Pandora Media is a SiriusXM-owned US-based streaming music company.<\/p>\n
The company is headquartered in Los Angeles.<\/p>\n
Pandora was founded in 2000 by Jon Kraft, Will Glaser and Tim Westergren and was originally called Savage Beast Technologies.<\/p>\n
The company is led by SiriusXM Chief Executive Officer Jennifer Witz.<\/p>\n
In September 2018 Sirius XM Holdings announced its acquisition of the streaming company<\/a> in an all-stock transaction valued at approximately $3.5 billion.<\/p>\n The combination brought together SiriusXM\u2019s then-base of over 36 million subscribers across North America<\/span>\u00a0and 23 million+ annual trial listeners, and Pandora\u2019s 70 million monthly active users.<\/p>\n Now, as a subsidiary of SiriusXM Holdings, Pandora claims to provide its listeners with “a uniquely-personalized music and podcast listening experience with its proprietary Music Genome Project and Podcast Genome Project technology”.<\/p>\n Pandora claims to be the ‘leading digital audio advertising platform’ in the US, after having acquired digital audio ad tech platform AdsWizz in 2018 in a $145m deal<\/a>.<\/p>\n Then-Pandora CEO Roger Lynch, who exited the company<\/a> after its buyout by SiriusXM, said at the time that \u201cAudio is the fastest growing format in digital advertising and the marketplace is rapidly evolving”.<\/p>\n Through its own Pandora service, its AdsWizz platform, and third party services, such as SoundCloud, the company claims to connect brands to the ‘largest ad-supported streaming audio marketplace in the country’.<\/p>\n Pandora is available through its mobile app, the web, and integrations with more than 2,000 connected products.<\/p>\n The streaming platform launched an in-house digital consultancy<\/a> called Studio Resonate in 2019 to provide advertisers with audio creative development, sonic branding and strategy services, as well as visual design, rich media production, web \/ mobile experiences, and live activations.<\/p>\n In March 2019, Pandora’s then-new owner SiruisXM signalled its intention to invest in original audio content to compete with rivals like Spotify.<\/p>\n SirusXM pledged a \u2018major commitment<\/a> to delivering world-class content\u2019 for Pandora users with the development of a dedicated Content Team.<\/p>\n The news followed the SiriusXM-owned<\/a>\u00a0streaming company\u2019s\u00a0launch in February 2019 <\/a>of a new podcast\/playlist hybrid feature that allows artists to create music playlists with vocal commentary in-between tracks.<\/p>\n Continuing with the original content ramp up, by April 2019 SiriusXM had unveiled<\/a> a significant podcasting venture on Pandora with some of its biggest talk show stars including Jenny McCarthy, Ricky Gervais, Kevin Hart and others.<\/p>\n Pandora and parent company SiriusXM announced in July of that year that they had inked a new creative partnership with Drake<\/a> in an extensive deal that included a dedicated station, curated music, and \u2018collaborations with creative talent\u2019.<\/p>\n As of September 30 2020, Pandora was reported to have had 58.58m Monthly Active Users as of September 30, 2020 a 7% decline year-over-year, according to parent SiriusXM’s\u00a0Q3 2020 operating and financial results<\/a> (for the three months to end of October).<\/p>\n","protected":false},"excerpt":{"rendered":" Streaming music service Pandora was founded in 2000 by Jon Kraft, Will Glaser and Tim Westergren<\/p>\n","protected":false},"featured_media":44221,"parent":99559,"menu_order":0,"template":"","class_list":["post-98127","companies","type-companies","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/companies\/98127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/companies"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/companies"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/companies\/98127\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/companies\/99559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/44221"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=98127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nAdvertising technology<\/h6>\n
\nOriginal content strategy<\/h6>\n
\nSubscriber numbers<\/h6>\n