{"id":98239,"date":"2021-01-18T15:23:30","date_gmt":"2021-01-18T15:23:30","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?post_type=companies&p=98239"},"modified":"2021-01-18T17:43:18","modified_gmt":"2021-01-18T17:43:18","slug":"youtube-music","status":"publish","type":"companies","link":"https:\/\/www.musicbusinessworldwide.com\/companies\/youtube\/youtube-music\/","title":{"rendered":"YouTube Music"},"content":{"rendered":"

YouTube Music is a music streaming service operated by Google-owned video platform YouTube.<\/p>\n

YouTube Music offers two different versions, including an ad-supported free tier, known as YouTube Music and a premium tier, called YouTube Music Premium<\/p>\n

The platform’s Premium tier includes additional features such as background play, ad-free music and audio-only mode.<\/p>\n

The standard YouTube Music Premium subscription costs $9.99 (\u00a39.99) per month, or $14.99 (\u00a314.99) per month for a Family Plan. A student plan is also available for $4.99 (\u00a34.99).<\/p>\n

The YouTube Music app was made publicly available<\/a> in June 2018 on iOS and Android across 17 markets including the US, UK, Canada, Australia and Germany following a limited launch earlier that year.<\/p>\n

In October 2020 Alphabet CEO, Sundar Pichai, said that \u201cYouTube now has over 30 million Music and Premium paid subscribers<\/a>, and over 35 million including those on free trials”.<\/p>\n

\n
Evolution from youTube Music KEy and youTube Red\u00a0<\/strong><\/h6>\n

YouTube originally launched a music streaming service called YouTube Music Key in beta in November 2014 with a public launch<\/a> slated for September 2015.<\/p>\n

In October 2015 YouTube officially launched<\/a> a $9.99-per month subscription music service called YouTube Red, replacing YouTube Music Key.<\/p>\n

YouTube Red enabled subscribers to watch videos offline without advertising and to play music tracks on the platform in the background of their device.<\/p>\n

A Google Play Music membership was also bundled into each YouTube Red subscription, while those signed up also get unlimited access to the YouTube Music app.<\/p>\n

In December 2017 Bloomberg<\/em> reported that YouTube was set to launch a new music streaming service<\/a> in 2018 codenamed \u2018Remix\u2019, which would bring together video clips with an on-demand Spotify-like paid audio service.<\/p>\n

A new YouTube music subscription service was subsequently rolled out<\/a> as an app and desktop player in five markets on May 22 with\u00a0an ad-supported free tier and a $9.99-per-month package called YouTube Music Premium.<\/p>\n

Google Play Music subscribers also had a YouTube Music Premium membership thrown into their deal, and were reassured at the time<\/a> that \u201cnothing will change\u201d with that service.<\/p>\n

YouTube also announced in May 2018 that it would re-brand its premium subscription YouTube Red service as YouTube Premium, which would include access to all YouTube Originals as well as YouTube Music for $11.99 a month.<\/p>\n

\n
Leadership<\/h6>\n

In September 2016 YouTube announced that former Def Jam and Warner executive Lyor Cohen would be the platform as Global Head of Music<\/a>.<\/p>\n

In June 2017 YouTube confirmed that it hired<\/a> SoundCloud\u2019s Chief Content Officer, Stephen Bryan as Head of Label Relations at the online video giant.<\/p>\n

In June 2019 MBW broke the news<\/a> that widely respected Warner veteran Dan Chalmers had been poached YouTube to run YouTube Music in EMEA. This news was confirmed<\/a> in January 2020 when it was announced that Chalmers had been named Director of YouTube Music in Europe, Middle East and Africa (EMEA).<\/p>\n

\n
Closure of Google Play Music and replacement by YouTube Music<\/strong><\/h6>\n

In August 2020, Google revealed that YouTube Music would replace Google Play Music <\/a>by December 2020 and that in the coming months, Google Play Music users would no longer be able to stream from the Google Play Music app.<\/p>\n

Users were able to transfer their music libraries from Google Play Music to YouTube Music through December 2020 (after which their Google Play Music libraries would become unavailable).<\/p>\n","protected":false},"excerpt":{"rendered":"

YouTube Music is a music streaming service operated by Google-owned video giant YouTube<\/p>\n","protected":false},"featured_media":58635,"parent":98123,"menu_order":0,"template":"","class_list":["post-98239","companies","type-companies","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/companies\/98239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/companies"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/companies"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/companies\/98239\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/companies\/98123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/58635"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=98239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}