{"id":99030,"date":"2021-01-21T15:41:28","date_gmt":"2021-01-21T15:41:28","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?post_type=companies&#038;p=99030"},"modified":"2021-01-21T15:41:28","modified_gmt":"2021-01-21T15:41:28","slug":"mass-appeal","status":"publish","type":"companies","link":"https:\/\/www.musicbusinessworldwide.com\/companies\/mass-appeal\/","title":{"rendered":"Mass Appeal"},"content":{"rendered":"<p>Mass Appeal is a New York-headquartered media and content company with a significant interest in the music business.<\/p>\n<p>Mass Appeal was founded in 1996 as a graffiti magazine,\u00a0then revived via a Nas-fronted funding round in 2013.<\/p>\n<p>Mass Appeal owns Mass Appeal Records, which was co-founded by Nas and label head Peter Bittenbender.<\/p>\n<p>In March 2017, Universal Music Group announced it had <a href=\"https:\/\/www.musicbusinessworldwide.com\/universal-leads-6m-funding-round-mass-appeal\/\" target=\"_blank\" rel=\"noopener\">acquired a stake<\/a> in Mass Appeal as part of a $6m funding round.<\/p>\n<p>In August 2019, Universal and Mass Appeal <a href=\"https:\/\/www.musicbusinessworldwide.com\/universal-launches-hip-hop-label-in-india-with-nas-and-mass-appeal\/\" target=\"_blank\" rel=\"noopener\">launched<\/a> Mass Appeal India to sign artists from India\u2019s hip-hop scene.<\/p>\n<p>Mass Appeal India&#8217;s first signing was rapper DIVINE.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mass Appeal owns Mass Appeal records, which was co-founded by Nas and Peter Bittenbender<\/p>\n","protected":false},"featured_media":30866,"parent":0,"menu_order":0,"template":"","class_list":["post-99030","companies","type-companies","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/companies\/99030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/companies"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/companies"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/companies\/99030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/30866"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=99030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}