\/em> in March stating that the company had set up an office in Seoul at a WeWork building in the Daechi-dong area.<\/p>\n

Citing sources, the report added that Peter Gradelius<\/a> (Associate General Counsel \/ Head of Corporate Legal at Spotify) had been \u201cregistered as the Korean chief\u201d.<\/p>\n

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As one of the fastest-growing<\/a> major music markets in the world, a press release states that South Korea “is key for Spotify in its mission of giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it”.<\/p>\n

“Spotify wants to help accelerate the growth of Korea\u2019s entire music streaming ecosystem, benefitting artists, labels, distributors and fans,” added the release.<\/p>\n

South Korea will become Spotify\u2019s 93rd active market.<\/p>\n

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Spotify reports that, since it debuted its first K-Pop playlist in 2014, its listeners have streamed more than 180 billion minutes of the genre and added K-Pop tracks to more than 120m Spotify playlists.<\/p>\n

The share of K-Pop listening on the platform has increased by more than 2,000% in the last six years, claims Spotify.<\/p>\n

\u201cWe are excited about our upcoming launch in South Korea, a market recognised as an epicenter for music, culture and tech innovation.\u201d<\/p>\n

Alex Norstr\u00f6m, Spotify<\/span><\/p><\/blockquote>\n

\u201cWe are excited about our upcoming launch in South Korea, a market recognised as an epicenter for music, culture and tech innovation,\u201d said Alex Norstr\u00f6m, Chief Freemium Business Officer of Spotify.<\/p>\n

\u201cSpotify has been a partner to the Korean music industry for many years now. We are proud to have been a part of the K-pop global story, showcasing the genre on our platform and enabling its discovery all over the world, from Asia to the US, South America, Europe and the Middle East.<\/p>\n

“We\u2019re looking forward to working with our valued local partners to uncover more Korean artists, and to connect them with fans in South Korea and all over the world.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

South Korea will become Spotify\u2019s 93rd active market<\/p>\n","protected":false},"author":15,"featured_media":91412,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[108],"class_list":["post-97229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-spotify"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/97229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=97229"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/97229\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/91412"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=97229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=97229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=97229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}